Coca Cola Classical Era

Wine was originally very scarce and exotic, meaning the only people to really drink it were very powerful, prestigious, and privileged people. It was mainly drunk during public meetings and debates, or symposia’s, to express one’s self much more freely. While beer was known to have medicinal benefits, wine was known to clean wounds.

People used wine to show that they are successful and have a higher social status ranking than others, leaving the ones who weren't wealthy and unsuccessful without wine. This began the first socially/economically divided empires. It was used in religious ceremonies, and used medicinally to heal wounds.

The manufacturing and sales of Coca-Cola demonstrated the success of American industrialism and capitalism. John Pemberton, the creator of the beverage and the company, was able to find ways to increase the company’s profits by using different ingredients than the original cocaine-laced French wine. It was able to be mass-produced and sold at a profitable price, and more factories were built as the company grew in success. Soon enough, Coca-Cola had their competitors, such as Pepsi Cola. The company was able to fight them off by means of globalization, by using advertising and by getting sponsored by many. Even Coca-Cola’s failures worked in its favor, such as not being able to profit in the Soviet-bloc countries or the Middle East, because Coca-Cola still gained brand recognition. Pemberton’s venture with his company shows capitalistic values: he was able to control the industry of a major part of the United States through his prudent

Standage views Coca-Cola as a defining drink for 19th and 20th century America. Coca-Cola first came to popularity because it was a non-alcoholic beverage during a time America was in a Temperance movement. The beverage then began to rapidly effect the economy. For example the entrepreneur, John Mathews, found more than 100 patents for every stage of making and selling soda. Coca-Cola became a mass-produced commodity in America.

The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market. It seems only practical that the company should pursue this agenda until conquered then focus the effort on expanding into different product lines. This logical

At the same time, it shows how the world progresses. For example, wine was thought to be a drink for the noble and for the mighty; only high-ranking members of the hierarchy were able to drink wine, such as educated men in Greek symposiums. Soon enough, wine became more available and was then drunk by the masses, instead of beer; even slaves ended up drinking wine. However, wine still made the clear distinction between those who were powerful and those who were not—the most prestigious individuals drunk the rarest and heaviest wines while the least prestigious such as the slaves drunk light and putrid wine. This shows the development of social structures and the progress of history as there were now clearly-marked different social classes that would influence the world for years to come. I decided to choose this example because I always thought that the drinking of wine meant one was wealthy, but I found out it was more influential than I thought, and although it was drunk by the wealthy, it was also quite omnipresent among different

As it is stated in the case of Coca-Cola, it was a marketing machine ran by bureaucrats and tried to create an image of their brand more than

Coke is still one of the most popular drinks in the United States. With a worldwide product base, according to Yahoo.com, Coca-Cola currently has a one hundred thirty-seven billion dollar empire. We also still use many of the appliances, medicines, and still have the same car makers that were popular in the 1950’s. Although we are much more advanced in today's society, we have learned so much from our ancestors. Without their hard work and dream for the future, we would not be where we are today.

Coca-Cola meanings came from various sources, most notably the changes in the culture in the United States in the 1900s. The company quickly adapted to the social and cultural changes like pop culture; throughout artwork, they were able to reach the heart of America’s youth. The company was able to take advantage of the current events; most notably the world war which helped the company’s being global.

Wine has been a part of Western history since the Neolithic Period (8,500-4,000 B.C.), when cultures first started to develop permanent communities, and stopped being nomadic hunter-gatherers (U. Penn, 2000). One of the earliest written records of the consumption of wine is recorded in the Bible and the impact of wine on Mediterranean cultures became more pronounced over the years as the geopolitical situation stabilized in the region under the Roman Empire. Roman Imperialism helped to spread the production of wine across most of the countries in the Empire, which included most of North Africa and Southern Europe (Britannica, 2000). During that same era, wine became ingrained in the Christian faith and is still used in Christian mass today. The close tie between wine and the Christian faith aided to the spread of wine production and wine consumption across Europe

wielding more power than any other corporation in history. [5] This imbalance of power had an enormous effect on British foreign policy, and led to the independence of the U.S. Like most of the drinks discussed in this novel, Coca-Cola was originally devised as a medical drink. More than any other product, Coca-Cola has stood as the symbol of America's “vibrant consumer capitalism.” [4] Rather than shrink at the challenge, Coca-Cola took full advantage of the challenging times it found itself in, gaining ground through the depression, and then traveling alongside our soldiers into WWII, becoming a global phenomenon.

The Coca Cola company is perceived to be the most famous trademark on the globe, and it is equally so. The company claims more than 400 brands that appeal to a wide range of individuals throughout the world. They are in a position to fulfill needs of every one of their buyers making their experience with their beverages a better one. The entity’s drinks entice a lot of people across all races, age, and gender. Coca Cola is outstanding for its overall popularity as its items are sold in over four hundred countries in the world, while major contenders like Pepsi are just available in very few countries. Such a competitive advantage has placed

Coca–Cola a leading manufacturer, distributor and marketer of soft drink products. Coca–Cola was not always the sugary syrup soft drink most people know today. As a matter of fact, before 1886 Coca-Cola was made with alcohol and cocaine. Concocted by Dr. John Pemberton a pharmacist in Atlanta Georgia Coca-Cola was originally named Pemberton’s French Wine Coca. Dr. Pemberton marketed the drink as a cure all for mental and physical disorders and was sold from a soda fountain at his local drug store. A step ahead of prohibition, Dr. Pemberton replace the wine in his formula with a sugary syrup. The cocaine portion of Coca-Cola was removed before 1914 when cocaine was deemed illegal in the United States of America. Coca-Cola as we know today still contains coca but the narcotic portion of cocaine, it is removed. Today, Coca-Cola has expanded to over 200+ countries. From concerts to sport venues to local restaurants you are more than likely to come across a Coca-Cola product, Coca-Cola has had such an impact on society that it is given credit for how we portray Santa Clause today. Other credits should also be given to Coca-Cola like an increase in diabetes and other diseases.

One of the most identified brands in the world: Coca-Cola has distinguished itself as a symbol of American pride. Since, its 1886 debut, Coca-Cola has been the world leader in “Delicious and Refreshing” soft drinks.

Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to assess the conditions that created Coca-Colas marketing problems, evaluate the future of healthy beverages and non-carb drink brand extensions, and provide recommendations to the management.