Coca-Col The Real Story Behind The Real Thing

Coca Cola is one of the most famous and iconic brands in the world. In fact, it is so popular that according to Coca Cola’s most recent newsletter the word “Coca Cola” is the second most understood term worldwide only behind the word “okay.” Coca Cola origin roots can be traced back all the way to 1886 when Coca Cola was invented by John Pemberton who then with the help of his friend Frank Robinson named the drink “Coca Cola” and later on patented the Coca Cola extract. However, in 1888 both the Coca Cola brand name and its formula were acquired by Asa Griggs Candler who would go on to make Coca Cola an iconic brand and would lead an evolution that would change the beverage industry forever. However, Coca Cola would not be where it is now without several key milestones which guided the company to its success now. Some of these key milestones include in 1904 releasing its first Coca Cola Advertisements on magazines and artworks nationwide which began Coke’s popularity as it would go on to be a star in the beverage industry. This led to another key milestone in 1930 as Coca Cola decided to take its company internationally and compete in markets outside United States. This is important as this event lead to enormous success and brand value for Coca Cola as a world famous beverage product. Coca Cola’s successful entry into international markets was just the beginning for its success and these accomplishments would continue in 1950 as Coca Cola achieved another key

Many junk food advertisements are aimed to attract certain audiences in specific. Carl’s Jr advertisements with the women in bikinis are aimed to attract an older audience while the animated commercials for Lucky Charms or Frosted Flakes are aimed towards children. Recently, Coca-Cola Company has come up with the “Share a Coke” campaign in which the Coke plastic bottles now have an extensive range of common names; customers can then look for their friends’ names and “share a Coke”. This marketing strategy has proven to be very effective amongst the youth with teenagers posting pictures of their customized coke on social media such as Instagram or Facebook. Coca-Cola has even gone as far as creating a website for the sole purpose of customizing cokes for special occasions. The homepage of shareacoke.com includes three options for customizing America’s favorite soda, “Celebrate Birthdays”, “World Champions”, and “Wedding Party Fun.” The website even goes as far as offering free shipping for orders of twelve cokes or more. Back in 2013, Coca-Cola came up with “The Honest Coca-Cola Obesity Commercial” in which it listed

Humankind’s progress was hindered by the availability of safe drinking water. Over the past ten thousand years, alternatives to drinking disease-filled water have arose, and these beverages have shaped world history. Wine was a large part of Mediterranean culture, it being used in Greek rituals, such as symposia, where participants shared diluted wine from a large bowl, and the use of wine in rituals continued under Roman rule. The main drink of the Age of Reason was coffee, and it promoted clarity of thought and was favored by scientists, philosophers, and businessmen. Coffeehouses led to new financial institutions, newspapers, and revolutionary thought. Coca-Cola became America’s national drink and helped turn the United States into a superpower. These beverages had a very major impact on world history, and their effects can be seen today.

It's a hot summer day and you're craving a cool, refreshing drink. As you walk into the grocery store, you begin to scan the rows of liquid refreshments. The universally familiar red label of Coca Cola catches your eye. Suddenly, images of laughing friends and family fill your mind and a feeling of love and happiness washes over you. Why is this? It seems that people all over the world are able to recognize Coca Cola and the happiness it represents. No matter what Coke commercial you see, this company has branded itself as being love and happiness in a bottle.

In the city of Atlanta, in 1886 the world was forever changed by one individual. Dr. John S. Pemberton articulated a syrup that when combined with carbonated water became the world’s leading beverage Coca-Cola. Frank M. Roberson, Dr. Pemberton’s bookkeeper and partner named the beverage. In addition, he is credited with writing out the Coca-Cola logo in his handwriting which was trademarked and is still used today (About Us Coca-Cola History, n.d.). On August 16, 1888, Dr. Pemberton passed away from cancer only five months after filing a petition for incorporation of Coca-Cola Company (King & Dobbs, 2015).

a) Coca Cola was invented in May 1886 by a pharmacist in Atlanta after he wanted to find a substitute for the morphine he was addicted to. John Pemberton created the recipe at a drugstore in Georgia; Pemberton’s Eagle Drug and Chemical House, and named it coca wine. This recipe was a non-alcoholic innovation of the famous Vin Mariani European coca wine that was popular in those days. It was registered in 1885, and in 1886, he developed Coca Cola after Atlanta passed a legislation prohibiting alcohol. In the 1880’s carbonated drinks were considered healthy so they started selling Coca Cola as a patent medicine for five cents. It was claimed by Pemberton that Coca Cola cured many diseases like drug addictions specifically morphine, headaches and dyspepsia. A couple years later, Coca Cola was being sold by three separate companies and a verbal partnership was formed. Now, It also has licensed agreements to produce and sell DPSG (Dr Pepper Snapple Group) products in North America. They have a joint venture with Nestle that sells Nestea products in Europe, Canada and Australia and a strategic partnership (owning 50%) with the company Aujan – which is the largest beverage company in the Middle East. During the first year, nine coca cola bottles would be consumed in one day. Now, more than 1.8 billion Coca Cola drinks are consumed daily worldwide.

