Coca-Cola Company: Mission, Strategy, Values, and Vision

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Part 1: Analysis a. Introduction to the Coca-Cola Company The Coca-Cola Company is an American multinational soft drinks and beverage manufacturer. It was incorporated in 1886 by Asa Griggs Candler and is currently present in more than 200 countries of the world. The Coca-Cola Company manufactures, promotes, and sells more than 3,500 products under 500 different brand names. The top brands of the company include Coca-Cola (Coke), Fanta, Minute Maid, Sprite, Odwalla, Fresca, Dasani, Ciel, Mello Yello, Power Ade, Fuze, etc. Coca-Cola is the bestselling soft drink brand in the world. The company enjoys a strong brand image, financial position, and a large customer base all over the Globe (The Coca-Cola Company, 2013). b. The Purpose, Mission, Strategy, Values, and Vision of the Coca-Cola Company i. The Purpose and Mission Statement: The mission statement of the Coca-Cola Company presents its overall purpose of doing business. It states the company's promise to create value for the shareholders and making every effort to build the strongest brand image in the global community. For consumers, the company aims to provide the highest quality of beverages that can refresh their world and create inspiration of optimism through their brand identity. The company also promises to create value for all its stakeholders which have a direct or indirect role in its success and prosperity in the global market (The Coca-Cola Company, 2013). ii. Strategy: The Coca-Cola Company has
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