Coca Cola Co : Case Analysis

1523 WordsNov 24, 20147 Pages
Rebecca Doss Dylan McLemore MC 401 24 November 2014 POM Wonderful LLC v. Coca-Cola Co. (2014) Supreme Court of the United States Issue: POM Wonderful, producer and distributor of pomegranate juices, filed suit against the Coca-Cola Company regarding a juice product labeled “pomegranate-blueberry” sold through its Minute Maid line. The phrase “flavored blend of five juices” appears in small print below the “pomegranate-blueberry” label, and the juice product 's actual composition was 99% apple and grape juices. POM, under the Lanham Act, claimed that the name, label, advertising, and marketing of the Coca-Cola product was misleading to customers and caused POM to lose revenue. (POM Wonderful LLC v. the Coca-Cola Company). The case was originally heard by the U.S. District Court for the Central District of California, which ruled that the name and label claims for the product were protected under the Food, Drug, and Cosmetic Act and subject o regulation only by the FDA. The court acted out of concern that the claim filed under the Lanham act would subvert the FDA 's exclusive right to file claims for violations of the FDCA. The Ninth Circuit Court of Appeals upheld the court 's decision that the claim was precluded by the FDCA and granted summary judgment to Coca-Cola (POM). The Supreme Court granted certiorari to the question of whether a Lanham Act claim by a private party may challenge a product label subject to regulation by the FDCA (Opinion of the Court). Rule:
Open Document