Coca-Cola Company

901 Words Sep 11th, 2011 4 Pages
Why do you think Coca-Cola has had one ethical issue to resolve after another over the last decade or so?

There is not single crisis situation for Coca-cola over last decade . The organization has been questioned in different areas of its operations from product to the relationship with workers . It has been facing allegations of misconduct and its questionable behaviour.

Contaminated Product

This is one of the most serious and frequent problem of Coca Cola products . In the case it is mentioned about the contaminated products of year 1999 . Coca Cola products have been found contaminated in various countries even after 1999 . There are different ethical crisis company has faced in last decade . In most of the crisis , company
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This has increased the brand image of PepsiCo but questioned Coca Cola 's ability to maintain confidence among its employees

Unethical Behavior with Burger King

In year 2002 , Coca Cola has been charged for fraud in market testing with Burger King . Burger King was a major customer for Coca Cola . It had to pay 21 million to Burger King but the cost of losing a major consumer was higher than that . It lost trust of stakeholders . This case hampered its reputation and brand image

Channel Stuffing

It is also accused on channel stuffing by shipping extra inventory form the wholesale and retailers at the end of quarter . It was a kind of financial malpractice . It faced lawsuit regarding channel stuffing in four of its major markets Japan , North America , Europe and South America

Distributor Trouble

In 2006 it faced problems with bottlers , who accused it for the breach of contract and violation of antitrust law

2) A news analyst said that Coca-Cola could become the next Enron. Do you think this is possible and defend your answer?

Coca-Cola has the most valuable brand name in the world and as one of the most visible companies worldwide, has a tremendous opportunity to excel in all dimensions of business performance.

The Coca-Cola Company is the world largest beverage company, and markets four of the world’s five leading soft drinks Coca-Cola is the most recognized trademark brand name in the world with a

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