Coca-Col The World's Most Recognized Brand In The World !

In 1888 Coca-Cola was sold to Asa Candler whose innovative and aggressive marketing tactics would kick start Coca Cola on its path of global domination. From the start rival Pepsi Cola established itself as a formidable number two in the soft drink market. Founded in 1893 Pepsi would continue to play second fiddle to Coke for over sixty years. Coca Colas marketing strategy was simple yet genius. Make Cokes presence known everywhere in America. Ensure that advertisements are placed in every city and every town, and guarantee that no matter where you go, a cold and refreshing Coke beverage was available within arm’s reach. By doing this the Coca Cola Corporation made their product a part of the American identity.

During the Great Depression, Coca-Cola was publicized as the drink in a world without trouble, making it a popular drink amongst an impoverished country. Despite an economical recovery, Coca-Cola’s image never changed, being promoted as a drink that brings happiness and carefreeness. In addition, the popularity of Coca-Cola helped motivate inventors and entrepreneurs to create new carbonated drinks by introducing a thriving market. If people did not realize the potential in the soda market, then many other popular sodas would not be in existence. John Pemberton was not the creator of carbonated drinks, he, like many who soon followed, created a different flavoring to add into the carbonated

Coca Cola one of the most successful soda companies in the world went under attack by pranksters. In 2014, Coca Cola introduced a new slogan called “You’re on diet Coke” for their diet Coke soda. This slogan was a mistake for Coca Cola to make because when they first created their soda back in 1886, it contained cocaine as one of the ingredients, which was common back in the 19th century. The diet Coke ad started a lot of parody ads that Coke Cola wasn’t ready for. One of the first people who started the parodies was a blog named Animal. Animal modified the ad that Coca Cola made right after it was released to make fun of the Diet Coke ad. Many parodies were created like the TV commercial parody of the Diet Coke, but Animal’s was the most noticeable and shared ad over social media sites. When Coca Cola saw that the parodies are beginning to spread quickly all of over social media, Coca Cola released a statement saying that they don’t use illegal substances in any of their products. Then after the statement, they discontinued the slogan. Coca Cola didn’t intend at first to make such an ad to promote the use of cocaine, but they should’ve known that it will create this kind of reaction.

The story of Coca-Cola dates to the late 1800’s where an Atlanta pharmacist, Dr. John S. Permberton, created a soft drink that would later develop into the “Coke” that is now a staple within many American households. Coca-Cola quickly found themselves bottling for mass production in 1899, which was something revolutionary for the time. No other soft drink was being mass-produced in bottles like Coke was attempting to do. This was due in large part to three businessmen out of Chattanooga who had purchased bottling rights, and had the mindset of taking the soft drink in a direction no other soft drink gone before. The famous Coca-Cola label and logo were not produced until 1916, but the label has never seen a change since.

Coke was invented by Dr. John Pemberton, an Atlanta pharmacist and his three-legged brass pot all the way back in 1886; by 1985 Coke was closing in fast on its centennial anniversary. (Cook, 2002) Coke along with the legendary chairman Roberto C. Goizueta had witnessed a remarkable set of accomplishments during the 1980's. There were some creeping problems, however. The 87-year old rivalry between Coca-Cola, the

Coca Cola is bestselling soft drink in the world. It has introduces various product like sports drink, water, juices, sparkling beverages and energy drinks. It has gone through several innovations from products to packaging. In May 1886 Coca Cola was invented by Dr. John Pemberton, a pharmacist from Atlanta, Georgia, registered trademark in US as Coke since 1944. Company sells its product at gas station, supermarket, vending machines and at most fast food restaurants like Mc Donald and Subway. Its widely availability has made its customer’s first choice leading to brand loyalty.

The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified

Coca-Cola history started in 1886 when the interest of an Atlanta drug specialist, Dr. John S. Pemberton, drove him to make a unique tasting soda pop that could be sold at pop wellsprings. He made an enhanced syrup, took it to his neighborhood drug store, where it was blended with carbonated water and regarded "fantastic" by the individuals who inspected it. Dr. Pemberton 's accomplice and clerk, Frank M. Robinson, is credited with naming the refreshment "Coca-Cola" and in addition planning the trademarked, unique script, still utilized today. Alternately very nearly 70 years, the main refreshment created and sold by The Coca-Cola Company was the lead Coca-Cola® designed in Atlanta in 1886. It wasn 't until 1955 that Coca-Cola drink offerings began to grow when a bottler in Italy began offering Fanta® Orange. Starting there on, the Company started including a more extensive assortment of refreshment choices and segment sizes for buyers. The Coca-Cola Company trusts in offering an arrangement of drinks for each way of life, life stage and life event. Today, in excess of 500 drink brands are sold in more than 200 nations. This adds up to 3,500+ drinks in various classes, for example, consistent, low- and no-calorie shining refreshments; foods grown from the ground squeezes and products of the soil beverages; filtered water; games and caffeinated beverages and prepared to-drink teas and espresso. ("The Human Resource Issues Faced By Coca Cola")

