Coca Cola Case Study

Diversity is a wonderful asset to an organization and brings with it many benefits. Employees bring in their own personal experiences and knowledge to the team (Burns & Kerby, 2012). Having diverse teams allows for the possibility to fix a problem or perfect a process by using different employee’s experiences and past knowledge to find solutions. A diverse workforce can drive economic growth and capture a greater share of the consumer market (Burns & Kerby, 2012). With diversity as a core value, the recruitment pool is widened to find the most qualified candidate and reduces employee turnover as a result. An organization can be highly competitive with a diversity initiative by adapting to a changing environment (Burns & Kerby, 2012).

The purpose of this paper is designed to introduce, educate, and promote diversity within your company. Your company will be shown the merits of diversity and how diversity within your organization can be a benefit. This paper will be broken down into three main areas: Benefits of Diversity, Challenges of Diversity, and Recommendations for an effective diversity within your organization..

As diversity and inclusion gain more attention in the society, more research has been done on their impact to organizations. Not too long ago, organizations implemented diversity management initiatives, such as affirmative action and equal employment legislations, just to fulfill their legal requirements (Jayne and Dipboye, 2004). However, diversity and inclusion have since then become a business imperative.

Organizations who make a commitment to diversity can see a significant impact on business in many ways. Diversity “requires a significant commitment for change to occur” (Delong, 2007, p.9). It is extremely important that leaders understand the commitment and embrace it in order for a positive impact to occur. Employers with diverse cultures and leaders can build positive and successful relationships with customers, suppliers and vendors. They can better attract and retain top talent. All of these equal more financial gain for the company.

The basic concept for diversity is rapidly developing. It is no longer just about creating heterogeneous workforces, but now it is also about using that workforce to create the innovative products, services and business practices that can give a company a competitive advantage in the market. And on a global scale, as companies compete, diversity and inclusion have to frequently shift, as different markets and different cultures have varied definitions of what diversity means.

Managing diversity within a company is an important task that can have a major effect on a business. Diversity is measured in different aspects such as supplier diversity, affinity group diversity, employee diversity and technology diversity. The most common area of weakness in diversity with companies is employee diversity. This area of weakness has been a steady controversy for many large and small companies. Not every company struggles with diversity issues, in fact some companies exceed in being a diverse business. Not only does diversity factors like innovation, enhanced creativity, and cost savings benefit a company but it also puts them in favor with the public eye. Past controversies have shown that diversity can play a key factor in

“Diversity management is the key to growth in today’s fiercely competitive global marketplace”1. Diversity is to have a different people in the same organization and thin with the same group. We are not the same all of people have different ideas, culture and gender. Because now the word be closer like a small village and we should know how to deal with all of people with their own ideas, culture and things. In addition, each people have a specific ability in a specific experience, education and knowledge. So it is hard to get all of that talent from same country, area or zone. So the diversity will help the company to become better from the different talent and ability from each country, because the organization

When organizations actively evaluate their handling of workplace diversity issues, develop and implement diversity plans, several benefits are reported. For example, increased adaptability, variety of viewpoints, and a diverse collection of skills and experiences that allows a company to provide service to customers on a global basis. For this reason, organizations need diversity to become more proactive and welcomed within an organization and its employees.

The general line of reasoning is that if we learn to incorporate each other’s diverse traits and characteristics in the workplace, we can then use these differences to foster an innovative environment, which will give the company a competitive advantage over the competitors that do not accept workforce diversity. According to the Allied Academies International Conference, “Diversity is rapidly becoming a common practice among companies due to the increasing number of minorities entering the job market today. As these groups become more prevalent throughout companies, upper-level employees are facing numerous challenges when determining what changes must take place to create a positive working environment for everyone. Management is responsible for the development and implementation of effective policies directly relating to diversity to ensure the acceptance of minorities into the workplace and to aid in minorities’ success through equal opportunities and treatment.” (Marcia L. James, 2001, Academy for Studies in International Business Proceedings)

Diversity Awareness should be important to all business organizations and business owners. Diversity in the workforce is extremely important because each individual is bringing a different perspective to the table and allowing an increase in productivity. Diversity in business is needed to have long term success and growth. In the 21st century, time has been changing and leaders/ owners need diversity to encourage new ideas and the continuity of their work. In certain company’s the idea of diversity can serve as the foundation of trust and respect between employee and employer. If the employee feels secure at his place of work, he is willing to further their career within the company. Diversity Awareness can be important outside of the organization

Our company understands that increasing diversity fosters innovation and creativity. It is our mission to attract

Future trends for a diverse society will become more evident. As a result, the workforce and to a greater extent, the marketplace must increase diversity. Globalization of corporations begat a global economy increasing the marketplace, and enlarging a diverse workforce. The reality is diversity will become less of a social issue and more of a business concern linked to competitive strategies. Upper management will become more involved in diversity issues because diverse workforce needs to be better utilized in order to remain competitive. Diversity training will be integrated into other types of training. Corporations will continue to explore demographic changes in our society and link them more closely to global changes.

Traditionally, companies have been relying on managing diversity and inclusion through the focus on targeted recruitment, education and

An organisation that promotes diversity shows their employees that they don’t have to worry about their ethnicity or cultural background in order for them to progress in that company. Only relevant things like competency and the knowledge of the work matter the most. (Bryan, 1999)

The success of the organization and its competitive advantage depend on upon its ability to increase the number of diverse employees, and to realize the benefits of it. Furthermore, the diverse workforce has become an increasingly important part of the American workforce. People with different backgrounds, knowledge, experience, and skills will bring new ideas which will benefit the entire team. A diverse workforce brings with it a lot of different benefits, as well as the potential disadvantages for corporate managers to manage. Organizations recognize the need and importance of diversity in the workforce. Diversity influences every area of the organization by potentially resulting in increased creativity, higher productivity, new attitudes, new language skills, global expanding, new processes, and new solutions to difficult problems. The businesses that do not see the importance of diversity might find themselves unable to attract and retain customers, employees, and business partners. Several advantages will be covered following by disadvantages in the diverse workforce.