Coca-Cola Enterprises Optimizes Vehicle Routes for Efficientpr Oductdelivery

6115 WordsOct 11, 201125 Pages
informs Vol. 38, No. 1, January–February 2008, pp. 40–50 issn 0092-2102 eissn 1526-551X 08 3801 0040 ® doi 10.1287/inte.1070.0331 © 2008 INFORMS THE FRANZ EDELMAN AWARD Achievement in Operations Research Coca-Cola Enterprises Optimizes Vehicle Routes for Efficient Product Delivery ORTEC, 2800 AL Gouda, The Netherlands and Faculty of Economics and Business Administration, Tilburg University, 5000 LE Tilburg, The Netherlands, g.kant@uvt.nl Coca-Cola Enterprises Inc., Atlanta, Georgia, mjacks@na.cokecce.com ORTEC USA, Six Concourse Parkway, Atlanta, Georgia 30328, caantjes@ortec.com Goos Kant Michael Jacks Corné Aantjes In 2004 and 2005, Coca-Cola Enterprises (CCE)—the world’s largest bottler and distributor of…show more content…
• Driver’s working hours and start time that must conform to the Department of Transportation (DOT) hours of service rules. Drivers are also required to carry a commercial driver’s license that identifies the type of vehicle that DOT allows them to drive and includes any endorsements (e.g., permission to haul hazardous materials, drive vehicles with air brakes, or drive an articulated tractor-trailer vehicle). • Traffic patterns to avoid certain areas, such as city centers during rush hours, at specific times of day. In addition, CCE must address these “beveragespecific” constraints: • Very specific and accurate unloading and merchandizing times. These vary by outlet types and vehicle types, e.g., modified sideload (a delivery vehicle consisting of multiple customer-specific pallets), normal sideload (a traditional beverage-body vehicle with individual pull-up side doors), and order fulfillment system (OFS—a type of delivery vehicle that uses a racking system to hold individual customer orders organized in delivery sequence). • Specific loading rules for certain vehicles and vehicle types, such as pocket loading (used to organize customer-specific orders onto one or multiple pallets), OFS, containers for chilled products, and multiple trailers. 42 Kant, Jacks, and Aantjes: Coca-Cola Enterprises Optimizes Vehicle Routes for Efficient Product Delivery Interfaces 38(1), pp. 40–50, © 2008

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