Coca-Cola Company Evaluation

1032 Words Mar 6th, 2013 5 Pages
The Coca-Cola Company: Company Evaluation
The Coca-Cola Company is the leading supplier of non-alcoholic beverages in the world. The brand is most recognized in the industry, providing over 3,500 soft drinks, sports drinks, water, juices, coffee, and milk products to more than 200 countries around the world. Guided by the company’s core values, Coca-Cola has created value and accomplished great notoriety through careful planning and execution of their business strategy.
Current Strategies
Although the Coca-Cola operates in a consolidated industry the company is still able to implement an integrated low cost/ differentiation strategy that “builds on the company’s basic strengths in marketing and innovation, driving increased efficiency and
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The company may also consider a value chain partnership to help meet short-term commitments while investing to meet long-term goals promoting sustainable growth. Value chain partnerships result in improved productivity, efficiencies and profitability for the company. Coca-Cola could also choose concentric diversification because if its extensive knowledge of other areas of distribution. Diversifying the product line presents the opportunity for Coca-Cola to surpass the competition for a brief moment until they make attempts to compete.
Competitor Influence
Every strategic decision on each level is based on the actions of the competitors and has a bearing on competitiveness. Direct competition causes Coca-Cola to be more aggressive in developing and expanding its products making constant changes, rebranding, advertising heavier, and presenting their products in order to keep sales consistently high. “As a result, we now include sustainability among the key criteria by which we evaluate our business plans and performance. We assess how we are improving our earnings and our competitive position, as well as how we are strengthening the sustainability of our business practices” (Coca-Cola).
In response to Coca-Cola’s strategies, competitors may choose to implement defensive tactics such as raising structural barriers through or increasing the level expected retaliation. Collusion is another tactic that competitors may use to

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