Essay on Coca-Cola Competitive Analysis

Therefore, for a long term investor, Coca-Cola would be an attractive stock compared to Pepsi Co.

Marketing strategies began to take broader dimensions as the soft drink industry continued to expand and became more complex. In 1976, Pepsi introduced the Pepsi Challenge in its campaigns, a moved that directly challenged Coca-Cola’s longstanding dominance. In 1985, responding to the pressure of the taste tests, which Pepsi always won, Coca-Cola decided to change its formula. This move set off a shock wave across America. Consumers angrily demanded that the old formula be returned, and Coca-Cola responded three months later with Classic Coke. Five years after the infamous Coke fiasco, the Coca-Cola

Coca-Cola, as the leading brand in the world, has the highest position in soft drink industry. Its outstanding product “Coke” has been won the heart of everyone. However, in this case, we realize that they had a failed attempt at introducing the new product called New Coke in 1985.

Coca-Cola Company history originated in 1886 when the “curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains” (Coca Cola History, 2013, para. 1). He generated flavored syrup, took it to his

Barney, J. (2004). Firm resources and Sustained Competitive Advantage. Strategy: Process Content Context: an international perspective, de Wit & Meyer , 285-292.

1.The company I chose to research is the, Coca-Cola Company. Their company mission is to “refresh the world” and spread happiness, which can be seen in the media advertising. Although this company is sold in stores, there is the option for online buying as well. Its URL is, http://www.coca-colastore.com. While this URL, is the company’s actual website, http://www.coca-colacompany.com/our-company. This online website allows customers to buy Coca-Cola products “Share-a-Coke” and Coke brand merchandise (Moye, 2015).

John Stith Pemberton, a pharmacist and “cash-strapped morphine addict,” created Coca-Cola in 1886. He used a French wine called Vin Mariani as his product to replicate. Coca-Cola was different because it was water-based, not wine-based, and included kola nut, caffeine, coca leaf extract, and sugar. It was originally sold as a medicine, a “brain tonic” that “Cures Morphine and Opium Habits and Desire for Intoxicants.” Later broke and ill from his stomach problems and morphine addiction, Pemberton sold the patent to Coca-Cola to Asa Candler, who later officially created The Coca-Cola Company.

I used Google Finance to find the Cola-Cola financial information. The revenue that Coca-Cola Company generated in the end of 2017 was $35.41 billion. Their gross profit is $22.15 billion. However, Pepsi revenue was $63.52 billion and the gross profit was $34.740 billion. These financial information shows that the customer prefer Pepsi over Coca-Cola. These also show that the demand of Coca-Cola products has been declining. The causes for this decline would be from a change in the customer preference and more competitors in the

Coca Cola is bestselling soft drink in the world. It has introduces various product like sports drink, water, juices, sparkling beverages and energy drinks. It has gone through several innovations from products to packaging. In May 1886 Coca Cola was invented by Dr. John Pemberton, a pharmacist from Atlanta, Georgia, registered trademark in US as Coke since 1944. Company sells its product at gas station, supermarket, vending machines and at most fast food restaurants like Mc Donald and Subway. Its widely availability has made its customer’s first choice leading to brand loyalty.

Coca-Cola was invented by John Pemberton the Coca-Cola Company began in 1886. With more than 1.9 billion consumers a day, in more than 200 countries, Coca-Cola is dedicated to being the world’s largest beverage company by maintaining and gaining customers. Customer preference is a core value to coke. Coke has dedicated itself to meet the thirst needs of every customer. They engage with their customers at home, restaurants, sporting events. Almost everywhere customers go, they can find a coke product. They build their top line growth and capital efficiency through investment in FIFA World Cup, “Open Happiness” global campaign, and have many worldwide partners, increasing their business nearly 5% every year by creating a diverse customer base.

The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified

This strategy emphasizes the use of an organization’s resources and capabilities to achieve a core competence that cannot be imitated by competitors. Furthermore, the resource based school argues that if an organization distinctively improves its internal capability; that is being able to have effective inside machinery to deliver products and services to customers, the organization will enjoy a massive advantage in the market. This school also argues that in order to have a competitive advantage, an organization must have resource and capabilities that are sophisticated to those of competitors (QuickMBA,

The Coca-Cola Company is a strong multinational company with a well-established trademark that has done well since 1886. The company has improved its marketing strategies to satisfy customers in a better way. Since its establishment, it has effectively differentiated itself by being considered as the largest manufacturer, marketer, and distributor of non-alcoholic syrups

Over 3500 products are available in more than 200 countries (The Coca Cola Company, 2013).

Competitive advantage is explained by Mahoney and Pandian (1992) as the function of industry analysis, organizational governance and the firm’s effects in the form of resource advantages and strategies. In order for a firm to be competitive it must adapt to the volatile business environment and through strategic management decisions establish a competitive advantage that will ultimately produce superior performance relative to its competitors (Akimova 2000).