Coca Cola And The World 's Largest Drink Brands

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Executive Summary The Coca-Cola Company and PepsiCo are two of the world’s largest drink brands. With a new brand coming to the same market, looking at how Coca-Cola and Pepsi distribute their drinks throughout Australia will be the first step for the new brand to manage their marketing channels. Both Coca-Cola and Pepsi have similar marketing channels and distribute their branded drinks through four marketing channels. All the channels starting with the manufacturer, either being distributed directly to the consumer, through intermediaries like a wholesaler, distributor and retailer. With a large and extensive distribution network produced by both Coca-Cola and Pepsi, any new company wanting to join the market, will have a good model to follow using similar marketing channels as the two market leaders. Contents Introduction (150 words) Two of the world’s leading drink brands, The Coca-Cola Company and PepsiCo have a large network of distribution here in Australia. For this to occur, both brands go through four different types of marketing channels to get their brands out to the consumer group. As market leaders, learning from the marketing channels Coca-Cola and Pepsi use, a company looking to enter the drink market would need to discover how they should distribute their new brand into an already competitive market. By becoming aware of the four marketing channels Coca-Cola and Pepsi use, the new brand might follow in the same footsteps of its distribution
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