Coca Cola As A Carbonated Soft Drink

Decent Essays
1.0 Introduction
Coca-Cola is a carbonated soft drink sold worldwide, in grocery stores, supermarkets, resturants, cafes, vending machines and at many other places. As far as the company data are stating, it is known that the drink is sold in more than 200 countries worldwide. However, It is produced by The Coca-Cola company which was originated in Atlanta, Georgia, USA and still there. The brand is simply referred as Coke or Cola in European countries and American states.
Originally, the drink was invented as patented medicine by an American pharmacist, Dr. John Pemberton in 1886. Later it came as drink his partner businessman Mr Griggs Candler. Candler 's marketing tricks make it dominant soft drink worldwide in 19th and 20th centuries.
…show more content…
The current chairman of the board of Coca-Cola Company is Muhtar Kent since April 2009 at the Coca-Cola headquarters in Atlanta, Georgia, USA. The company has its majority of the stokes listed on the NYSE &which is part of DJIA, S&P 500 Index, the Russell 1000 Index & the Russell 1000 Growth Stock Index.
At the end of financial year 2006, the company launched juices, waters and other health & functional beverages which denoted almost 1/3rd of their sales to attaining the changing buyer’s needs. The Coca Cola Company targets to be a desired supplier to its consumers, to provide greater financial outcomes to its stake holders and to deliver a safe, healthy & inclusive workplace to the employees.
Here, some of the company 's facts are stated to demonstrate popularity and success of the drink and the company, respectively.
Brand Coca-Cola
Country of origin United States
Type and Colour of drink Cola, Caramel E-150d
Flavours Cola, Cola Cherry, Cola Vanilla, Cola Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry
Servings a day 1.9 billion (As per 2011 statistics)
Flagship Brands 9.8 billion (As per 2009 Statistics)

1.1 Brand Elements
Coca cola 's brand elements plays a vital role in creating brand awareness. However, coke 's brand name is most enough as it worlds one of the leading brand. A survey taken during the 2012 states that the coke is most recognised brand in United States of America, Canada, UK, Germany,
Get Access