Coca Cola

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Historically, many companies and corporations have received recognition for their growth and success over time. However, although praised, discoveries of controversial issues lead consumers to question various companies’ ethics and operations. Coca-Cola, or simple coke, has existed for over a century, originating in Atlanta, Georgia in 1892, and eventually expanding and providing drinks internationally. Today, the company produces concentrate, which then sells to Coke licensed bottlers internationally; and ultimately ending up sold to retail stores and vending machines for consumers to purchase. Along with the regular “coke”, the company has also been able to produce other cola branded drinks including water, energy drinks and coffee. The…show more content…
Aside from the government, the company’s opportunities can also be controlled by private politics such as protests, public criticism, interest groups as well as public sentiment towards the company. (Baron p.31). The other factor that can affect opportunities is moral concerns, which Coke seems to be going through this issue right now. Coke should formulate a policy that oversees the use of water in India, which is the major concern of groups in private politics. Interest groups that are in play from the surrounding villages in India include: anti-coke nongovernmental activist groups, Varanasi-based activist, environmentalist, politicians, farmers and the villagers that have created lives in surrounding areas. Leading from within these interest groups is The Uttar Pradesh Pollution Control Board; a statutory organization entrusted to implement Environmental Laws and rules within the jurisdiction of the state of Uttar Pradesh, India (UPPCB). The Control Board had found that Coke violated a number of conditions of its license that had to do with the use of water. The company had not yet obtained clearance for the extraction of groundwater from the Central Ground Water Authority (CGWA), a government agency that monitors and regulates the process in water-stressed areas (The economic Times). But Coke had some objections to these accusations. According to Coke, a Central

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