Coca Col The Business Of Making And Selling Drinks That People Love

The Coca-Cola Company is America’s number one soda brand and has been consumer’s drink of choice for decades. Coca-Cola does not sell just for its great taste, but also for its effective marketing strategies and sustainability. According

Coca-Cola Company also has a company focus on sustainability. Live Positively is Coca-Cola’s platform for sustainability and is Coca-Cola’s “commitment to make a positive difference in the world by redesigning the way we work and live so sustainability is part of everything we do”. Coca-Cola is reaching across borders through collaboration and partnership to connect and change, is using optimism to stir hope, build solutions, create possibilities, and touch communities across the globe, and with their actions change can be inspired in the world now and in the next generation.

In 1886, the Coca Cola Company was developed but it wasn't until 1898 that the fierce competitor Pepsi-Cola entered into the market. These 2 companies are the two major players that dominate the consumer beverage (soft-drink) industry. Coke and Pepsi have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million dollars annually. With the growth of these two companies, PepsiCo has developed and acquired additional products outside the scope of just the consumer beverage industry, these products have helped the company to increase their exposure and position in the global market. This has not been the case for the Coca Cola Company; they

The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market. It seems only practical that the company should pursue this agenda until conquered then focus the effort on expanding into different product lines. This logical

Coca-Cola was discovered in 1886, and is known as the world’s largest beverage company. This company understands the nature of competitive important resources that allows

The Coca Cola industry is a vibrant model that started in 1886 by John Styth Pemberton who was a pharmacist in Atlanta, which is the capital; headquarter for the Coca Cola Company. It is the world’s primary manufacturer of non-alcoholic beverage and operates on a global scale across over 200 countries worldwide with over 500 brands. The company is widely recognized by 94% of the world’s population (coca cola Company.com). Coca Cola is largely successful, has become the iconic beverage of the American culture, is ranked number three in the world, and is regard as “happiness in a bottle worldwide (bestglobalbrand.com) The company post revenue of 5.37 billion dollars with a 2% rise in the North American market (NBC.com). This report will therefore examine many different aspect of the Coca Cola company which as allow them to become the beverage and brand of choice worldwide.

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

Yes, Coca-Cola have developed their 2014/2015 sustainability report in accordance with the Core level of the Global Reporting Initiative (GRI) G4 guidelines. Actually, it is the fifth consecutive year in which they address GRI reporting requirements. The report also applies the United Nations Global Compact LEAD Program Advanced Criteria for reporting and meets the requirements of the United Nations Global Compact Communication on Progress.

The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.

Coca-Cola is one of the fastest growing products in the world. The Coca-Cola company has expanded to many different countries, helping those along the way. It was rough for the company in the beginning, but now they are around the top in selling their product globally. Globally, the company has been a success and is still finding new ways to build around that success. Now I talk about how the company got originated, why they went global and expanded around the world, and their success while expanding.

Description: The Coca-Cola Company is the world 's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout the world at the rate of more than 600 million times per day and this figure is continuing to rise. However, Coca-Cola is not the sort of company to live on its past glories; instead it looks to the future as a challenge and constantly seeks new markets and ways of increasing its market share in areas where it currently has a strong presence. It is the world 's largest producer and distributor of syrups and concentrates for soft drinks. Products developed by the Company are sold through

For illustration, for more than half a century The Coca Cola Company had put its emphasis on protecting the environment. In 1956, The Coca Cola Company set a goal of protecting our world and environment. Since then the company conducts researches about environmental issues consistently, and is considered as a revolution maker in regards to environment and Sustainability topics. In addition, in 1991 the first beverage bottle was made from

Coca-Cola Company operates their business all over the world and it has the top brand value in the global market which indicates that the company is operating their business very much successfully. Different types of strategy and theory is used by the company so that it can increase it brand value in the global market. Since the company does their business in different countries, it uses different strategies in perspective of those countries. The company utilizes this theory to maintain its brand value. Also, the company is trying heart and soul to improve its brand value in near future.

Some of these include “improve water efficiency by 25%, help ensure healthy, resilient freshwater systems through conservation efforts with World Wildlife Fund and replenish 100% of the water we use”, and “reduce carbon dioxide emissions embedded in ‘the drink in your hand’ by 25% through our entire value chain”. They also aspire to “sustainably source key agricultural ingredients” (“Infographic”). Because of their social responsibility, financial stability, and tests of time, Coca-Cola has a very high reputation around the world (Duprey). Additionally, their logos, slogans, and advertising contribute to their success all around the world. The ‘C’ in the logo, written in calligraphy, is unique and memorable. Their current slogan “open happiness” and their advertising methods encourage people to have a Coke when enjoying a happy moment, and they make the world look warm and inviting (“Case Studies”).

The Coca-Cola Company is the world 's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world 's most valuable brand, the company 's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, the Coca-Cola company is the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world 's largest beverage distribution system, consumers in more than 200 countries enjoy the beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, the