The Coca-Cola Company is one of the most well known companies in the U.S. and quite possible the world since its origination in the late 1800’s. Coca-Cola’s rapid expansion and innovation have provided ample evidence that the company is here to stay. However, after the death of the companies CEO, Robert Goizueta, the company has faced multiple ethical dilemmas. These problems have had a direct negative impact on Coca-Cola’s financial expansion, corporate culture, business relations, as well as their shareholder. Through thorough examination of past ethical dilemmas, grievance resolution, and utilizing third party consulting, Coca-Cola is on route to regain trust from consumer and business partners. Coca-Cola began to struggle in 1997 …show more content…
Soon after, France informed Coca-Cola that more than one hundred French citizen has become ill and prohibited all Coca-Cola products until the situation was resolved. Soon after this, a shipment of Coca-Cola products arrived in Poland which was infected with mold. In each case, the Coca-Cola’s slow reaction and failure to recognize the severity of the circumstances injured its reputation. The contamination crisis was intensified in December 1999 when Belgium ordered Coca-Cola to stop its “Restore” advertising campaign in order to recover trust in Belgium. These decisions negatively impacted Coca-Cola’s market standing in Europe. Ethical issues surrounded Coca-Cola concerning monopolizing there corner of the market. The concerns about Coca-Cola’s market dominance resulted in a government investigation into its market strategies. In 1999, Coca-Cola became extremely aggressive in the French market. As a result, the French government refused to approve Coca-Cola’s offer to buy-out Orangina, a French beverage corporation. French authorities also required Coca-Cola to scale back its purchase of another beverage company named Cadbury Schweppes. Furthermore, Italy won a court case against Coca-Cola over anticompetitive prices in 1999. This gave the European Commission basis to launch a full-scale investigate of Coca-Cola’s competitive strategies. PepsiCo and Virgin claimed that Coca-Cola of using rebates and discounts to over crowd Coca-Cola’s products on shelves.
PepsiCo is a huge, multi-billion-dollar company that invests its time and money into creating loveable and lasting products for consumers all over the world. PepsiCo has been on the rise for years and if things continue to prosper like they do know, they should be a lasting company for many more years to continue. PepsiCo relates to their customers and continues to create new and improved products that bring publicity to their company, while still producing the recognizable products that that they are known for.
This case study is the story of Coca-Cola, its history and the report about one of the most fascinating stories about the company this is still regarded by many as a mysterious case: “the introduction of the new Coke”.
Our CEO Indra Nooyi implemented the “Performance with Purpose” guideline to help the company and employees make the right decisions. The company has also developed a Code of Conduct that addresses various business ethics issues such as bribery and conflicts of interest. PepsiCo expects the associates to be familiar with the Code of Conduct. The company also created a Chief Compliance Officer position to enforce the Code. In order to maintain our commitment to the communities and assorted stakeholders, the company has high standards for quality. By adhering to processes and ensuring proper governance, PepsiCo attempts to uphold its responsibilities and earn the confidence of stakeholders. To measure its progress and to make certain that it remains focused, PepsiCo has also developed the following six guiding principles that it uses to sustain its commitment. However, my example shows that we face ethical issues or questions even at a company that is established on how to handle unethical behaviors. It is largely at the individual level to act ethically. As we observed in the baby lab video, we are born with the universal moral core as well as the dark side of morality. As we grow older, society trained us to behavior ethically. However, when under pressure, we do regress to our younger selves. When we are faced with pressure and complications, decision making also become extremely difficult. Saying what is the right thing to do is easier than doing the right thing when you are in the situation. In the future, I will weigh in all four methods of ethical reasoning (virtue, interest, rights and duties) during the decision-making process. I believe that having the proper tools and help will guide me in making the right
When reading the letter from the chief Executive Officer Muhtar Kent the content of the letter was optimistic and upbeat. Also, the CEO references to the company as global thirst quenching corporation that do not take the size for granted, this helps the reader understand Coca-Cola modesty. Likewise, the CEO added Targeted disciplined investments for the future of the company that will help the company to expand and grow. Furthermore, increasing revenue, profit and growth by building the brand Coca-Cola. Furthermore, Simplifying and streamlining operations of the company enabling to standardize the operation around the world.
Did you at least get paid for sneak-advertising Coca Cola? I don't understand how this disgusting company is still allowed to advertizise at big sport events all over the world, when it should have been long since closed down by US government or UN for the systematic killing of union leaders in Columbia. However, the Rubel has to be kept rolling and the economy has to grow exponentially till all eternity. Who cares that our natural recources are depletable? Cosequently this will never happen. "To you immortals of tomorrow I predict today and here: Even before the next millenia begins, is the only God that everyone serves, the insatible greed" - Graf Krolock, Die unstillbare Gier (Tanz der Vampire, 1997). Awesome Musical btw. You should go and
Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).
