Coca-Cola And Coco Fo

In the end of the poem, Espada makes it clear to show that the speaker has come to a full-realization of his family and the culture they are neglecting. Espada describes a scene where, “So many coconuts in the trees sagged heavy with milk, swollen and unsuckled.” For the speaker to witness “so many coconuts” not being used to serve their purpose, is saddening. Espada makes it clear to see that the native people of Puerto Rico are taking for granted their natural gifts for a processed product. Not only are they taking for granted the coconuts, a fruit that is natural, unprocessed, and healthy, but they are also neglecting their own cultural roots. The people are so consumed in entertaining themselves through this commercialized product that they are forgetting the true beauty surrounding them and do not realize the actual harm they are doing. Not only to themselves but also to the land that lies right in front of them. The speaker in the poem also makes it sound like a child neglecting his mother's own milk for something that already comes pre-made in a bottle. The mother is able to provide something fresh and nurturing but the child, or the natives, choose to drink a foreign

Constancia’s sense of loss rests in her description of Miami as “a mass of disquieting details” and its “blinding” light. While she tried for many years to shelter herself from feeling the loss of her mother, her childhood, and above all, her home, the similarity of Miami’s geography and societal norms forces her to recognize her true cultural identity. Being situated in a place similar to that of Cuba is unsettling for Constancia as she listens to the music broadcasted on the radio. She describes this music as to embody notions of “regret”, symbolizing the overreaching desire of Cuban Americans to return to a world that no longer exists as they once knew it.

Puerto Rico’s association with the United States and its metamorphosis began when in 1898 U.S. troops invaded Puerto Rico during the Spanish-American War. Up until that point, Puerto Rico had remained one of Spain’s last two colonies in the New World. Puerto Rico’s Spanish heritage is seen when “Puerto Rican essayist Antonio Pedreira, writing in the 1930’s, termed the first three centuries of Spanish rule a period of ‘faithful prolongation of the Spanish culture’” (qtd. in Morris 21). Spanish influence is also seen when “without rejecting his ‘Puerto Rican Spanishness,’ the Puerto Rican ‘considered himself a Spaniard from here with ideas and reactions different from those from there’” (qtd.

The author pleads to the political powers to give countries their fair chance and govern their own countries. “Lower yourselves to the unfortunate and raise them up in your arms…let the country’s natural blood surge and throb through its veins,” (Martí 287). The author asks the people in a higher social positon to be an even level of humanity and celebrate a triumph rather than subject Latin American countries under submission. Martí inquires once again freedom for nations that have been under a certain sovereign power. On a rhetorical level, he is also canvasing for equality through the learning of native languages and culture once again. Writer Carlos Urzaiz proclaims that Martí had centered his writings, “concerned with American indigenous populations, emphasizes their capacity to animate their respective cul-tures and associates the restoration of their respective soul— “identity” in modern terms.” Conserving primitive civilizations had become important to Martí and saw the seriousness of bringing back the abandoned cultures back to the surface as revolutions throughout Latin America were

In Reproducing Empire, Laura Briggs provides her readers with a very thorough history of the mainland U.S. and Puerto Rican discourses and its authors surrounding Puerto Rico and Puerto Ricans, from Puerto Rico's formation in the mainland elite's "mind" as a model U.S. (not) colony in 1898* to its present status as semi-autonomous U.S.

Author Blanco indicates that it is unnecessary to seek for recognition from others to buttress one’s belief in one’s cultural identity. The narrator is not reserved with his cordial welcome to his cousins, who are from New York and are the most “American” girls in his Cuban family. However, when the cousins arrive, they are thrilled to be entertained with the Cuban food they have been craving for months. The narrator is bemused by this contradiction and says, “How weird. Why should my primas crave anything Cuban?” (Blanco 121). The author draws a dramatic contradiction between the girls’ obvious American identity and their longingness for their Cuban heritage. Thus, the author promotes the narrator’s confusion and leads him to reconsider his

Pablo Neruda is from Chile and gives a voice to Latin America in his poetry (Bleiker 1129). “The United Fruit Co.,” the poem by Pablo Neruda that will be analyzed in this essay, is enriched with symbolism, metaphors, and allusions. These allusions have great emphasis to the Christian religion, but some allusions are used to evoke negative emotions towards the United States (Fernandez 1; Hawkins 42). Personification and imagery along with onomatopoeia and metonymy are also found in “The United Fruit Co.” Neruda’s use of these literary devices makes his messages of imperialism, Marxism, and consumerism understandable (Fernandez 4). In this essay each of these literary devices with its proper meaning will be further analyzed in the hope of

