Coca Cola And The World Fight Against Hiv / Aids

“Whether Coca-Cola can prevent the infringement of its trademark Coca-Cola and unfair competition with it in its business of

Coca-Cola was having difficulty distributing product to different area of Africa with no roads. In

However, in the case of race relations, Coca-Cola may have taken advantage of their minority employees, not thinking anthing would ever come of it. Possibly it could have been an epic fail of the human resource department.

Coca Cola’s first main weakness is that it is highly susceptible to any kind of negative publicity. Every kind of negative publicity can hurt the brand badly. Some years ago after traces of pesticides were found in the products of Coca Cola, it had hurt the brand really hard. Sales had dipped in various corners of the world apart from the criticism that flowed. Any such thing can hurt the popularity and sales of coca cola. However, Coca cola can overcome this weakness by being more transparent regarding the ingredients it uses in the production of its brands.

Coca-Cola also faces tariffs in France as of 2011. The French tariff, which is being labeled as a tax so as not to appear to be trade-restrictive, is a 1 euro per can tax on sugary sparkling

The expense of the agreements that Coca-Cola had to make too protect the secret recipe has been a huge challenge. They had to stop producing Coca-Cola in India because under the Indian Foreign Exchange Regulation Act (FERA) it is required to disclose the formula and collaborate with an Indian company. There have been numerous law suits over the years most notable was the bottling lawsuit.

Coca-Cola was planned in 1886, by a medication expert named John Pemberton. It was in the late 19th century. Coca-Cola was obtained by an expert, Asa Griggs Candler. The Coca-Cola Company is the world's greatest refreshment organization, animating purchasers with more than 500 gleaming and still brands drove by Coca-Cola. The coca cola organization drove world's most essential and unmistakable brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, Powerade, Minute Maid, Simply, Georgia, Dasani, Fuze Tea and Del Valle. Surrounding they are the Number 1 supplier of sparkling refreshments, arranged to-refreshment coffees, juices and juice drinks. Coca Cola things are sold in more than 200 countries all through the world. So it's difficult to attempt and consider a country where it is diverted. To be sure, even in countries where.

They have made sure to go above and beyond with having high standards and have stated very clearly what they expect out of their employees on their website. The company bases its rules and regulations off of what is covered in the United Nations Declaration of Human Rights as well as the International Labor Organization’s Declaration on Fundamental Principals and Rights at Work. Clear cut rules for hours of work, contract workers, workplace safety, etc. are well known to all employees and management. This should (in most cases) ease ethical dilemmas. Coca-Cola is very outspoken about human trafficking and forced labor. Due to that conviction the company has strict policies in place to prevent these violations. With these well-publicized guidelines in place, mangers are able to avoid these types of international ethical dilemmas (Coca-Cola

Since the 1990’s Coca-Cola has been involved in some scandalous and very unethical activities in areas such as product safety, anticompetitiveness, racial discrimination, channel stuffing, distributor conflicts, intimidation tactics, pollution, depletion of natural resources, and health concerns (Ferrell, Fraedrich, & Farrell, 2015). According to the case study, they have been named in multiple law suits; some which resulted in out of court private settlements, others in a court battle and still others that remain unresolved at this time (Ferrell, Fraedrich, & Farrell, 2015). By all accounts, Coca Cola has made attempts to resolve all complaints and issues but sometimes their technique was not what many thought it should be. Even with a history of troubles, Coca Cola remains one of the most recognized brand names in the world. In the south, if you ask someone what they want to drink they will most likely say a “coke”; one must understand that this could actually mean any of a dozen different carbonated soft drinks because everything is a “coke”. They are well known for their savvy marketing and a reputation for quality (Farrell, Fraedrich, & Farrell, 2016).

Coca Cola and Pepsi have been at odds ever since they started out at the turn of the century. Coca Cola had an early advantage but Pepsi managed to gain a strong hold in its respective markets and together the two of them have squeezed almost every other competitor out of the market. They have both, over the years, found ways to diversify their holdings and lower costs of production, seemingly steered, not by innovation or forward thinking, but as a direct response to market fluctuations and dips. Instead of foreseeing potential markets that could be accessed early, Coca Cola waited until it was desperate and floundering to make a decision. Pepsi also lacked a significant amount of foresight but were able to make smarter business decisions

Discrimination is a weakness of coca cola, November 2000, Coca-Cola agreed to pay $192.5 million to settle a class-action race-discrimination lawsuit and promised to change the way it manages, promotes and treats minority employees. In 2003, protesters at Coca-Cola's annual meeting claimed that blacks remained underrepresented in top management at the company, paid less than white employees and fired more often.

One major key in order to succeed the communication during the crisis is "to listen to the customer". Coke is forced to listen to the customer because they have spoken with their wallets. That was a mistake. The company should inform them correctly about the facts and not because the sales were decreasing dramatically. One of the most important things that the company should remind continuously to their costumers is the Loyalty that they should have in the biggest brand name, that of Coca Cola 's.

Coca-Cola has been in doing business for over 129 years and its success and expansion has been thanks to their pioneer business methods from the bottling system, ways of distribution and their marketing strategies. The main reason this company had been able to stage afloat during all these years is because Coca-Cola believes it’s its own competition. They are always researching and innovating their own products. Also Coca-Cola has a great marketing strategy by being physically in a lot of countries. Every year Coca-Cola designs easier ways for their consumers to be able to reach and purchase its products by distributing its product through vending machines, charity causes, stands, etc. Since 1955, Coca-Cola has been a soda provider to one of the largest fast food chain companies McDonalds. Throughout the years Coca-Cola has learn the key to its expansion is within our own worldwide community. [Coke and McDonald’s, Growing Together Since 1955]

By doing some research about the company, I found many articles where Coca-Cola is involved in different scandals like; environmental issues, animal testing, business practices, health isssues, employee issues, lawsuits, etc. Such a big accusations have strong facts who supported what it is being told, which make it very difficult to not believe in those rumors. I cannot say that I believe in all rumors, but I do believe there is some kind of true inside the rumors. It is very sad to think how companies can get to the point of acting illegally and unethically to obtain market power like Coca-Cola has been doing in the past

Coca cola company was in controversies due to their monopolistic and discriminatory practices. Some of lawsuits filled have been continuing criticism regarding coca cola relation to middle east and U.S foreign policy.