Coca Cola And The World Fight Against Hiv / Aids

1416 Words6 Pages
With a value of $25 billion, the Coca-Cola brand is globally synonymous with soft drink beverages, and holds the title of the world 's largest beverage company. So large in fact, that they have maintained as much as 50% of the world 's market, they operate in excess of 200 countries across the globe, 85% of their revenue stems in the international market, they facilitate the world 's largest distribution system, and produce four of the top five soft drinks in the world. Coca-Cola is a large supporter of philanthropic programs across the globe by way of college grants and scholarships, childhood education programs, numerous international grants, and supports programs and initiatives in the world fight against HIV/AIDS. They had maintained…show more content…
France then reported 100 of its residents had acquired a product related illness, and banned all Coca-Cola products. Poland reported mold issues with a water shipment from Coca-Cola. To each of the incidents they produced what the European countries felt was a slow response, thus the Coca-Cola $25 billion brand was facing some serious image issues. Their image restoration attempts in Belgium and attempts to gain market dominance in Europe placed them in conflict with numerous antitrust laws. Back in the United States, they faced racial discrimination accusations, by 2000 current or former employees for unfair pay practices, that ultimately cost them $193 million to settle; yet, they lost more in the eye of market confidence. They had an mid-level Coca-Cola executive expose evidence that they falsified market research in a project with Burger King, to which the lost a sourced relationship with them. They faced issues with distributors of its products regarding contracts being materially breached, leaving their partners feeling as though Coca-Cola was violating antitrust laws and diminishing the value of their businesses. The circumstances they were involved in were heavily tarnishing themselves in the eyes of their stakeholders and partnerships. Yet again, Coca-Cola faced additional adversity in Japan, North America, Europe and South Africa as they faced shareholder lawsuits regarding channel staffing, and found themselves
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