Coca-cola boasts of being the world’s largest beverage company serving approximately one billion customers daily. The most dominant products distributed by Coca-cola are Coke, Fanta, Sprite and Diet Coke. This strategy is aimed at ensuring that every customer gets satisfied whenever they use a Coca-cola brand. Coca-cola has large distributions across the globe making it the largest distributor in the world. The late Roberto Goizueta termed Coca-cola to be an American company with large international business and a sizeable American business (Ferrell, 2008). This has helped a lot with brand selling as it is the most recognized brand in the whole world. “Coca-Cola has the most valuable brand name in the world and, as one of the most visible companies worldwide, has a tremendous opportunity to excel in all dimensions of business performance” (Ferrell, Fraedrich, & Ferrell, 2008). Coca-cola, however, has not been smoothly running over the decades in operation. It has on numerous occasions been criticized for overlooking some ethical standards that it should have rather upheld. This essay aims at looking into some of the issues facing Coca-cola, the most significant of them, how they were resolved and how Coca-cola should have solved them.
The Coca-Cola Company is one of the biggest global leader in the beverage industry. It offers more that hundreds of brands, including fruit juice, soft drinks, and all kinds of beverages. It is best known for its flagship ‘Coca-Cola’. Due to the intense competition in the beverage industry, marketing activity is vital for it to maintain its leading position. Once Coca-Cola stops its consistently advertise, its competitors will be able to take its market share. In 2014, it spends 6.9% of the total revenue on advertising, making Coca-Cola was the top advertiser in its industry (Investopedia, 2015). This essay will examine whether the marketing activities that conducted by the company is ethical or not.
The company were allowed to sell their products after reducing amount of pesticides to the defined standards. But they lost the credibility. People refused to pay INR 10 for a bottle of coke and stocks were lying idle in the market. Bargaining power of consumer increased a lot and profits started declining. Thanda matlab Coca Cola was gone and it was no a toilet
The crisis that happened at Coca Cola was a very crucial incident. It affected issues such as brand and reputation, and the company has to take action so as not to ruin its image. Coca Cola is a company with a very strong brand name all over the world. An attack like this of the NGO can lead any company to problems. Although the Center for Science and Environment attacked the safety of Coca Cola India 's products, Coke was well within the Indian government 's legal limits for pesticide residue in beverages. The fact is that the country 's standards are weak, so the problem of Sanjiv Gupta and his team is how to rebuild trust. Furtherore, Gupta tries to find ways on how he could contribute on the creation of higher standards for food and
Who would have known that Coca-Cola debut to the world was all because of a pharmacist? And just a touch of carbonation has truly made it a refreshing and an enjoyable carbonated soft drink. It is within “arms reach of desire” as former CEO Robert Woodruff notes. The Coca-Cola Company ultimately cares about its customers and prides itself into providing good citizenship. One of Coca-Cola’s largest international investors was India, from 1993 up until 2003, Coca-Cola invested more than US$1 billion into the country. In August of 2003, CEO of Coca-Cola India, Sanjiv Gupta came to a standstill where he had to further anticipate his next move for the company. The company faced a crisis where the Center for Science and Environment (CSE) issued a press release affirming that three samples of the 12 cold drink brands sold in and around Delhi containing pesticide residues were of Coca-Cola and PepsiCo brands.
“A Coke is a Coke, and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same, and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it."(Andy Warhol, 1975) Regardless of its corporate reputation, the organizational performance and its social responsibility of Coca-Cola makes it loved around the world. Ever since its creation in 1886 Coca-Cola has been a household brand known globally for generations of families. I have to mention, of all the cases researched this is my least favorite not only because of my childhood love for the product because the ethical issues in one way or another always manage to resolve themselves not before further tainting the reputation Coke worked so hard to obtain. Most times, whether an organization is innocent of an unethical act, it becomes secondary to the suspicion of the original act. Almost as if the court of public opinion has the power to ruin the reputation of an organization based on an unfounded accusation. In spite of my loyalty after having ready the case, I do believe Coca-Cola to be flawed. The contamination scare in Belgium is a great example of a public relations nightmare. The slightest hint of impurity should have pushed Coca Cola into crisis management mode but they were slow to react, citing it a minor issue (Ferrell, Fraedrich, & Ferrell, (2011). It was not until local officials
Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to assess the conditions that created Coca-Colas marketing problems, evaluate the future of healthy beverages and non-carb drink brand extensions, and provide recommendations to the management.
Last year, Coca-cola saw its sales decreased in the European market. In order to increase the sales, Coca-Cola needs to define a new strategic communications plan. As mentioned above the image of Coca-Cola has been damaged quite a lot for the past 2 years by different factors. A hard work needed to deal with consequences of this damage in the image of the company.
Coca-Cola is a big recognized brand that produces many products than just soda drinks. With all the money and brand recognition the company possesses, there are possibilities for the company to past the scandals and keep up in the business market, like we have discovered the company has invested money to cover illicit activities. However, it is very important for the company to act ethically and respond to the scandals that the company has been accused. If Coca-Cola responds morally correct, it will shows the customers that the company cares about social responsibility, but if the company does not act fast and ethically, it exists the possibilities that the company’s sales keep declining.