Coca Cola Company 's First Year Sales

1461 Words Apr 3rd, 2015 6 Pages
Introduction In the beginning the Coca-Cola Company’s first servings were five cents per glass and in the first year sales were averaged at around nine servings per day in Atlanta. Today, daily servings of Coca-Cola Beverages are estimated at around 1.9 billion dollars globally. The company strives to continue to live by their mission of refreshing the world, inspiring moments of optimism and happiness, creating value and making a difference. Their mission guides them to the vision of continually achieving sustainable, quality growth by utilizing people, portfolio, partners, planet, profit and productivity. They are currently the number one non-alcoholic beverage company, along with being of the most recognizable brands in the world. However, with the changing views and values of consumers, Coca-Cola is challenged with expanding their brand while fitting the needs of the current environment and community they are serving.
Background
The Coca-Cola Company got its start when an Atlanta Pharmacist, Dr. John S. Pemberton, decided to create a distinctive beverage that could be sold at soda fountains. He began by concocting flavored syrup and mixing it with carbonated water. With the assistance of his partner, Frank M. Robinson, who is credited with naming the beverage “Coca-Cola” as well as designing the trademarked, distinct script that is till used today, an iconic brand and drink were born. Two years after the inception of Coca-Cola Pemberton sold majority stake of his…
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