Coca-Cola Case Study

1574 WordsSep 18, 20137 Pages
Coca-Cola May 17, 2013 I. Introduction Corporate Social Responsibility is the corporate initiative to assess and take responsibility for the company 's effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups. Corporate social responsibility may also be referred to as "corporate citizenship" and can involve incurring short-term costs that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental change. Companies have a lot of power in the community and in the national economy. They control a lot of assets, and may have billions in cash at…show more content…
2) Recycle: Coca-Cola is working toward ensuring 100% of its waste water is treated before returning it back to the environment. 3) Replenish: working with local stakeholders (communities, governments and NGOs) to replenish water to nature and communities. V. Company Programs To implement its Replenish vision, Coca-Cola currently has 250 water projects in more than 70 countries. Projects include watershed protection; expanding community drinking water and sanitation access; agricultural water use efficiency; and education and awareness programs. As such, Coca-Cola Vietnam began the Clean Water for Communities project in 2006. The project focuses on access to water and sanitation, and consists of the construction of wells and latrines, as well as communication events for school children and communities to learn about clean drinking water and sanitation. The project focuses on access to water and sanitation, and consists of the construction of wells and latrines, as well as communication events for school children and communities to learn about clean drinking water and sanitation. In order for a community project to be successful, companies must engage with their communities. Coca-Cola representatives’ travel to the communities they serve, but typically the NGOs running the program on behalf of Coca-Cola do most of the interaction with the communities. Coca-Cola has strong relationships with the World Wildlife

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