Written Assignment Unit 3
Given that Coca-Cola is one the best recognized brands in the world and a pioneer when it comes to globalization as it is pointed on the case, “Globalization and The Coca-Cola Company,” we see that Coca-Cola has one of the strongest global presences in the global market. According to the Saylor Foundation, “with its push for an increased global market share, Coca-Cola now operates in over 200 countries with over 84,000 suppliers.” Coca-Cola has made of itself the biggest producer of non-alcoholic beverages, but this global presence has not been easy for Coca-Cola the company. It has faced many challenges from the beginning since it started doing business in 1892. (The Saylor Foundation, N.D.)
The case point mentions that Coca-Cola has been trying enter new markets from its beginnings in countries such as Panama and Cuba as mentioned on case point, “Globalization and The Coca-Cola Company.” According to the case point, there is a constant change in the economy and the many markets that are present. Some of these challenges are globalization, increase in demand for healthier alternatives, regional preferences, cultural changes, changes in local governmental policies, and political turmoil. Specifically, greater personalization and customization has been a case in the economy as it begins to trend and enter into new market territory.
On this specific case point, we learned that one of the keys for success at Coca-Cola has been the capacity for adaptation, marketing strategies, and implementation of new technologies. Coca-Cola has benefited from technological improvement such as those in the transportation field making its product present in markets that were not accessible as before. It is clear that the company has a clear global presence and it has a big share of the market for “soft” drinks thanks to its particular marketing strategies and advertisement.
In this age of internet connections, social networking sites, personalized and direct-marketing companies such as Coca-Cola must strive to stay current. It must attempt to innovate and not only keep its share of market but grow with the ever
products to suit customer’s needs, Coca-Cola was able to make a positive step forward in their
Coca Cola was focused on the globalization of its brand. Coca Cola has the widest variety in the beverage industry comprising of around 3300 products and it exists in almost 200 countries. Coca Cola has a global brand value and loyalty as compared to
Coca-Cola and PepsiCo compete at length with each other among an extensive list of other brands. A key concern for both of these companies in 2011 was their capability to market, produce, and distribute across national boundaries of a single nation. This concern has decreased as both companies were able to push though their limitations and were able to establish manufacturing plants in countries across the globe. (Coca Cola Company, 2011)
To survive in the global competitive market, most companies keep inventing new products that enable them to remain relevant. Firms compete to create unique products or services that satisfy customer demands through differentiation. Companies can improve on existing products to make them more effective and attractive. Coca Cola founded its company in 1886, with its original recipe; however, due to consumers wants they also created diet, caffeine-free, and special flavored drinks. They created a unique line to enhance their original drink to attract more consumers. In the end, it proves to serve them well to have a wide variety of drinks because in 2016, Coca-Cola’s market cap was $192.80
In 1886, the Coca Cola Company was developed but it wasn 't until 1898 that the fierce competitor Pepsi-Cola entered into the market. These 2 companies are the two major players that dominate the consumer beverage (soft-drink) industry. Coke and Pepsi have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million dollars annually. With the growth of these two companies, PepsiCo has developed and acquired additional products outside the scope of just the consumer beverage industry, these products have helped the company to increase their exposure and position in the global market. This has not been the case for the Coca Cola Company; they
The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market. It seems only practical that the company should pursue this agenda until conquered then focus the effort on expanding into different product lines. This logical
Coca-Cola was discovered in 1886, and is known as the world’s largest beverage company. This company understands the nature of competitive important resources that allows
The Coca Cola company is perceived to be the most famous trademark on the globe, and it is equally so. The company claims more than 400 brands that appeal to a wide range of individuals throughout the world. They are in a position to fulfill needs of every one of their buyers making their experience with their beverages a better one. The entity’s drinks entice a lot of people across all races, age, and gender. Coca Cola is outstanding for its overall popularity as its items are sold in over four hundred countries in the world, while major contenders like Pepsi are just available in very few countries. Such a competitive advantage has placed
Conglomerate Coca-Cola is a company that prides itself on being the world’s largest beverage company, and one who embodies the cross borders concept of international business by being recognised by no less than 94% of the world’s population is an undoubted success story. However, the company is not immune to the various political, economic, social and technological factors (PEST) that can affect their international operations and, in turn, the future development of the firm.
