History Of Coca Cola

The first company that conducted its operation in the soft drink industry was Coca-Cola. They brought a new revolution in the history of the world. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Coca-Cola invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The name 'Coca-Cola ' was suggested by Dr. Pemberton 's bookkeeper, Frank Robinson. He kept the name Coca-Cola in the flowing script that is famous today. Coca-Cola was first sold at a soda fountain by mixing Coca-Cola syrup with carbonated soda in Jacob 's Pharmacy in Atlanta by Willis Venable. During the first year, sales of Coca-Cola averaged nine drinks a day, adding up to total

Coca Cola is bestselling soft drink in the world. It has introduces various product like sports drink, water, juices, sparkling beverages and energy drinks. It has gone through several innovations from products to packaging. In May 1886 Coca Cola was invented by Dr. John Pemberton, a pharmacist from Atlanta, Georgia, registered trademark in US as Coke since 1944. Company sells its product at gas station, supermarket, vending machines and at most fast food restaurants like Mc Donald and Subway. Its widely availability has made its customer’s first choice leading to brand loyalty.

In “The World’s Top 100 Food and Beverage Companies of 2015”, The Coca-Cola Company is the 5th largest beverage company which serve consumers with 3,800 beverage brands over 200 countries each day. The company is best known for its flagship product Coca-Cola which is invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand were bought in 1889 by Asa Griggs Candler, who founded The Coca-Cola Company in January 29, 1892. As of 2015, the chairman and CEO of

In the year 2001, the international labor rights funds as well the steelworkers union took coca cola to federal court. The two unions also sued two others bottlers Pan-American Beverages, Inc. as well as Bebidas Alimentos. The charges were against the torture and murder of Sinaltrainal leaders who were the representatives of workers in the bottler 's company. Accompanied in the lawsuit were also survivors of the alleged murders and who had been hired. The survivors claimed that contracted security forces top carry out the tactical killings of the bottler’s leaders.

In this Coca Cola case study analysis I will answer five major questions which are to identify the most important facts surrounding the case, key issues, specify alternatives courses of action, evaluate each course, and recommend the best course of action.

Coca-Cola is an international household brand. Created in 1886, pharmacist and inventor Don S. Pemberton’s now popular beverage made its first debut at Jacob’s Pharmacy in Atlanta, GA. The syrup concoction, which gained its name from Pemberton’s bookkeeper, was mixed with carbonated water and served as a fountain drink. Dr. Pemberton did not conceive the potential of his new invention, because of this he sold shares of the business to various partners Journey Staff, 2017). However, one investor, Asa Candler, a future mayor of Atlanta, savvy business man, and the first president of the Coca-Cola Company, did see the potential and worked diligently to acquire all the rights and control of the business. Eventually Mr. Candler achieved his goal, and in 1893 the Coca-Cola Company was incorporated as a Georgia corporation. By 1895 the meager beginnings of selling nine drinks a day had transformed into a successful brand which was sold in every state and territory in the U.S. (Journey Staff, 2017).

Coca Cola was invented by pharmacist John Stith Pemberton in 1886. The formula and brand were bought in 1889 by Asa Candler. He later incorporated the Coca Cola Company in 1892. In 1916, the company began manufacturing its famous bottle, which remains the signature shape of Coca Cola today. In 1928, Robert Woodruff, the company 's president at that time, led the expansion of Coca Cola overseas when he introduced Coca Cola to the Olympic Games. Since then, Coca Cola has grown to be the world 's most recognized brand, with more than 1.4 billion servings sold each day. Coca Cola is currently ranked 63 on the Fortune 500 list for 2015.

Coca-Cola is a carbonated soft drink. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by business man Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

For the purposes of this research I have chosen the Coca-Cola Company Inc as my case study. I have gone through the website and analyzed it in line with its mission statement and the following are my findings:

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.

As one of the largest beverage companies in the world, Coca-Cola aim to make environmental efforts on sustainable water use, recycle packaging and climate protection. Water is the primary resource that human beings rely on to survive, as well as the main ingredient of Coca-Cola’s products. In order to make sustainable use of water and provide high-quality products, Coca-Cola devotes on water stewardship. There are some key areas in their water stewardship journey: reducing the water use in agricultural cultivation, recycling wastewater from water use in operations, and watershed restoration programs to replenish the water supply (Walsh & Dowding, 2012).

The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified

Coca-Cola was invented by John Pemberton the Coca-Cola Company began in 1886. With more than 1.9 billion consumers a day, in more than 200 countries, Coca-Cola is dedicated to being the world’s largest beverage company by maintaining and gaining customers. Customer preference is a core value to coke. Coke has dedicated itself to meet the thirst needs of every customer. They engage with their customers at home, restaurants, sporting events. Almost everywhere customers go, they can find a coke product. They build their top line growth and capital efficiency through investment in FIFA World Cup, “Open Happiness” global campaign, and have many worldwide partners, increasing their business nearly 5% every year by creating a diverse customer base.

The drink that is now known as Coca-Cola was invented in 1886 by a pharmacist in Atlanta. Dr. John S. Pemberton created a syrup that could be combined with carbonated water and sold at soda fountains. The unique taste was a hit with all those who tried it and soon after its creation, the drink was trademarked and named with the help of Pemberton’s partner Frank M. Robinson (Cantwell, n.d.). Initially, a single serving was a mere five cents and only an average of nine glasses were sold each day in Atlanta. From there the drink took off and today an immense 1.9 billion servings of Coca-Cola are sold worldwide each day (Coca-Cola history, n.d.).

and healthy life styles in the past years has forced soda producers to search for alternatives, this