Coca Cola Analysis

1. My “eye-ball” assessment of Coke’s changes over the period from 1996 to 2010 is that they improved their finances in many ways indicating overall growth. Their revenue doubled along with their gross profit while at the same time their retained earnings tripled. They also paid out more dividends. The balance sheet indicates that Coke has added long term assets and some long term debt. They have a capital surplus which did not exist in 1996 and five times the amount of shareholder’s equity indicating they leveraged some of their investments with not just long term debt but shareholder’s equity also.

Coca-Cola and Pepsi were fought over for a very long time in the carbonated soft drink beverage industry. Today, I will used AFI framework to analyze Cola-Cola performance and find out how did this company deal with the decline in the CSD consumption and its rivalry.

18 5.4 Investor’s Ratios .................................................................................................................. 20 5.5 Cash Flow Analysis .............................................................................................................. 21 5.6 Segmental Analysis .............................................................................................................. 23 5.6.1 Divisional Performance............................................................................................. 23 5.6.2 Product Analysis ....................................................................................................... 27 5.6.3 Nonfinancial KPIs ..................................................................................................... 29 6. Risk Analysis................................................................................................................................ 30 6.1 Specific Risk ........................................................................................................................ 30 6.2 Systematic risk ..................................................................................................................... 30 7. Forecast and Valuation ............................................................................................................... 31 7.1 Forecast

3.3.1 Return on equity capital (ROE) ............................................................................... 15 3.3.2 Return on assets (ROA) .......................................................................................... 16 3.3.3Net interest margin .................................................................................................. 17 3.3.4 Dividend Payout Ratio............................................................................................ 17 3.3.5 Cost to Income Ratio .............................................................................................. 18 3.3.6 Basic earnings per common share (EPS) ................................................................ 19 3.3.7 Profit margin .......................................................................................................... 20

The costing technique followed by the Coca-cola Company is Process Costing which is one of the forms of Absorption Costing.

Investors typically research company’s financial records to compare it with industry averages before making investments. This is done through financial ratio analysis which enable investors to ascertain financial records for profitability, liquidity and solvency. Learning Team B (LTB) will compare Coca-Cola Company financial records with the industry averages and explain why these differences are important. Also, Coco-Cola’s last three years data will be reviewed to highlight its positive and negative trends to report to the company’s manager.

In this memo, we will examine comprehensive research on some of the ethical issues that occurred as Pepsi published a commercial that harmed many people. Further, we will discuss how it had a substantial impact on a variety of stakeholders. The issue that occurred was regarding the “black lives matter” and how Pepsi did not take the issues that it still going on in our society into account.

Coca-Cola is known for making millions of advertisements which are effective in their approaches and strategies to target an audience. Two genres of visual text which are seen often are billboards and video advertisements. In a billboard with the image of Santa Claus, he is drinking a coke inside of a snow globe with the words “Coca-Cola” and “Open Happiness” (Coke Billboard) on the right. The image is very simple and the text is easy to read. On the other hand, the commercial named “Share a Coke: Guess My Name | Coca-Cola Summer :30” includes some dialogue and very few text. The commercial was posted on Youtube and aired on television during the summer of 2017. The company Coca-Cola uses a variety of rhetorical strategies such as pathos, imagery, and repetition in order to sell their products. Although these genres of visual text are different in some ways, they both communicate the same message, which is to buy Coke.

Coca Cola is a vibrant model that started in 1892 by Dr. John pemberton. It is the world primary producer of beverages and operates on a global scale across over 200 countries. The head office is in Atlanta Georgia recommendation that could help them continue to be a dynamic producer of soft drinks in the marketplace the company is widely recognized by 94% of the world population. It is the leader in manufacturing, marketing and distribution of non-alcoholic beverages and many other product brands. The aim of this marketing plan is to identify Coca Cola’s segments, provide analysis on its marketing mix as well as to give recommendation as to how to company can improve the current structure of business.

In this Coca Cola case study analysis I will answer five major questions which are to identify the most important facts surrounding the case, key issues, specify alternatives courses of action, evaluate each course, and recommend the best course of action.

As Coca Cola has many contracts with suppliers that date to a long time back, suppliers

Coca-Cola drink was created in May 1886 by Dr. John Pemberton in Atlanta, Georgia. In 1891, entrepreneur Asa G Candler gained ownership of the Coca-Cola business. Ernest Woodruff bought Coca-Cola for $25 million in 1919.

World’s largest distributer with networks of company owned, company controlled and independent bottlers; serves 1.9 billion out of 59 billion world-wide daily

The Coca-Cola Company is the world 's largest beverage manufacturer, distributor and is the leading producer and marketer of soft drink industry (Gee, 2003). Coca-Cola was invented back in 1886 and has become the most popular and biggest selling soft drink in universe. The company produces more than five hundred different brands around the world, which helps to satisfy needs of its highly diversified target market. The Coca-Cola started to operate a franchised distribution system three years after its invention. According to Wood (2004), it sells concentrated syrup to franchised bottlers in more than 200 countries including Uzbekistan.

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The company and bottling partners are dedicated to the 2020 Vision, a roadmap for doubling system revenues this decade, focused on five key areas—profit, people, portfolio, partners and planet.