Coca Cola Case Study

Coca-Cola Company history originated in 1886 when the “curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains” (Coca Cola History, 2013, para. 1). He generated flavored syrup, took it to his

Coca-Cola was created in 1886 by John Pemberton, a pharmacist in Atlanta, Georgia, United States of America. Coca-Cola is the world’s largest soft drink maker. It sells more than 3,500 products worldwide. Coca Cola offers markets more than 500 non-alcoholic beverage brands and also world class quality, starting from Coca Cola soft drinks, juices, teas, water and energy drinks. Coca-Cola owned a huge popularity across the world. The company ranked the third Interbrand’s 2014, the most valuable brands list in the world. Coca-Cola has its own efficiency in marketing strategies, innovation, and extensive global reach that makes reputation of the company rise in globalization.

The story of Coca-Cola dates to the late 1800’s where an Atlanta pharmacist, Dr. John S. Permberton, created a soft drink that would later develop into the “Coke” that is now a staple within many American households. Coca-Cola quickly found themselves bottling for mass production in 1899, which was something revolutionary for the time. No other soft drink was being mass-produced in bottles like Coke was attempting to do. This was due in large part to three businessmen out of Chattanooga who had purchased bottling rights, and had the mindset of taking the soft drink in a direction no other soft drink gone before. The famous Coca-Cola label and logo were not produced until 1916, but the label has never seen a change since.

The first company that conducted its operation in the soft drink industry was Coca-Cola. They brought a new revolution in the history of the world. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Coca-Cola invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The name 'Coca-Cola ' was suggested by Dr. Pemberton 's bookkeeper, Frank Robinson. He kept the name Coca-Cola in the flowing script that is famous today. Coca-Cola was first sold at a soda fountain by mixing Coca-Cola syrup with carbonated soda in Jacob 's Pharmacy in Atlanta by Willis Venable. During the first year, sales of Coca-Cola averaged nine drinks a day, adding up to total

Coca-Cola was invented by John Pemberton the Coca-Cola Company began in 1886. With more than 1.9 billion consumers a day, in more than 200 countries, Coca-Cola is dedicated to being the world’s largest beverage company by maintaining and gaining customers. Customer preference is a core value to coke. Coke has dedicated itself to meet the thirst needs of every customer. They engage with their customers at home, restaurants, sporting events. Almost everywhere customers go, they can find a coke product. They build their top line growth and capital efficiency through investment in FIFA World Cup, “Open Happiness” global campaign, and have many worldwide partners, increasing their business nearly 5% every year by creating a diverse customer base.

The history of Coca Cola began in 1886 and it was founded by Atlanta pharmacist, Dr. John S. Pemberton the curiosity led him to create a distinctive tasting soft drink that could be sold at soda fountains. The first servings of Coca – Cola were sold for 5 cents for a glass. During the first year, sales were a meek nine portions per day in Atlanta. Today, daily servings of Coca Cola beverages are estimated at 1.9 billion globally. In 1886 he sold to Atlanta businessman, Asa G. Candler. Under the leadership of Mr. Candler’s the distribution of Coca – Cola expanded to soda fountains. In 1894, overwhelmed by the growing demand for Coca Cola and the desire to make the drink movable, Joseph Biedenharn fixed bottling machinery in the rear of his

Dr. John Pemberton is the individual behind the Coca Cola firm, and he incepted in it in 1886. Pemberton was a pharmacist from Atlanta, Georgia in the USA. Due to curiousity, Pemberton happened to stir a liquid that was caramel-colored, and then he made a solution of it with carbonated water. A sample of people tasted it and agreed it was special and Jacob’s Pharmacy put it on the shop shelves for a cost of five cents for a glass (Dhar et al., 2005). The first year saw a sale of only nine glasses every day. Over a hundreds of years have passed and by now, the firm has produced syrup exceeding ten billion gallons with over 1.8 billion servings per day in the entire globe. Pemberton died in 1886, meaning he did not live to see the success of a drink he had made. Thereafter, an Atlanta-based entrepreneur, Asa Griggs Candler, secured the business, buying the entire rights of Coca Cola by 1891 for about $2300, thus making him the first president and leader who brought a mission and mission that built the Coca-Cola brand (Slater, 2001). The Coca Cola Company together with its subsidiaries only produces the syrup, which is distributed to all bottlers in the world within that franchise. These bottlers hold exclusive rights to their territories, and they produce the final products in bottles and cans right from the syrup when combined with water and sweeteners. Distribution is done from these bottlers to retailers, hotels, and vending machines.

