Coca-Cola Advertisement Analysis

1030 WordsJul 25, 20135 Pages
Coca Cola Advertisement Analysis As I read the Coca-Cola ad, the first thing I notice is the word “America” because of its very large size and very appealing font. I believe the advertiser’s emphasis on the virtues of the word were to appeal to an audience, which would be all of America, and to sell its product. Doing this allows the consumer feel as though they aren’t discriminative because they call for such a broad and large audience not just one certain group of people. This also makes the advertisement seem more friendly in a sense, meaning its light hearted, because when an ad speaks to a specific group of people the others who aren’t a part of that group see it feel left out in a sense and may not even read it. The advertiser may…show more content…
In the paragraph where the writers say “in fact, all of the good things in this country are real”. I believe the point that was trying to be made is that Coke is real, it’s not anything made up, and its real meaning it was natural, not artificial. Natural, meaning like it was built up over time. The sentence prior to the one above, infers that Coca-Cola is the real thing, real flavor, almost “too good to be true” in a sense. A few lines down the writer say that they point to all the “real things” in their other advertisements. I believe this means they give real life examples, situations, or scenarios that Coke could be applied to or with. The real things are meaningful, and they say that you can even discover these things without even seeing a single commercial or Coca-cola. So I feel like Coca-Cola is refraining from being selfish and making it all seem like it’s all about them and just them throughout the whole advertisement. The last line of the advertisement is speaks on “looking up”, I have a feeling of understanding this to mean like lighten up. Usually when people look up maybe at the sky they are finding a release of maybe relief, and maybe in this ad it’s a release of refreshment or satisfaction. They could possibly be saying it in reference to looking up as in, taking in the positive things because everything is going to get better from here. Letting go of negativity is a good way to define “looking up” in the advertisement.
Open Document