The international perception of Puerto Rico as an American colony a failed economy or a misunderstood predicament of colonization

She had people asking her for cocaine and drugs because I was from Colombia. And having that feeling that the only thing people knew about Colombia was drug cartels, and perhaps some soccer, was devastating. With shame and sadness in her voice, Maria said that she actually used to think about dressing up, just so that people wouldn’t say “oh, she’s an illegal immigrant” which she was for a while. And after sixteen years in the States, she still faces these vicious stereotypes. In addition, there are small moments of ignorance. People that ask, “Hey, are there pastries in Colombia?” or they say “Oh, I didn’t know you could do that.” She may put avocado into a stew, and people gawk at her. All the wonderful things about Colombia are ignored. People only see the bad, they look at Colombia with an ethnocentric perspective; not seeing the fantastic coffee, beautiful flowers, and the vibrant and welcoming culture. They have better streets, better train systems, better water, and better

Within my household a larger focus has been placed upon my Puerto Rican roots as I have traveled over 15 times to the island; which in turn has strengthened my cultural bonds. The food, the people, the music, the history, and the beauty of the island have not only encapsulated me, but have directly opened my eyes to different cultural realities present within a multitude of locations across the globe. Puerto Rico may be a United states territory, but it is nothing like the United States. Being a such a small island a tighter knit idea of nationality is formed and the notion of constant elation can be felt throughout the entire nation. Warm magnanimity is perceived from the poorest woman to the richest man. Every visit to the island has been met with the warmth of the stifling heat and the hugs of my grandparents. Grandparents who hold the Puerto Rican values of love, acceptance, and fun. Such values have framed my culturally diverse background while also unhinging the systematic societal impressions found within my own

When visiting Latin America, many are surprised with the diversity in the Spanish speaking world. Visitors are captivated by the richness of the culture and the beauty of the streets. They hope to find the richness, and maybe even riches, of the culture and country. They do not realize, however, what exactly they’ve stumbled across. They are not ready to comprehend the shades of brown that pass by them as the walk along the streets of Cuba, Nicaragua, Mexico, etcetera. Here, they are looking at the hidden faces of Latin America. It is here that they find that there is an unwritten rule in Spanish speaking countries.

The poem “Coca-Cola and Coco Frio” written by Martin Espada, demonstrates Martin Espada's fears. It begins with the ambiguous line, “the fat boy wandered from table to table with his mouth open” (Espada). The reader may think that the poem is simply about a fat boy who is looking for something to satisfy his stomach. But when one continues to read through the poem and try to understand the meaning behind it, it is clear there is more to the poem than its face value. The meaning that this poem is trying to portray doesn’t come from a fat boy looking for something to eat, but instead it is about Martin Espada's fear that Puerto Rico will forget its cultural roots due to American corporate influences.

1. What factors accounted for Starbucks’ extraordinary success in the early 1990’s? What was so compelling about the Starbucks’ value proposition? What brand image did Starbucks develop during this period? Is the value proposition still valid in 2002?

The crisis that happened at Coca Cola was a very crucial incident. It affected issues such as brand and reputation, and the company has to take action so as not to ruin its image. Coca Cola is a company with a very strong brand name all over the world. An attack like this of the NGO can lead any company to problems. Although the Center for Science and Environment attacked the safety of Coca Cola India 's products, Coke was well within the Indian government 's legal limits for pesticide residue in beverages. The fact is that the country 's standards are weak, so the problem of Sanjiv Gupta and his team is how to rebuild trust. Furtherore, Gupta tries to find ways on how he could contribute on the creation of higher standards for food and

The most obvious advantage of the card to Starbucks is the guaranteed income. Once people load money on the card it can only be spent at a Starbucks location. It also makes tracking customer purchasing habits and preferences readily available. Then there is the case of the forgotten or lost cards that never get used that equate to pure profit. One last advantage is that with the card they have also created a secondary market for sales by placing the cards in stores like Giant Eagle where people that wouldn’t come into the stores can buy the cards as a gift.