The beverage organization Coca Cola has established programs to create and support employee engagement throughout their organization. For Coca Cola to promote engagement, they relie on their local leaders to promote and support the work groups. For these leaders, extensive training has been established to improve areas of leadership that can inspire and create a positive work environment. These areas are also seen as areas of engagement that can impact of business results and is the important to employee empowerment. According to Xu and Helena, a impactful and direct correlation between the levels of engagement and leadership style is where the leadership is caring and nurturing to create a work environment that can be conducive in order to increase the levels of engagement (2011). The leadership training also works on leaders practicing behaviors that are directly related to engagement as part of the leader’s daily routines.

The company were allowed to sell their products after reducing amount of pesticides to the defined standards. But they lost the credibility. People refused to pay INR 10 for a bottle of coke and stocks were lying idle in the market. Bargaining power of consumer increased a lot and profits started declining. Thanda matlab Coca Cola was gone and it was no a toilet

Coca-Cola had kept it’s recipe a trade secret for over 100 years. It has been kept in bank vaults with very stringent protocols as to who may have access to the written recipe. The people that Coca-Cola allow to have the knowledge of the recipe have signed non-disclosure statements. They can make the syrup but are not able to share the recipe. In 1925 the recipe went into the bank vault of Trust Company of Georgia. The bank may have changed names over the years but it still protected Coca-Cola’s recipe until 2011, when Coca-Cola moved the recipe to the vault they built to house the recipe.

This is where Frank Robinson came in. He registered Coca-Cola's formula with the patent office, and he designed the logo. He also wrote the slogan, "The Pause That Refreshes." Coke did not do so well in marketing in its first year. And what is worse, John Pemberton died in August 1888, which means he never saw the commercial success he had been seeking. After his death, a man named Asa Griggs Candler saved the business. In 1891, he became the sole owner of Coca-Cola. It was when Candler took over that one of the most innovative marketing techniques was invented. He started passing out coupons for a free Coke. The goal was for people to try the drink, like it, and buy it later on. Candler also decided to spread the word of Coca-Cola by posting logos on calendars, posters, notebooks and bookmarks to reach to a wider range of customers. It was one step in making Coca-Cola a national brand. A controversial move on the part of Candler was to sell Coca-Cola syrup as a patent medicine, claiming it would get rid of fatigue and headaches. The tax was on all medicines, so Coca-Cola wanted to be sold only as a beverage. After a court battle, Coca-Cola was no longer sold as a

On August 5, 2003, The Centre for Science and the environment (CSE) issued a maligning news report against Coca-Cola, the leading manufacturer, marketer and distributor of non-alcoholic beverages. The report stated that 12 major cold drink brands sold in and around Delhi contained ‘deadly pesticide residues.’ Other allegations against the company were water shortages due to Coca-Cola’s extraction of water from the ground water table, discharging of harmful pollutants into the fields and rivers, including the Ganges and selling of toxic wastes as fertilizers which further polluted the soil and water table. Also water in the community has been deemed to be unfit for consumption due to such pollution.

The Coca-Cola Company and their history, all started downtown Atlanta, Georgia in 1886, by pharmacist, Dr. John S. Pemberton (Journey Staff). Dr. John S. Pemberton got

Aside from the FDA’s requirements, other political factors that are being set in accordance with the jurisdictions of countries include income tax, import and export regulations and the uncertainty of political crisis. Political crisis can be in form of protest, which might affect the demand of products, as well as political violence that makes it hard for the products to penetrating in political crisis zones, to mention a few. Changes in government regulations such as nutritional labeling that are now required, and fluctuating foreign currency rates, and fluctuating prices of materials needed to manufacture the product in other countries are factors that can result in a loss of revenue (Item 1A. Risk Factors, 2014, p. 13).

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.