Coca Cola Branding Strategies

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The Coca Cola Company- Branding Strategies
Coca-Cola is one of the most recognizable brands around the globe. The history of Coca-Cola began over a century ago since 1886. Today Coca-Cola sells products in over 300 countries world-wide, and has over 3,000 different beverages. The brand is familiar to people all around the world, and is available in many different varieties. The company takes pride in the development of unique marketing strategies, which have allowed growth and access to various places throughout the world. Their extremely recognizable branding is one of Coca-Cola 's greatest strengths and the simplicity of its bottling is a part of a great marketing strategy (Spring,2002). Coca-Cola makes money primarily from selling
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It is a globalized product that gives the pleasure of refreshment during a break. Applying the SWOT analysis in Coke, among strengths that they have is being the world’s leading brand. Besides having strong brand recognition, they also have a leading brand value and a strong brand portfolio. The company owns four of the top five soft drink brands in the world which are Coca-Cola, Diet Coke, Sprite and Fanta. Strong brands allow the company to introduce brand extensions such as vanilla coke, cherry coke and coke with lemon. Over the years, the company has made large investments in brand promotions. Next strength is that they have a large scale of operations. Coca-Cola is the largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world. The company currently sells its products in more than 200 countries. The company’s operations are supported by revenues from South East Asia, and strong infrastructure across the world. Among weaknesses they have is a negative publicity where The Coca-Cola Company has been involved in a number of controversies and lawsuits related to its relationship with human rights violations and other perceived unethical practices. The company produces products that are not considered “healthy”, the large portion of their beverages are high in sugar content, and as the world’s waistline keeps growing, people are going to
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