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Founded 129 years ago in 1886 by Dr. John Styth Pemberton, the Coca-Cola Company is a multinational corporation and producer, retailer, and distributor of nonalcoholic beverage. For over 20 years, it has been one of the biggest brands and is recognized by 94% of people all over the world. There are many factors that contribute to the success and reputation of Coca-Cola, the following essay will discuss briefly about how Coca-Cola dominates the beverage industry in the 21st Century. Coca-Cola is considered to be the top brand with valuation about 83.84 billion dollars in 2015, whose net operating worldwide grows from 28.86 billion dollars in 2007 to 46 billion dollars in 2014 (Statista). It is now serving 1.9 billion of Coke products everyday in more than 200 countries (Coca-Cola company); more than 8000 glasses of Coke are consumed every second on our planet (Swapnil). Nevertheless, “if you could collect all the bottles of…show more content…
It is said that Coca-Cola’s formula is the most guarded trade on Earth - so secret that only two managing directors know it at one time and each of them just keep half of the process. By that unclear rumor, the populaces were persuaded to believe that Coca-Cola was such a special drink, unlike others. Furthermore, the Coca-Cola corporation pays a great amount of money on advertising more than the budget’s combination of Microsoft and Apple in 2010 (“16 interesting and fun facts about Coca Cola that will blow your mind”). Some of the famous advertising campaigns that Coca-Cola company had publicized are “The Coca-Cola Happiness Machine”, “Move to the beat”, “2ndLives”,... Having said that, the most successful one is “Share a Coke”. “Share a Coke” is a chance for you to share your personalized Coke with your friends or your beloved to create special memories of happiness and cheerfulness. Those creative advertisements had contributed to the success of

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