Coca Cola As A Carbonated Soft Drink

958 WordsFeb 7, 20154 Pages
1.0 Introduction Coca-Cola is a carbonated soft drink sold worldwide, in grocery stores, supermarkets, resturants, cafes, vending machines and at many other places. As far as the company data are stating, it is known that the drink is sold in more than 200 countries worldwide. However, It is produced by The Coca-Cola company which was originated in Atlanta, Georgia, USA and still there. The brand is simply referred as Coke or Cola in European countries and American states. Originally, the drink was invented as patented medicine by an American pharmacist, Dr. John Pemberton in 1886. Later it came as drink his partner businessman Mr Griggs Candler. Candler 's marketing tricks make it dominant soft drink worldwide in 19th and 20th centuries. Coke is raised gradually from a small scale local drink fountain to a multinational drink brand. Further in the 20th century, coke has been found to be mostly present symbol of American business in virtual and physical markets in the every corner of the countries over the globe. However as located in Atlanta company set a monopoly. As per its monopoly, company produces a drink concentrate and it is sold or supplied to the licensed Coke bottlers. The company started a franchised distribution system dating from 1889. Later with time, Company introduced numerous other drinks with the same brand name. Among all of them, the commons are lemon, lime, zero or coffee. Till date the coke has its own anchor bottler in Northern America, named as
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