Essay Coca Cola External Analysis

1380 WordsFeb 5, 20126 Pages
Executive Summary The North American Industry Classification System (NAICS) code for the Coca-Cola Company is 3121 (U.S. Census Bureau, 2012). This NAICS code is used to identify Soft Drink Manufacturing. However, the icon Coca-Cola is not in this industry alone. The data of 2002 identifies 2,908 competitors in this category (U.S. Census Bureau, 2002). This NAICS code encompasses establishments primarily engaged in manufacturing soft drinks and artificially carbonated waters. Although Coca-Cola has made its global footprint as a leading competitor in this market and they continue strategizing for long-term sustainable growth, Coca-Cola is innovative in their methodology and application to maintain one-step ahead of their…show more content…
Coca-Cola’s ability to maintain a strong global competitor over the last 125 years is evident of the company’s knack to foster success by being flexible, broad in thought, and provide transparency of and within the organization. They continue to collaborate with bottling distributors, seek environmental solutions to waste and recycling, and maintain competitive pricing and products all while seeking to understand consumer demands. Porter’s 5-Forces Analysis High • Competitive Rivalry: advertising, high entry barrier, number of competitors, brand recognition, market share • Threat of Substitution: minimize with mergers, brand loyalty, current trends, switching costs, perceived price/value Moderate: • Supplier Power: number of suppliers, cost of changing suppliers, size of suppliers, raw materials • Buyer Power: number of buyers, pricing, brand loyalty of buyer, bargaining leverage, buyer volume • Threat of New Entry: capital requirements, fixed costs, distribution access, patents and proprietary knowledge, government regulations (QuickMBA.com, 2009-2010) Opportunities Taken to Create Product Substitution Coca-Cola can set itself apart from competitors such as Pepsi Co. and Cadburry Schweppes without limiting there consumer support. These competitors also dabble in the distribution of food and snack products. Coca-Cola’s focus is primarily on

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