Coca Cola Case Study

Coca-Cola Company is the world’s largest beverage company, refreshing consumers with than 500 sparkling and still brands. The company and its bottling partners are dedicated and focused on five key areas. There are profit, people, portfolio, partners and planet. Coca-Cola has the scale but lacks the agility to adapt.

Water is becoming scarcer around the world and increases both in cost and criticism for Coca Cola over the large amounts of water used in production.

Coca Cola is a beverage company, a major consumer of water resources, it uses 2.43 liters of water to produce just 1 liter of beverage which makes it prone to criticism and consumer boycotts so to protects its brand image and defend its vision statement, which said be a responsible citizen, and run its business smoothly it decided to start water program to maintain its operations in Vietnam and build a CSR reputation.

Proactive companies do not wait for something to happen, they actively manage issues as they arise and the process is issue management (Lawrence & Weber, 2011, p. 31). In Coca-Cola case there are 3 stages of process identify. The stage of generate option in the issue management process is identified when the company took on a comprehensive study, surveying its global operations to assess its water management practices and impacts, as well as reaches out to stakeholders like World Wildlife Fund, the Nature Conservancy…and numerous academic experts to seek their advice (Lawrence & Weber, 2011, p. 31). In the take action stage, TCCC builds a set of Web-based tools that allow its bottlers to benchmark and learn the best practices from their peers. Furthermore, in the evaluate results stage, Coca-Cola announces a goal of water neutrality, which will accomplish in reduce, recycle and replenish (Lawrence & Weber, 2011, p. 44). The company would operate more efficiently to reduce its own use of water. It also only discharge clean water that can support aquatic life and in the area where local authorities unable to handle the wastewater, Coca-Cola would handle the wastewater. For replenish the balance of water TCCC used, the company funds $20 million to the environmental group to support river conservation, rainwater collection and efficient irrigation (p.

On May 8, 1886, Dr. John S Pemberton, a pharmacist in Atlanta, Georgia, USA mixed the syrup that became ‘Coca-Cola'. His friend and bookkeeper, Frank M. Robinson, thinking that the two C's would ‘look well in advertising', suggested the name ‘Coca-Cola'. He wrote the words in his now familiar Spenserian script, and the world's most recognized trademark was born.

The Uniform Commercial Code defines a contract as “the total legal obligation which results from the parties’ agreement as affected by the Uniform Commercial code or any other applicable rules of law” (Liuzzo, 2016, p.106). The purpose a contract is to create an oral or written agreement between two parties. In the mid 1990’s PepsiCo. ran a promotional campaign “Pepsi Stuff,”(nonfps, 2007). The campaign attempts to engage and reward the consumer who bought PepsiCo products. Consumers would earn Pepsi points for any Pepsi products they bought. When a person earns a certain quantities of points he or she receives certain prizes. One commercial advertises a Harrier Jet in exchange for 7,000,0000 points (Haoues, 2015). In

In order to build a strong brand, each business has to figure out how the customers think and feel about its products. Brand resonance, as an approach focusing on the various stages of consumer brand relationship, is a useful tool to achieve that target. In a specific case of Coca-Cola, the company enjoys its high brand awareness among its competitors in carbonated beverage industry. In 2015, the soft drink market was dominated by the Coca-Cola Company, which accounted for 48.6% of the market share (Statista 2016). The customers also identified the brand as ‘American values and beliefs’ thanks to its strong historical inheritance since 1886. The company itself also has spread the American traditional lifestyle across the globe by giving the message of consumerism, being carefree and family values.

The fundamental goal of this study lies in comprehension the association and concentrating on and understanding the promoting adequacy of Coca-Cola product.The technique utilized as a part of contemplating and comprehension the apparent perspectives of buyers towards the item was 'Testing'. The discoveries of the action have been attracted out type of diagrams and proposals have been offered there from the Coca-Cola Company is the world's biggest drink organization, biggest producer, wholesaler and advertiser of non-mixed refreshment gathers and syrups on the planet and is one of the biggest companies in the United States.

On January 24, 1986, PepsiCo revealed that they had a plan to purchase the Seven-Up Company from Phillip Morris Companies, Inc. for $380 million. A month later this huge acquisition led to the Coca-Cola company proclaiming that they intended to purchase the Dr. Pepper Company for $470 million. During this time Coca-Cola was the leader in the soft drink market and held the largest market share of thirty eight percent (38.6% in 1986 to be exact). In comparison Pepsi was the number two supplier of soft drinks in the market and respectively trailed Coca-Cola with a market share of twenty seven percent (27.4% in 1986). Both companies greatly competed on price, which ultimately led to lower prices and amplified partnership in the soft drink industry. Price discounting and effective promotion and marketing were fundamental in distinguishing products within this highly competitive market. The ability to introduce new products also proved to be imperative in gaining market share as it is in any market if you want to be successful as a major market player or competitor.

Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca

PepsiCo is widely known as one of the largest snack and beverage companies in the world. In 1965 Pepsi-Cola and Frito-Lay merged. Pepsi-Cola was a widely successful soft-drink company and Frito-Lay specialized in snack food. It was in 1898 when a pharmacist from New Bern, North Carolina, Caleb Bradham created the carbonated beverage called Pepsi-Cola. Frito-Lay was created in 1932 when a man named, Elmer Doolin from San Antonio, Texas started to manufacture corn chips; called “Fritos”. (Gamble) These two came together to establish the successful company we know today as PepsiCo, Inc. Six years after the merger took place in 1965; PepsiCo had doubled their initial annual revenues to $1 billion. This was due to an aggressive growth strategy

Claims of "positive water balance" are business and reputational risk management maneuvers. There are several logical flaws in Pepsico’s claims

New product failure or success hinges primarily on a product’s uniqueness and superiority (Bethel, 2017). Coca-Cola exemplifies a company familiar with superior and unique products. Coke. Dr. John S. Pemberton formulated a unique flavored syrup, mixed it with carbonated water and served it from a soda fountain in his pharmacy. This distinctively tasting 1886 concoction, dubbed “Coca-Cola”, became later referred to as Coke (Coca-Cola, 2017). Initially, this fountain favorite averaged sales of nine servings a day. One hundred thirty years later, daily sales average a whopping 1.9 billion servings per day world-wide (Coca-Cola, 2017).

1.) Why do companies like Pepsi need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi Face when it tried to enter India during the 1980s?

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.