Coca Cola Company 's First Year Sales

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Introduction In the beginning the Coca-Cola Company’s first servings were five cents per glass and in the first year sales were averaged at around nine servings per day in Atlanta. Today, daily servings of Coca-Cola Beverages are estimated at around 1.9 billion dollars globally. The company strives to continue to live by their mission of refreshing the world, inspiring moments of optimism and happiness, creating value and making a difference. Their mission guides them to the vision of continually achieving sustainable, quality growth by utilizing people, portfolio, partners, planet, profit and productivity. They are currently the number one non-alcoholic beverage company, along with being of the most recognizable brands in the world.…show more content…
Their top products include Coca-Cola, Diet Coke, Fanta and Sprite. Some of the other top brands featured in their portfolio are Minute Maid, Powerade and Vitamin Water. Furthermore, the company also owns or licenses for over 500 beverage brands, which range from sparkling drinks to waters, juice drinks, energy and sport drinks. They have the world’s largest beverage distribution system, which allows them to reach consumers in over 200 countries. SWOT Analysis Utilizing a SWOT analysis on The Coca-Cola Company will allow for the assessment of their internal resources and capabilities and the demands of the external industry environment to create a more effective strategy for the company. Internal analysis of a firm includes the strengths and weaknesses, while the external analysis looks at opportunities and threats. The ideal outlook for a firm is to leverage its internal strengths to exploit internal opportunities, while mitigating internal weaknesses and external threats. Foremost, Coca-Cola’s first strength is being the best global brand in the world in terms of value. According to Interbrand, the company is the most valued brand, $77,839 billion, in the world. Moreover, they have the world’s largest market share in beverage with around 40%. Their positioning in the market makes it easier to have bargaining power over their suppliers. Coca Cola is the largest beverage producer in the world

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