1. Consider Coca-Cola’s advertising throughout its history. Identify as many commonalities as possible for its various ads and campaigns. (For a list of Coca-Cola slogans over the years, check out http://en.wikipedia.org/wiki/Coca-Colaslogans.)
The purpose of this comparative analysis is to provide a summary of financial and accounting information to a potential investor who is looking to invest in either Coca-Cola or PepsiCo. This research will cover some facts from the financial statements of both companies for the year of 2004.
It is said that children smile up to 40 times more than adults every day. “It’s the first thing we ever learn to do”. Challenging viewers to watch without smiling.
Exchange rate gains or losses are brought to account in determining the net profit or loss in the period in which they arise, as are exchange gains or losses relating to cross currency swap transactions on monetary items. Exchange differences relating to hedges of specific transactions in respect of the cost of inventories or other assets, to the extent that they occur before the date of receipt, are deferred and included in the measurement of the transaction. Exchange differences relating to other hedge transactions are brought to account in determining the net profit or loss in the period in which they arise. Foreign controlled entities are considered self-sustaining. Assets and liabilities are translated by applying the rate ruling at balance date and revenue and expense items are translated at the average rate calculated for the period. Exchange rate differences are taken to the foreign currency translation reserve.
For more than a century, Coca Cola and PepsiCo have been the major competitors within the soft drink market. By employing various advertising tactics, strategies such as blind taste tests, and reward initiatives for the consumer, they have grown to become oligopolistic rivals. In the soft-drink business, “The Coca-Cola Company” and “PepsiCo, Incorporated” hold most of the market shares in virtually every region of the world. They have brands that the consumers want, whether it be soft-drink brands or in PepsioCo’s case, snacks. With only one soft-drink market, the two competitors have no choice but to increase sales by stealing the other competitor’s clients. This led to the term, the “cola wars” which was first used
Pepsi competes head-to-head against Coca-Cola in one of the biggest rivalry in United States, the Cola Wars. Although the rivalry did not officially start until 1975, the two companies had been butting heads since the beginning of their respective origins. Although most people in their lifetimes only notice the Pepsi Globe, the Pepsi logo went through drastic changes going from a red signature, to a patriotic bottle cap, to finally a simplistic, Pepsi Globe. Each major logo change reflects either significant altercations in the company, marketing campaign, and/or the cultural value of the time. While Coke-Cola kept the classic signature, Pepsi constantly changes its logo every few years to keep its image as a progressive company for marketing strategies and brand value.
Employees are the most beneficial assets that a business can have. Without staff a business, essentially, would be unable to operate. Therefore it is of vital importance to maintain a highly efficient relationship between employers and employees. This is carried out through Employment Relations.
What is advertisement? Generally, advertisement is the activity or profession of producing information for promoting the sale of commercial products or services or ideas. Advertisement can be represented in an audio, visual or video form of marketing communication that employs an openly sponsored, non-personal message to promote. Traditionally, advertisement is communicated through different way, including old media such as newspapers, magazines, television, radio and outdoor advertisement etc. In recent years, as the fast development in technology or we so-called “The new generation of necessarily with smart phone”, it is firmly believed that most of people can’t live without smart phone and tablet computer. People get the latest information from their smart phone or tablet instantly. As a result, apart from the old media, new media such as mobile advertisement YouTube (video form) is the widespread and popular way for advertisement. In this essay, I am going to analyze the advertisement of Coca-Cola in visual art perspective.
Advertising is ever changing since people and products are always transforming. Coca-cola has been living the advertising roller coaster since 1886.(About Us Coca-Cola History) Their message has changed since the beginnings of being a solution for the weary and tired to a message of creating a unity for people. The direction of the advertisements has changed considerably through the years. Although this may be the case if one looks at two specific advertisements, one from 1886 and another from 2016, the differences and similarities are striking. One can break down these similarities and differences into three distinct categories being the models in the ad, the Coca-Cola logo/ slogan, and the audiences the advertisements are directed towards.
From the 20th century onwards, marketers realized that in order to increase consumer numbers products needed to become less industrialized and more specialised and personalised, which could be achieved by focusing specifically on consumer desires (Lury, 2011). Manufacturers are now spending more time and effort on the visual display and uniqueness of their products. As a result, our society has a vast range of commodities available to us, in every size, shape, colour, model, and flavour you can imagine to cater to every taste. The birth of Coca-Cola began in 1886 when Atlanta pharmacist Dr John S. Pemberton created a soft drink that could be sold at soda fountains. He made his own syrup flavour and mixed it with carbonated water at the local pharmacy, resulting in high praise from those in the community who tasted it. His partner and bookkeeper Frank M. Robinson invented the name “Coca-Cola”, and was also responsible for designing the distinctive cursive font. When it was first made, Coca-Cola was sold for 5 cents per glass, and in the first year Atlanta sold about 9 servings per day. Now, daily servings make about 1.9 billion dollars around the world (World of Coca-Cola, 2016). Because Coca-Cola was such a unique creation at the time, it was important that it also had a unique appearance to catch the attention of consumers. In 1916, idea of a contour bottle was conceived. The shape of it was so distinctive that it
The Coco-Cola company is a company that has been a part of the American culture and that have could sustain its brand name and that of a strong competitor in the global beverage market for as long as the company has been in existence. The Coco-Cola company was founded in 1886 in the United States and quickly positioned itself as the leading soft drink in America. Its competitor PepsiCo, has always been a strong contender and rival but has never risen to the level of out producing Coco-Cola who has consistently dominated the beverage market in America for a greater part of the early century. In their attempt to ensure that they remain the leading soft drink there was a thrust to go global which they did by expanding their market in almost every country around the world. Their rival PepsiCo has had to diversify beyond the soft drink industry to include waters, juices, teas and snacks to be able to sustain a viable and sustainable profitable revenue. As Coco-Cola continue to expand in the global market, it quickly became a brand that was hard to beat especially since most of it revenues came from the overseas market and this was not without it challenges.
The variety of brands such as Coca Cola, Diet Cola, energy, juices and sport drinks. This is accompanied by the strong availability of the brand such as retailers, restaurants.