Coca Cola Company Case Study

The Coca Cola Company (TCCC) was founded since 1886 and it has been 129 years today. TCCC is the worldwide carbonated soft drinks industry from United States of America. There are four top five soft drinks brands of Coca Cola, Diet, Coke, Fanta and Sprite. The other products are: Juice & juice drinks, waters, energy drinks, sports drinks, cordials and iced tea. It has licenses and markets more than 500 beverage brands. The company has relationship with over 250 bottling partners worldwide. TCCC is manufacturing by nearly 900 plants to worldwide markets. In strengthening operations through an integrated supply chain, the company make alliances with the Walt Disney and the McDonalds. In 2012, the key performance are highlighted by increasing

The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market. It seems only practical that the company should pursue this agenda until conquered then focus the effort on expanding into different product lines. This logical

The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified

As part of Coca-Cola's Chief Financial Officer, M. Douglas Ivester led financial re-engineering in 1986. Coca-Cola revamped its strategy to spin off their bottling operation while retaining minority shareholding but with board control. Local partnership has since

Coca-Cola could be a effervescent potable sold in stores, restaurants, and merchandising machines internationally. The Coca-Cola Company claims that the drinkable is sold in additional than two hundred countries. It is made by The Coca-Cola Company in Atlanta, Georgia, and is commonly said merely as Coke (a registered trademark of The Coca-Cola Company within the u. s. since March twenty seven, 1944). Originally meant as a medication once it absolutely was fictitious within the late nineteenth century by John Pemberton, Coca-Cola was bought out by bourgeois As a Griggs Candler, whose selling techniques crystal rectifier Coke to its dominance of the planet soft-drink market throughout the twentieth century.

“Nobody has figured out the optimal way to organize a complex global economy. In order to optimally create value, businesses must embrace semiglobalization."

Coca-Cola Enterprises bottles 30 million bottles of Coke every day and delivers to 7 European countries. The company aims to serve the needs of the customer and they decided to improve this service through Salesforce. Coca-Cola Enterprises connects their customers to the business from the various countries they provide to. Some of the products the company uses are the Sales Cloud, the Service Cloud, App Cloud and Chatter.

Schultz, E. J., 2016. Coke Replaces 'Open Happiness' With 'Taste the Feeling' in Major Strategic Shift. [Online]

The Coca-Cola Company is a beverage company. “It owns or licenses more than 500 nonalcoholic beverage brands” (MintGlobal, 2014). Coca-Cola Company was founded in 1886 by an Atlanta pharmacist who is Dr. John S. Pemberton; he created a unique tasting soft drink which generated flavored syrup and mixed with carbonated water. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, was credited with the name of beverage “Coca Cola”. They also designed the trademarked and unique script together (The Coca-Cola Company, 2013). Today, the Coca-Cola Company has been operated for 125 years, had employed 139,600 people, and sold 1.6 billion beverages each day in more than 200 countries (SASKIA R, 2011).

Throughout this paper The Coca-Cola Company and its history will be discussed. The first part of this paper is about who discovered The Coca-Cola Company and how is was discovered. The second portion of this paper gets into depth about the company’s history, it also covers the rise and fall of the company, and the in-betweens. It will go through the years of 1893-1904, the years of 1905-1918 and the 1980s.The third portion of this paper will discuss the five major kinds of drivers of globalization for the company. The fourth part of the paper will be Coca-Cola today, in the 128 years of success and failure of Coca-Cola, it is still going strong. This paper will end with an overview of the entire paper and the conclusion of the company’s history and all of the in between.

The Coca-cola's company is an American multinational beverage company that was founded in 1892.  His headquarters are based in Atlanta, in Georgia, USA. In 2012, it became the 3rd agri-food worlwide's industy behind Pepsi and Nestle,refering to the turnover. The Chairmann is Muhtar Kent and the CEO is James Quincey. It existed thanks to its legendary drink, the "Coca-Cola", an original drink that became famous after World War II and became the Americanism symbol. The soda created in 1887  was invented by the Pharmacist Pemberton. The first formula of the coca-cola was based on alcohol, and the kola nut as a substitute of being addicted to morphine but it was then modified without the alcohol. The coca cola then became in 1890 the first drink the most popular of the US. His official and historic concurrent on the american market and worldwide is Pepsi. Coca cola starts to grow and acquire himself other brands such as Minute Maid, or Fanta and associates himself with many sportives events and invest in many other industries all over the world such as Aujan Industries Company from the Middle-East, and in some other bottling companies (Japan,Chili,etc). In 2013, Coke’s products was selling in about more than 200 countries in the world with an average of 1.8 billion consumers drinking the company’s beverage every day.

Coca-Cola Inc. is a global leader in the beverage industry. The history of the company began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. The name Coca-Cola refers to two of its original ingredients: kola nuts, a source of caffeine, and coca leaves. Later on Dr. John S. Pemberton took his created flavored syrup to his neighborhood pharmacy and mixed it with carbonated water. Those who sampled it deemed the drink “excellent”. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca Cola” as well as designing the trademarked, distinct script, still used today (Worldofcoca-cola.com). Although Coca-Cola Inc.’s headquarters are in Atlanta, Georgia, the company’s operational reach encompasses over 200 countries worldwide across six operating regions: Eurasia, Africa, Europe, Latin America, North America, and Pacific (Coca-colacompany.com). We can say that Coca-Cola is available in every country, including Cuba and North Korea (through the grey market). Today the company produces more than 300 beverage brands and over 1.08 billion drinks are consumed per day around the world.

New product failure or success hinges primarily on a product’s uniqueness and superiority (Bethel, 2017). Coca-Cola exemplifies a company familiar with superior and unique products. Coke. Dr. John S. Pemberton formulated a unique flavored syrup, mixed it with carbonated water and served it from a soda fountain in his pharmacy. This distinctively tasting 1886 concoction, dubbed “Coca-Cola”, became later referred to as Coke (Coca-Cola, 2017). Initially, this fountain favorite averaged sales of nine servings a day. One hundred thirty years later, daily sales average a whopping 1.9 billion servings per day world-wide (Coca-Cola, 2017).

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.

The history of Coca-Cola began in a garden of Atlanta Georgia, US, more than 100 years ago when John Perberton, pharmacist profession, invented the world 's most popular drink 8 Month May 1886, to discover a taste syrup fragrant and delicious with effect tonic stimulating, restorative, that immediately he began to be sold in the soda fountain and the Jacobs Pharmacy. The counter of the soda fountain, Frank Robinson, friend Perberton, was one of the architects of the "miracle" put the syrup Coca-Cola name, thinking that the two "C" to be effective in ads, your handwriting think the logo has been translated into more than eighty languages. In 1988 he sold his rights to Asa Candler for nothing less than $ 2,300 payable in two years. In 1891 Candler I promote COCA-COLA and sold outside the state of Georgia. In 1892 Asa Candler creates The Coca-Cola Company with an initial capital one hundred thousand dollars and the January 31, 1893 inscribes the Coca-Cola brand in office patents of USA to do front to the growing demand for Coca-Cola, Candler wanted a drink that was be unique and original and it was annealed even in the dark.1915 Alexander Samuelsen of Root Glass Company in Indiana, thinking a female silhouette unmistakable design the bottle, which lasts until today. In 1899 Benjamin Thomas and Joseph Whitehead, both of Clatanooga, Tennessee, and Candler signed with the first franchise agreement for bottle and sell Coca-Cola scale. Asa Candler sold Ernest