Coca Cola Company 's Annual Advertising Essay

Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta Georgia. It is best known for its flagship product Coca-cola. The company offers more than 500 brands in over 200 countries and serves over 1.7 billion servings per day. The company’s stock is listed on the NYSE and it is a part DJIA, S&P index and the Russell 1000 index. The company had revenues of $48.01 billion in the year 2012 and a net income of $9.01 billion. Coca-cola has a total asset base of 86.17 billion and 146200 employees worldwide. Coca-Cola’s current chairman and chief executive is Muhtar Kent.

Advertising is a form of marketing that is used to encourage or persuade an audience to purchase a product or service. Advertisements try to convince an audience to purchase something by appealing to their wants and needs. This can be done in various ways. Advertising can be found in magazines, newspapers, on television, on the internet, and many other places. Constant bombardments of advertisements are shown to the general public. Coca-Cola is a company that was founded in 1884 and has remained in American culture until now. This company makes many advertisements to sell their products. The uses of logos, ethos, and pathos are the main components to their advertisements to make them effective. The specific advertisement that is being

As mention before, Coca-cola has 47.3 percent market share in the country’s cola market versus Pepsi which hold 44.5 percent. Coca-cola is also the brand known around the worlds, which are the largest producer and distributor of ark colas in the world. Even in the current monetary crisis, the company continues to expand and the financial position shows that Coca-cola has a strong cash position in compare to PepsiCo which the long term debt of PepsiCo is so high.

The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.

The total revenues of Coca Cola for 2012 and 2013 were $48,017 and $46,854 (in millions). Coca Cola shows a loss of $1,163 for the year. The percentage change in total assets for Coca Cola, using the same formulas, as for PepsiCo, Inc., is negative 2.4% change in 2013. The percent change in total liabilities is negative 2%. The figures for this equal -0.043 or negative 4.3% drop in liabilities.

The net operating revenues, for 2014 in the United States were about 43 percent of Coca Cola’s total net operating revenue, which totaled around $19.8 billion. In 2014, the company 's net operating revenues decreased by 2 percent or $856 million. The dollar was stronger than many foreign currencies which had an unfavorable impact on some of the bottling investments operating segments. The unfavorable impact of a stronger U.S. dollar was partially offset by the impact of a weaker U.S. dollar compared to certain other foreign currencies, including the euro and British pound, which had a favorable impact on their Europe and Bottling Investments operating segments.

Coca Cola thought they had it all. Their product was selling rather well when they first started. They found through studies that one in every four people were drinking a soft drink and most of this early on was Coca Cola. In 2002, they were still doing great with over $3.9 billion in netted profits. They not only sold in the United States but in over 200 countries all together. They even diversified their product to where it was not just coke. They sold sprite, Diet Coke, and many others.

Coca-Cola and PepsiCo are the two biggest beverage companies in the world. Both companies dominate the beverage industry and are globally recognized by a large and diverse array of consumers. Both are massive industry leaders, each with a market cap of over $150 billion dollars. The Coca-Cola Company is roughly 130 years old and is based in the United States. Coca-Cola products are sold in over 200 countries across the world and every single day billions of coke beverages are consumed. PepsiCo was also established about 125 years ago and is based in the United States. PepsiCo, since its early beginnings, has always rivaled Coca-Cola Company as the most prominent beverage company in the world. Although each of these companies have

Coca-Cola is the largest non-alcohol beverage manufacturer in the world, which holds approximate 43% market share. The firm is also ranked in top 20 in the Fortune 500 in terms of the largest capital with over 100 billion dollars in assets. John Stith Pemberton is the founder of the firm, which is headquartered in Atlanta, Georgia. During its 100 years of history, Coca-Cola has grown its businesses substantially in the globe. Currently, the firm presents over 160 countries, including China, India, Japan, and South East Asia countries. The main objectives of the firm that is it can serve its products to all consumers in the globe, and expands its businesses to the majority of strategic regions. In order to grow and expand its present to the other major markets, Coca-Cola executes its marketing strategies based on three different categories, including price, place, partnerships, and core products. These marketing methods have supported Coca-Cola to sustain, and grow in the soft drink industry.

According to The Coca-Cola Company's 2005 Annual Report, the firm sells beverage products in more than 200 countries. The report further states that of the more than 50 billion beverage servings of all types consumed worldwide, daily, beverages bearing the trademarks owned by or licensed to Coca-Cola account for approximately 1.5 billion (the latest figure in 2010 shows that now they serve 1.6 billion drinks every day. Of these, beverages bearing the trademark "Coca-Cola" or "Coke" accounted for approximately 78% of the company's total gallon sales.

Coca-Cola is the world’s leading soft drink maker and the have operations set up in at least 200 different countries around the world. Coca-Cola’s marketing mix is a variety of sparkling and still beverages. They generate roughly 60% of its revenue and about 80% its operating profit from outside of the United States. Coca-Cola’s marketing team has had a great deal of success through the years. In 2015, Coca-Cola had captured 49% of the of the global market share followed by PepsiCo at 21% of the market share and Dr. Pepper and Snapple at 4%. (15)

Coca-Cola is one of the most important companies in the world and is one of the leading companies in its field, Is an American, multinational and beverage company, manufactures, sells and markets alcohol-free drinks and juice concentrates. The company's branches are located in most parts of the world. Currently, the company's products are sold in more than 200 countries around the world. The company is responsible for the service of more than 1.7 billion people a day in all countries of the world. The annual return on profits of the company is very large as it reaches, Returns: US $ 44.294 billion (2015),Operating income: US $ 8. 728 billion (2015),

The company trades its share on the NewYork stock exchange and it’s owned by thousands of investors and shareholders from all around the world. The headquarters of the coca cola company in in Atlanta, Georgia and the company’s products are sold

Being active in more than 200 countries, with a 120 years of history, this brand is noticed as the biggest in the world and it has come top of an Interbrand poll of all global brands. It is now estimated that Coca-Cola 's brand is worth £39bn.

The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. 186 May 8. Coca-Cola is created by John S. Pemberton and served at Jacobs’ Pharmacy. Today, Coca-Cola is consumed throughout the world at the rate of more than 600 million times per day and this figure is continuing to rise. It is the world's largest producer and distributor of syrups and concentrates for soft drinks.