Few name brands are as familiar, have generated as much loyalty and have penetrated as many far reaches of the globe as has Coca-Cola. The name, logo, image and product line all have achieved a level of universal appeal and commercial dominance unmatched in its industry. However, no firm is above the demand to remain creative, dynamic and forward-thinking. While Coca-Cola's 'classic' formula remains the single most preferred soft-drink in the world, the soft-drink industry is an incredibly competitive one. For Coke, this denotes a need to balance its classic image with that of an industry innovator. Maintaining this balance is not always easy, especially in light of the market imperatives created by its closest competitor, Pepsi Cola. This difficulty was perhaps best demonstrated during the rollout and product launch in 1992 of Coca-Cola's Tab Clear.
In this time where the world is quickly changing, Coca-Cola should consider shifting with consumers by personalizing and customizing products to healthy ones. They should become more global and focus on systematic problem solving to help solve this problem. So that, in the instance actions is taken against high level sugary or caloric drinks, they would not be affected and the beginning product, the foundation of the company’s name would not be
Coca Cola’s international achievement can be attributed to numerous of things, but in order to think globally one must first think locally. This is the main message that Coca Cola Company place huge emphasis on whenever they are entering a country. (Miller) Coca Cola has formatted its approach strategically using a tactical method, this is done to provide the appropriate marketing activities and beverage to its customers. As part of Coca Cola vision to taste the same around the world, they have chosen to standardize its product and manufacturing process. In Trinidad and Tobago the local name for Coca Cola is “Coke”. From the perspective of consumers the key conceptual categories are not the flavours and colas that marketer hold in high regard, but what we refer to locally as the ‘black’ sweet drink. (Miller) Trinbagonian’s are particularly fond of sugar and sweet products this is linked to the days of the sugar cane field. Coke came into Trinidad in 1939, while under the British Government. (Miller)
Coca-Cola is world famed company. Coca-Cola 's goal is to supply magic on every occasion somebody drinks one amongst its over five hundred brands. Coca-Cola is committed to capture native markets, completely different cultures and backgrounds across the world. Cola was developed in 1886 by Dr. John S. Pemberton, World Health Organization was a pill roller in big apple once he mixed seasoned sweetener with seltzer. The Coca-Cola Company (Coca-Cola) is that the world’s leading beverage maker. Coca-Cola is additionally the foremost valuable complete within the world. Coca-Cola may be a globally recognized productive company. The aim of this case study is to assess current challenges and success supported international strategic live used since the 2008-2009 international monetary crises.
Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to assess the conditions that created Coca-Colas marketing problems, evaluate the future of healthy beverages and non-carb drink brand extensions, and provide recommendations to the management.
Selling products worldwide as a Corporation is strenuous to even imagine, yet alone to actually undertake. Not only do the foreign countries differ in terms of political and economic policies, their civilization and customs have to be considered. Coca-Cola keeps their customers pleased around the world by offering distinct flavors and drinks depending on geographic location. For instance, only in the Philippines do they sell “Jaz Cola” due to its unique flavor. The overall sugar content is also different around the world. A can of Cola gets ten teaspoons of sugar in Canada and only eight in Thailand (Pickles & Poulter, 2017). Those two teaspoons do not differ to a great extent in number, but in means of daily intake, they make quite a difference. In Mexico, Coca-Cola is used with cane sugar instead of high-fructose corn syrup. The corporation promotes several beverages that are distinct to Africa, Asia, Europe, and Latin America. In fact, 79% of all beverages are enjoyed outside of the MNC’s home country. (Coca-Cola Company, 2017). As a global leader in beverages, it would be unfeasible for Coca-Cola not to tailor some of their products to certain regions considering the colossal amount of culture differences.