Coca Cola Case Study

1. In the case of Coca-Cola’s Water Neutrality Initiative, Coca-Cola is facing the public issue of using too much water that depriving local villagers’ supply of water for drinking and irrigation. In addition, India charges the company for its products containing dangerous unacceptable pesticide residues level. Because all aspects of the production are dependent on this resource. From the company’s perspective, water is the key component of profitability. Other stakeholders were also concerned this issue, such as residents of the surrounding area and organizations. For example, the World Wildlife Foundation and other environmental groups had a different point of view;

Coca Cola is a beverage company, a major consumer of water resources, it uses 2.43 liters of water to produce just 1 liter of beverage which makes it prone to criticism and consumer boycotts so to protects its brand image and defend its vision statement, which said be a responsible citizen, and run its business smoothly it decided to start water program to maintain its operations in Vietnam and build a CSR reputation.

The sustainability also works in alliance with the companies mission of refreshing the world, creating moments of happiness, creating value and making a difference. The leadership of the company is focused on the so called ‘Three Ws’: women, water and well being. The company is striving to work together with their partners, government agencies, universities and others. The company is trying to enable empowerment of 5 million women by 2020. Also they are working in the direction of balancing the water they use on beverages by 2020, by returning to communities and nature the amount of water equal to the amount used on producing the beverages. And they have already made a difference returning 68% of the water in 2013. As for well-being they want the customers to be informed and choose their preferred drink, by providing a greater variety of reduced or no calorie beverages. They also try supporting physical activity programs in each of the markets they operate. The sustainability framework of the Coca-Cola Company is what they call ‘Me, We, World’. Me stands for increasing personal well being like, offering low or no calorie drinks, providing transparent nutrition information and supporting physical activity. We stands for building stronger communities like, empowering women, comply with norms and standards and charity contribution. And finally World stands for protecting the environment like, water, climate protection, packaging and sustainable

The Coca-Cola Company (TCCC) is a large, global beverage company that was faced with an issue regarding its use of water in the communities in which they operated and the impact on the quality, availability, and access to

Coca-Cola Enterprises bottles 30 million bottles of Coke every day and delivers to 7 European countries. The company aims to serve the needs of the customer and they decided to improve this service through Salesforce. Coca-Cola Enterprises connects their customers to the business from the various countries they provide to. Some of the products the company uses are the Sales Cloud, the Service Cloud, App Cloud and Chatter.

Coca-Cola is a carbonated soft drink. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by business man Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

The Coca Cola Company was introduced in 1886 by John Stith Pemberton in Columbus, Georgia. It is an American Multinational Beverage Corporation and manufacturer, retailer and marketer of non-alcoholic beverage drinks and syrups. The Coca Cola head -quarters is based in Atlanta Georgia. The company’s main product is recognized worldwide as Coca Cola. Its formula and brand was purchased in 1889 by Asa Griggs Candler who had incorporated The Coca-Cola Company in 1892. History proves that Coca-Cola have had many acquisitions in order for them to branch out and become market leaders in different areas throughout the world buying up the local popular beverage and replacing them with their own product thus creating a new profit in a new area. (Cola, 2014)

During 1985 the Coca-Cola Company instituted a transformation of their flagship brand, thereby altering a formula principally contributing to a remarkable success story approximately one hundred years in the making. Conspicuous erosion of market share to rival Pepsi gravely concerned company executives on account of potential backlashes associated with exclusivity agreements coming out of the restaurant and vending industries. Now those contracts hung in the balance and were becoming particularly ominous. Moreover, losing out to their rival might mean imperiling en masse renewals of agreements going forward. A change in Coke's recipe would inevitably jettison an indomitable formula remaining unchanged for a century and had spawned a global enterprise. Could this create additional concerns for Coca-Cola Company's marketing and sales executives? In other respects and considering Coke the preeminent brand on the planet, could management have overlooked valuable intangible assets such as brand loyalty and goodwill cultivated over the decades? Be that as it may, development of a contemporary formula demonstrating an empirical preference over both present-day Coke and Pepsi began in earnest.

The usage of more familiar, classic flavours and ingredients and use of less familiar, exotic flavours and ingredients are going to be key factors.

(Essentials, 193)  Coca-Cola needs to look at their role in addressing global challenges, in this case the purification and replenishment of the ground water in India.  The Coca-Cola Company can use their influence to play a part in solving their issues and rebuild their relationship with the people of India.

Coca-Cola also treats discharged water from factories. The water treatment exceeds standards enforced by regulators due to strict water treatment policies by Coca-Cola. This has improved safety measures in factories and helped eliminate waterborne diseases such as Cholera. 99% of Coca-Cola’s plants comply with the water treatment standards. Coca-Cola has a goal that ensures all the water it discharges will be able to support marine life. Coca-Cola Africa Foundation has collaborated with Water Health International to fund water treatment and distribution centres in Ghana. Safe drinking water is provided to school children by extensive purification to show mutual benefits between Coca-Cola and the community.

“Bringing refreshment to a thirsty world is a unique OPPORTUNITY for our Company… and for all of our Coca-Cola associates… to create shareholder value. Ours is the only production and distribution system capable of realizing that opportunity on a global scale. And we are committed to realizing.

There are specific programs run by the Coca cola Hellenic in collaboration with the community to reduce negative environmental impact. This made the company to receive favorable ratings in 2011 in the Dow Jones Sustainability Indexes that placed them among the 10% of

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.

Coca-Cola is the largest blast distributor on the earth. Many people in the society we are living today are ignorant of the works of the company to the society and they only pay attention to the negative impacts of the company. The firm has experienced punitive disapproval in the most recent duo of months in which its experts are dealt with Guatemala. The important fountain of all the brutality is the specialist amalgamation. In 2001 it was prosecuted by merger workers in "Colombia" for coarseness against unionized authorities. In a statement at Coke 's yearly meeting of stakeholders in 2005, the association demanded, their group and our packaging accomplices have been blamed for collusion in the murder of uniting persons and