Coca Cola Advertising Research

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

There are numerous factors that either make up or restrain the self-identity of a person or an individual. Culture, in addition to family traditions, is one of the factors that affect the self-identity of an individual. When growing up, the environment around affect the personality, values, as well as, beliefs of an individual. The environment includes friends, family members, and the people that affect the life of an individual. So, if the environment is negative, then an individual will have low self esteem.

What could possibly be more American than apple pie, baseball or the anonymous World War II kiss? Coca- Cola, of course! Coke’s strong pathos resonates as a symbol of America’s golden years. The Coke bottle montage adorned in pictures of unforgettable American events, artists and past times embodies what it truly means to be American. To be American means to take pride in your country and represent as a unit, not as an individual. All the components that have compose this montage grasp the concept of American patriotism.

The costing technique followed by the Coca-cola Company is Process Costing which is one of the forms of Absorption Costing.

Coca-Cola 's "Friends" advertisement is a well composed advertisement. The advertisement is drawn in a minimalistic style that lends harmony and order to the artifact; the key elements of the artifact are arranged in a orderly manner appropriate to the subject of the artifact. The background is a mid-tone red that contrasts sharply with the white hands featured prominently in the center of the artifact. These white hands, unblemished and of one shade, reach towards one another from opposite sides of the advertisement with cupped hands. These hands bear an offering to one another, their wrists titled delicately towards one another, and the exchange is of equal value, the left hand drops a seed

Coca cola has been top in the market for the last decade or even 2 decades. But can coca cola maintain their top level in the market?

The story of one of the biggest marketing blunders in history, is a story of false hubris, desperation, and driving ambition. Made by one of the largest corporations in the world. The creators of a product on the forefront of the American consciousness. As intertwined into American culture as baseball, apple pie, and Thanksgiving dinner. That product of course was Coca-Cola, the formula of which had remained unchanged close to 100 years. Since Coca-Cola’s creation by Atlanta pharmacist John Pemberton in 1885 as a topical remedy marketed as a cure from ailments such as stomach pains, headaches, and even impotence, Coca Cola has grown into the number one drink in America.

When a business creates a new product, they consider the techniques they are going to use carefully, because the techniques will enable them to advertise and market their product to the public. If the techniques are carefully planned, then the product they create is likely to perform well in the market, which will increase the business growth. Coca-Cola puts a lot of effort in marketing their products, and it seems to have paid off as they have obtained very large amount of sales thus leading to high profit margins for the business. Coca-Cola has gradually been increasing the amount of money they spend on advertising each year. Every year, they are trying to improve the reputation of the company by making it recognised more every year,

"Over a century of sweet tasting beverages with family and friends." The positioning statement of Coca-Cola needs to project the image in the minds of their existing consumers, as well as potential new consumers, the history of Coca-Cola being a competing global brand in the beverage industry and the association of the brand with fun times such as social events, parties, family activities, etc. According to Kotler and Keller (2016), positioning "is the act of designing a company 's offering and image to occupy a distinctive place in the minds of the target market." There are factors that must be taken into account to produce an effective positioning statement that will attract the attention of the targeted market

bypasses bottlers and is responsible for the manufacture and sale of fountain syrups directly to

The Coca-Cola brand has always had a strong marketing advantage over their competitors. Whether it is the A-List celebrities they have in their ad campaigns, or just the sheer creativeness compared to others, it always seems to stand out. Although they have multiple ad campaigns each year, they all seem to follow the same pattern. It often seems that their marketing is geared towards the younger generation, whether that be the cans with the names on them, or even the sweepstake codes on the cans themselves. However, the actual advertising is to mostly target the older generation, who understands the actual meaning of the ad itself. For Industrial Marketing they try to convince other companies, such as vending machine vendors, local markets, and restaurants that Coca-Cola needs to be in their restaurant simply by showing how popular and strong of a brand they are, and the potential satisfied customers they could receive by serving Coca-Cola, instead of other soft drink brands.

Coca-Cola Company released its new product in early September 2014 called Coca-Cola Life and with it, launched a marketing campaign in order to promote it and raise awareness of the customers. Coca-Cola Life is aimed at adults and the aim of the product is to tackle obesity with lower sugar and calorie levels. The packaging is changed to green which is much different from the typical red colour of Coca-Cola’s main product. In order to analyse this marketing event, relevance to marketing, issues to marketing and key players need to be identified in order to cover all the aspects of the marketing event.

The part I wrote about was on the customer 's perspective and on how to increase revenues for the Coca-Cola Company. Coca-Cola is a much loved product in the U.S.A. and in other countries. Coca-Cola is the most consumed soda pop in the world today. The company was founded by John Pemberton in the 1886. The logo for the company does has changed from when the company first started but, in years today it is not that different from the 1886. They still keep the same form of the lettering. The company can increase their revenues by making sure they retain their customers and increase customers that buy their product. The company can also make sure that they increase their revenue and customers by analyzing the company’s price on materials and sales, quality of products and services, product innovation, and improvement in customer service.

The Coca-Cola Company is considered one of the largest distributors, marketers and manufactures of soft drink syrups and concentrates internationally (Bodden, 2009). Headquartered in Atlanta, Georgia, in America, it is popularly known for its Coca-Cola flagship product, and is among the biggest corporations in the United States. Presently, Coca-Cola is a globally known soft drink company with further ambitious plans of growing the brand to places it has no presence. The majority of the soft drinks in the vending machines and coolers in the United States are owned by Coca-Cola. Some of these soft drink brands include Coca-Cola and its sub brands, such as Sprite, Fanta, PowerAde, Dr. Pepper and Oasis (Bodden, 2009). The company also produces sports and fruit juice drinks. Coca-Cola 's global presence is phenomenal and its brand logo, colors, advertising and pricing strategies are considered among the best and most recognized worldwide. So, what pricing strategy has made Coca-Cola successful as compared to its competitors? In order to answer this question, we will look at the pricing strategies of three Coca-Cola products that include Coca-Cola, Fanta and Sprite, and how Pepsi Cola can gain a competitive advantage.

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The company and bottling partners are dedicated to the 2020 Vision, a roadmap for doubling system revenues this decade, focused on five key areas—profit, people, portfolio, partners and planet.