Coca Col The World 's Largest Beverage Company

1394 WordsSep 27, 20156 Pages
The company I choose to do is the Coca-Cola Company, which is the world’s largest beverage company. A franchised distribution system which is dated back to the late 1800’s is operated by Coca-Cola. The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. The company is best known for its popular product Coca-Cola, which was invented right here in Georgia in the late 1800’s by pharmacist John Pemberton. The Coca-Cola formula and brand was bought in the late 1800’s by Asa Candler, who incorporated The Coca-Cola Company in 1892. The company operates a franchised distribution system dating from 1889. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments. The Coca-Cola Company sells the products form of soft drinks include beverage concentrates and syrups, with major beverage products ("Coca Colas product range and services," n.d.). The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. Coca-Cola is the most well-known trademark, recognized by 94 percent of the world population. According to the 2005 Annual Report, the company sells beverage products in more than 200 countries ("Coca-Cola Company - Wikipedia, the free encyclopedia," n.d.) including major markets such as Asia, Britain, North America, and

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