Erythroxylum coca is a plant native to the Andean region in South America. However that is not the only place that it is grown. It is also grown in Mexico, India, Tanzania, Madagascar, other parts of Africa, and in some places in Asia including Indonesia.

John Pemberton, a Civil War veteran and Atlanta pharmacist, was looking for a cure for headaches and after some experimenting came up with a potion called Coca Cola. The name was inspired by the two "medicinal" ingredients it originally derived from: coca leaves and kola nuts. The original amount of cocaine used is unknown, but in 1902 there was as little as 1/400 of a grain of cocaine per ounce of syrup. It eventually became cocaine free in 1929. The Coca Cola company reports on their website that the first year John only sold 9 servings daily in Atlanta at 5 cents each. Currently, sales are at 1.9 billion servings daily worldwide. Over the course of three years, 1888-189, Pemberton sold the Company to Atlanta businessman Asa Griggs Candler. Candler gave away coupons for complimentary first tastes, and gave pharmacists clocks, urns, calendars, and apothecary scales with the Coca Cola emblem. As popularity and demand began to grow, he expanded the Company to Chicago, Dallas, and Los Angeles. In 1984, a Mississippi businessman named Joseph Biedenharn bottled 12 servings and sent them to Candler. Candler was not intrigued by this idea. Five years later he still did not realize the opportunity that bottling the soda would make it portable even after two Chattanooga lawyers, Benjamin F. Thomas and Joseph B. Whitehead, secured rights to bottle and sell it. In 1923,

Coca-Cola is globally recognized drink corporation and manufacturer. The company is best known for its flagship product ‘Coca-Cola’ which over the years has evolved in order to keep up with the latest consumer trends and demands. Coca-Cola strategically reinvents to respond to the marketing itself. Often criticized for its lack of diligence in maintaining a tagline, changing with the times is a part of the company’s strategy. Not every brand needs to reinvent themselves as frequently as Coca-Cola does, but

Coca-Cola and Pepsi are the two most popular and widely recognized beverage brands in the world. They have been competing in the soft drink sector for over a century and both companies enjoy a high degree of brand consciousness globally. Both companies try to market as part of a lifestyle. Coca-Cola uses phrases such as “Coke side of life” in their website, while Pepsi uses phrases such as “Hot stuff” in their web, to promote the idea that Pepsi is “in sync” with the cool side of life.

Coca-Cola has been around since 1886, this most recognized drink was created by an Atlanta pharmacist, Dr. John Pemberton. It is the world’s #1 selling sparkling beverage. The first batches were sold for 5 cents per glass, but today the serving size increases to 1.9 billion globally. Throughout the past years, they continue to expand its product, brand, and image. The central message is to invite people around the globe to pause, and refresh with a drink to enjoy life’s simple pleasures. They love to add and change up their image. Coca-Cola uses many campaign advertisements that continue to connect with its customers. I will be focusing on the newest campaign called ‘Share a Coke’. I will explain how it was created, connects people around the globe, and how it generated profit and success to the company.

On August 5, 2003, The Centre for Science and the environment (CSE) issued a maligning news report against Coca-Cola, the leading manufacturer, marketer and distributor of non-alcoholic beverages. The report stated that 12 major cold drink brands sold in and around Delhi contained ‘deadly pesticide residues.’ Other allegations against the company were water shortages due to Coca-Cola’s extraction of water from the ground water table, discharging of harmful pollutants into the fields and rivers, including the Ganges and selling of toxic wastes as fertilizers which further polluted the soil and water table. Also water in the community has been deemed to be unfit for consumption due to such pollution.

Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Coca Colas “2020” vision is the reason why they continue to be the beverage market goliath. Their 15 year vision shows their commitment to profit growth, innovation, partnerships, the worldwide economy, their shareholders and their employees. Coca Cola’s marketing and communication is deliberate and connects with its audience in a way that makes it stand out from its competitors. Coke’s brand is respected and well known all over the world. For Coke, packaging has been a defining aspect of its essence and a key part of its engagement strategy. The uniquely shaped glass Coca Cola bottle and eye catching red and white colors will forever be the

The products that Coca-Cola lunched during the campaign were personally relevant as there are personalized names and messages on the packaging. This was appealing to consumers since this feature makes buyers to feel that they are purchasing personalized products, which produced a sense of ownership towards the cokes; it was likely that the consumer may turn the thought into reality, that is to buy the Coca-Cola’s products.

Coca-Cola has been successful in marketing to “billions of people around the world” for several reasons (Kotler, Keller 611). The main reason for the company’s success is their ability to connect their product to experiences and feelings. In addition, the message and feeling they are trying to express are universal. No matter, who a person is, where they are from, or what language they speak, everyone can comprehend the concepts of happiness, connection, and thirst quenching. Their advertisements such as the Superbowl