Essay on Coca Cola CSR

872 Words4 Pages
CSR Case Studies: Coca-Cola 1. Why did Coca-Cola Vietnam chose to work on water projects? Coca Cola is a beverage company, a major consumer of water resources, it uses 2.43 liters of water to produce just 1 liter of beverage which makes it prone to criticism and consumer boycotts so to protects its brand image and defend its vision statement, which said be a responsible citizen, and run its business smoothly it decided to start water program to maintain its operations in Vietnam and build a CSR reputation. 2. What is the risk to Coca-Cola’s reputation in using too much water and producing waste water? As Coca Cola uses too much water, it uses 2.43 liters of water to produce just 1 liter of beverage, and produces…show more content…
In addition, Duyen Thai People’s Committee and local Government health officials are other key stake holders. However, Coca-Cola in Vietnam lacks an employee volunteer component a key stakeholder which should be involve in Vietnam community projects which is the major part of strategy in the other part of the world. 5. What risk is there to Coca-Cola in using its NGO partners as a key means to reach out to local communities? The NGOs running the program on behalf of Coca-Cola do most of the interaction with the local communities and it utilized its NGOs to learn about their specific needs and target assistance where it was most needed. It does not reach out the local communities it-self and primarily focused on the outputs of the programming, such as the number of communities students served and it measures whether the NGO partner meets the timeline, budget targets and amount spent per beneficiary reached. The risk is there that Coca Cola might not be having the true information as it is using NGOs as middle man. The true needs might be ignored and not properly addressed by the NGOs. 6. What can Coca-Cola do to improve its community programming? Coca has developed a comprehensive CSR community programming which covers education, health care and the environment projects. However, in Vietnam a key stakeholder, employee volunteer component, is missing which is important for the improvement of community programming. Further, Coca Cola is
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