Coca-Cola has been around since 1886, this most recognized drink was created by an Atlanta pharmacist, Dr. John Pemberton. It is the world’s #1 selling sparkling beverage. The first batches were sold for 5 cents per glass, but today the serving size increases to 1.9 billion globally. Throughout the past years, they continue to expand its product, brand, and image. The central message is to invite people around the globe to pause, and refresh with a drink to enjoy life’s simple pleasures. They love to add and change up their image. Coca-Cola uses many campaign advertisements that continue to connect with its customers. I will be focusing on the newest campaign called ‘Share a Coke’. I will explain how it was created, connects people around the globe, and how it generated profit and success to the company.

Coca Cola has come along way since its beginnings, from selling nine bottles a day to currently over 800 million. As well as becoming one of the most recognised brands. It was introduced into Australia in the 1930's and is currently produced by a subsidiary company, Coca Cola Amatil who have had the rights to sell and produce Coca Cola's products in Australia since 1990.

Coca Cola was invented by a pharmacist in the year 1886 when he was experimenting for a recipe for headache and an energizer. Nowadays Coke serves as one of the number one recognized brands of the world with a

Dr. John Pemberton is the individual behind the Coca Cola firm, and he incepted in it in 1886. Pemberton was a pharmacist from Atlanta, Georgia in the USA. Due to curiousity, Pemberton happened to stir a liquid that was caramel-colored, and then he made a solution of it with carbonated water. A sample of people tasted it and agreed it was special and Jacob’s Pharmacy put it on the shop shelves for a cost of five cents for a glass (Dhar et al., 2005). The first year saw a sale of only nine glasses every day. Over a hundreds of years have passed and by now, the firm has produced syrup exceeding ten billion gallons with over 1.8 billion servings per day in the entire globe. Pemberton died in 1886, meaning he did not live to see the success of a drink he had made. Thereafter, an Atlanta-based entrepreneur, Asa Griggs Candler, secured the business, buying the entire rights of Coca Cola by 1891 for about $2300, thus making him the first president and leader who brought a mission and mission that built the Coca-Cola brand (Slater, 2001). The Coca Cola Company together with its subsidiaries only produces the syrup, which is distributed to all bottlers in the world within that franchise. These bottlers hold exclusive rights to their territories, and they produce the final products in bottles and cans right from the syrup when combined with water and sweeteners. Distribution is done from these bottlers to retailers, hotels, and vending machines.

Have you ever seen one of the aesthetically pleasing Coca-Cola advertisements? Chances are, whether it was on a billboard, Super Bowl commercial, or internet pop-up, you have seen the classic Cola-Cola logo. Recently, a new advertisement has leaked to the public, typically seen on t-shirts. Although the advertisement appears in the classic Coca-Cola format, it boldly proclaims a different “product” than the popular soft drink. In a non-blasphemous analogy, the strange t-shirt ad celebrates both Coca-Cola and Jesus Christ 's Presence in Holy Communion.

In 1886 John Pemberton invented the popular beverage known as Coca-Cola and sold it to customers in a pharmacy in Atlanta, Georgia. People loved the sweet carbonated drink, and sales skyrocketed. It was not until almost a century later in the summer of 1980 that Jack Carew was appointed to lead a project to introduce a diet version of Coca-Cola. Since, at the time consumers were moving to low or no calorie brands. And in 1982 at Radio City in New York Diet Coke made its debut in the United States. Today, Diet Coke is now a popular beverage consumed by about fifty-nine percent of Americans every day, according to a study conducted by the University of Texas at Austin. This drink, containing fewer calories and sugar than regular Coke would

Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to assess the conditions that created Coca-Colas marketing problems, evaluate the future of healthy beverages and non-carb drink brand extensions, and provide recommendations to the management.