Coca Cola Case Study Solution

The Coca-Cola Company offers over hundreds of brands across over 200 countries worldwide. Soft drink brands include Coca-Cola, Fanta, Sprite, and Fresca. Other beverages brands include Minute Maid, Powerade, and FUZE. The Coca-Cola Company also offers three water brands: the more traditional Dasani and smartwater brands and the flavored brand, VitaminWater. The corporation offers its

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. Coca Cola was invented in May 1886 by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.

Coca Cola is bestselling soft drink in the world. It has introduces various product like sports drink, water, juices, sparkling beverages and energy drinks. It has gone through several innovations from products to packaging. In May 1886 Coca Cola was invented by Dr. John Pemberton, a pharmacist from Atlanta, Georgia, registered trademark in US as Coke since 1944. Company sells its product at gas station, supermarket, vending machines and at most fast food restaurants like Mc Donald and Subway. Its widely availability has made its customer’s first choice leading to brand loyalty.

Coca-Cola’s portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del

and healthy life styles in the past years has forced soda producers to search for alternatives, this

Stakeholder engagement and dialogue are imperative to successfully solving any issue that a company may incur in its operations or other processes. Without engagement and dialogue with stakeholders, a company may miss valuable insight into how to approach an issue and may also alienate stakeholders who are essential to the success of the business. Through stakeholder dialogue and engagement, a company can find common ground with stakeholders and implement solutions that benefit all involved (Lawrence & Weber, 2014.) Furthermore, stakeholders can also aid a company in assessing the pulse of the people within the communities that they serve and assist with finding solutions to issues (Lawrence & Weber, 2014.) The Coca-Cola Company (TCCC) had to engage its stakeholders to address the issue of its use of water in the communities in which it operated. Through this process of engagement and dialogue, TCCC was able to implement a plan that addressed the concerns of the stakeholders, world leaders, and community members while still adhering to the company's water needs.

The Coca-a-Cola company is huge and is involved in many different environmentally friendly programs. One of which is how they are giving back locally by providing clean water to less fortunate areas.

Coca Cola is sold in stores, restaurants, and vending machines in more than 200 countries. The headquarter is located in Atlanta, Georgia.

Coca-Cola Inc. is a global leader in the beverage industry. The history of the company began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. The name Coca-Cola refers to two of its original ingredients: kola nuts, a source of caffeine, and coca leaves. Later on Dr. John S. Pemberton took his created flavored syrup to his neighborhood pharmacy and mixed it with carbonated water. Those who sampled it deemed the drink “excellent”. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca Cola” as well as designing the trademarked, distinct script, still used today (Worldofcoca-cola.com). Although Coca-Cola Inc.’s headquarters are in Atlanta, Georgia, the company’s operational reach encompasses over 200 countries worldwide across six operating regions: Eurasia, Africa, Europe, Latin America, North America, and Pacific (Coca-colacompany.com). We can say that Coca-Cola is available in every country, including Cuba and North Korea (through the grey market). Today the company produces more than 300 beverage brands and over 1.08 billion drinks are consumed per day around the world.

As mentioned, Coca-Cola owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a range of still beverages (Reuters, 2016). Further, these products are available to consumers throughout the world through its network of company-owned or controlled bottling and distribution operations, as well as independent bottling partners, distributors, wholesalers and retailers (Reuters, 2016). Coincidentally, Coke markets, manufactures, and sells beverage concentrates, sometimes referred to as beverage bases, and syrups, including fountain syrups

Coca-Cola Columbia is a subsidiary branch of coca cola the USA. Coca-Cola Columbia is tasked with the duty of manufacturing and supplying the coke product all around Columbia. However, principle decisions are made from the America coca cola regarding all the production of the coke product. The Bedidas y Alimentos de Uraba was owed by Richard Kirby and family who were the sole managers of the Florida firm. This firm was also tasked with supplying the coke products in Florida. On the other hand, the Pan-American beverages whose headquarters were located in Miami were the main coke distributor as well as a producer of the products.

In order for a community project to be successful, companies must engage with their communities. Coca-Cola representatives’ travel to the communities they serve, but typically the NGOs running the program on behalf of Coca-Cola do most of the interaction with the communities. Coca-Cola has strong relationships with the World Wildlife

As one of the largest beverage companies in the world, Coca-Cola aim to make environmental efforts on sustainable water use, recycle packaging and climate protection. Water is the primary resource that human beings rely on to survive, as well as the main ingredient of Coca-Cola’s products. In order to make sustainable use of water and provide high-quality products, Coca-Cola devotes on water stewardship. There are some key areas in their water stewardship journey: reducing the water use in agricultural cultivation, recycling wastewater from water use in operations, and watershed restoration programs to replenish the water supply (Walsh & Dowding, 2012).

Coca-Cola is the largest blast distributor on the earth. Many people in the society we are living today are ignorant of the works of the company to the society and they only pay attention to the negative impacts of the company. The firm has experienced punitive disapproval in the most recent duo of months in which its experts are dealt with Guatemala. The important fountain of all the brutality is the specialist amalgamation. In 2001 it was prosecuted by merger workers in "Colombia" for coarseness against unionized authorities. In a statement at Coke 's yearly meeting of stakeholders in 2005, the association demanded, their group and our packaging accomplices have been blamed for collusion in the murder of uniting persons and

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The company and bottling partners are dedicated to the 2020 Vision, a roadmap for doubling system revenues this decade, focused on five key areas—profit, people, portfolio, partners and planet.