1.0 Introduction
Coca-Cola is a carbonated soft drink sold worldwide, in grocery stores, supermarkets, resturants, cafes, vending machines and at many other places. As far as the company data are stating, it is known that the drink is sold in more than 200 countries worldwide. However, It is produced by The Coca-Cola company which was originated in Atlanta, Georgia, USA and still there. The brand is simply referred as Coke or Cola in European countries and American states.
Originally, the drink was invented as patented medicine by an American pharmacist, Dr. John Pemberton in 1886. Later it came as drink his partner businessman Mr Griggs Candler. Candler 's marketing tricks make it dominant soft drink worldwide in 19th and 20th centuries.
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The current chairman of the board of Coca-Cola Company is Muhtar Kent since April 2009 at the Coca-Cola headquarters in Atlanta, Georgia, USA. The company has its majority of the stokes listed on the NYSE &which is part of DJIA, S&P 500 Index, the Russell 1000 Index & the Russell 1000 Growth Stock Index.
At the end of financial year 2006, the company launched juices, waters and other health & functional beverages which denoted almost 1/3rd of their sales to attaining the changing buyer’s needs. The Coca Cola Company targets to be a desired supplier to its consumers, to provide greater financial outcomes to its stake holders and to deliver a safe, healthy & inclusive workplace to the employees.
Here, some of the company 's facts are stated to demonstrate popularity and success of the drink and the company, respectively.
Brand Coca-Cola
Logo
Country of origin United States
Type and Colour of drink Cola, Caramel E-150d
Flavours Cola, Cola Cherry, Cola Vanilla, Cola Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry
Servings a day 1.9 billion (As per 2011 statistics)
Flagship Brands 9.8 billion (As per 2009 Statistics)
1.1 Brand Elements
Coca cola 's brand elements plays a vital role in creating brand awareness. However, coke 's brand name is most enough as it worlds one of the leading brand. A survey taken during the 2012 states that the coke is most recognised brand in United States of America, Canada, UK, Germany,
The documentary, Paycheck to Paycheck: The Life and Times of Katrina Gilbert, follows the life of
The Coca-Cola Company is one of the best known brands in the world because of their commitment and effective marketing strategies. The company understands their target markets and the logistics required to have their products reach their customers across the world. The Coca-Cola Company uses an efficient, extensive network of distributors to reach retailers, and ultimately, their consumers, making their products available when and where customers want them.
Business activity:-Coca cola is global company that supplies soft drinks its measure retail around the world. Coca cola wants soft drinks readily available to0 its customers. They don’t emphasize on exclusivity. Coca cola has flexed its financial muscles by buying it’s closed to compotators, and this includes Fanta, cherry coke, vanilla, Evian, monster and sprite
Coca Cola is an international organization which is operating in more than 400 countries. It deals in the beverage industry and is leading the industry for years. Coca Cola is a competing brand, which has made its place in the market competing against several brands. Coca Cola is considered as the leading brand and is ranked as number 1 international brand, according to the ranking of 2011. Coca Cola deal in the beverage industry and provides people with several products. It is a well-known name and people all around the world knows about it. Headquarters of Coca Cola is in Atlanta, and the company has been operating for more than 126 years (Wise and Baumgartner, 1999). In 1886, the company was formed and since then it has been serving millions of people around the globe. Coca Cola is the lead brand of Coca Cola Company, which is the greatest reason of its recognition. Despite many competitors like Pepsi Co, the company has been able to maintain its position in the
Coca-Cola history started in 1886 when the interest of an Atlanta drug specialist, Dr. John S. Pemberton, drove him to make a unique tasting soda pop that could be sold at pop wellsprings. He made an enhanced syrup, took it to his neighborhood drug store, where it was blended with carbonated water and regarded "fantastic" by the individuals who inspected it. Dr. Pemberton 's accomplice and clerk, Frank M. Robinson, is credited with naming the refreshment "Coca-Cola" and in addition planning the trademarked, unique script, still utilized today. Alternately very nearly 70 years, the main refreshment created and sold by The Coca-Cola Company was the lead Coca-Cola® designed in Atlanta in 1886. It wasn 't until 1955 that Coca-Cola drink offerings began to grow when a bottler in Italy began offering Fanta® Orange. Starting there on, the Company started including a more extensive assortment of refreshment choices and segment sizes for buyers. The Coca-Cola Company trusts in offering an arrangement of drinks for each way of life, life stage and life event. Today, in excess of 500 drink brands are sold in more than 200 nations. This adds up to 3,500+ drinks in various classes, for example, consistent, low- and no-calorie shining refreshments; foods grown from the ground squeezes and products of the soil beverages; filtered water; games and caffeinated beverages and prepared to-drink teas and espresso. ("The Human Resource Issues Faced By Coca Cola")
When it comes to the world’s most powerful brands, Coca-Cola is still the leading brand globally. The iconic beverage maker, which has dominated the global soft drink market for more than a century, continued its 12-year dominance in the year
Coca-Cola (regularly alluded to just as Coke) is an American carbonated soda pop created by The Coca-Cola Company in Atlanta, Georgia, United States. Initially proposed as a patent medication, it was imagined in the late nineteenth century by John Pemberton. Coca-Cola was purchased out by representative Asa Griggs Candler, whose advertising strategies drove Coke to its predominance of the world soda pop market all through the twentieth century. The drink 's name alludes to two of its unique fixings, which were kola nuts (a wellspring of caffeine) and coca takes off. The present equation of Coca-Cola remains a competitive innovation, in spite of the fact
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia.
94% of the world’s population recognizes the Coca-Cola Logo. They are officially are the most recognized brand in the world. Coke serves around 1.9 billion people a day. Coca-Cola markets to everyone, and everyone across the globe is their customer.
Coca-Cola is considered to be the top brand with valuation about 83.84 billion dollars in 2015, whose net operating worldwide grows from 28.86 billion dollars in 2007 to 46 billion dollars in 2014 (Statista). It is now serving 1.9 billion of Coke products everyday in more than 200 countries (Coca-Cola company); more than 8000 glasses of Coke are consumed every second on our planet (Swapnil). Nevertheless, “if you could collect all the bottles of
The Coca-Cola Company has, now and again, introduced different cola drinks underneath the Coke brand. the foremost common of those is Diet Coke, with others as well as Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or low.
Vast global presence – Coca cola is present in 200 countries across the globe. If you are in any remote place in any country, chances are that you will find Coca-Cola present in that market. This vast global presence of Coca-Cola has also contributed to the building of its huge brand name.
Today, Coca-Cola is the number one selling sparkling beverage (Coca-Cola History, n.d.). Throughout the world, out of every 26 servings of beverages that are consumed, Coca-Cola products make up 1.5 of these servings (Kent, 2015). This means that 5.7% of all drinks ingested can be traced back to Coca-Cola. Because of this, Coca-Cola supports annual sales of over 80 billion dollars (Kent, 2015). These
The Coca-Cola Company is an American multinational beverage corporation. Its headquarters are in Atlanta, Georgia. It main products are non-alcoholic beverage concentrates and syrups. Coca-Cola has bottling subsidiaries and distributes its products worldwide, except Cuba & North Korea. Its flagship product is Coca-Cola. It employees 123,200 so far in 2016. Coca-Cola profits reached US$7.351 billion in 2015.