Coca Cola And The Consumerist Nation

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Coca-cola and the Consumerist Nation During the early 1900s production in the United States was at an all time high. The increase in production and money available to be spent by fellow Americans led to a consumerism culture. Even though Americans were constantly being bombarded with different advertisements to buy company 's products, one company dominated the market place with their great advertising campaigns and by associating its products with everything that made Americans feel good. This is why Coca-Cola the most famous brand on earth contributed to the consumerism culture of the nation and forever changed the way Americans spent their money. Even though Coca-cola was invented in the late 1800s it was not as widely popular to the general public until later in history, this was widely due to advertising. Created by Dr. John S. Pemberton, Coca-Cola at first was only placed in soda fountains making it not as easily available for the whole country to have access to. Dr. Pemberton then sold his brand to many different businessmen who started to advertise the drink more aggressively to Americans. The businessmen hoped to make Coca-Cola the James 2 nations drink and to profit from that image. It was not until the early 1900s when the famous Coca-cola bottle was created and was easily shipped and available throughout the whole country. Soon Coca-Cola plants were spread throughout the nation taking full advantage of American’s willing to spend their money. The combination
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