Coca Cola Essay examples

1. Using the current ratio, discuss what conclusions you can make about each company’s ability to pay current liabilities (debt).

This case study is the story of Coca-Cola, its history and the report about one of the most fascinating stories about the company this is still regarded by many as a mysterious case: “the introduction of the new Coke”.

Exchange rate gains or losses are brought to account in determining the net profit or loss in the period in which they arise, as are exchange gains or losses relating to cross currency swap transactions on monetary items. Exchange differences relating to hedges of specific transactions in respect of the cost of inventories or other assets, to the extent that they occur before the date of receipt, are deferred and included in the measurement of the transaction. Exchange differences relating to other hedge transactions are brought to account in determining the net profit or loss in the period in which they arise. Foreign controlled entities are considered self-sustaining. Assets and liabilities are translated by applying the rate ruling at balance date and revenue and expense items are translated at the average rate calculated for the period. Exchange rate differences are taken to the foreign currency translation reserve.

The purpose of this comparative analysis is to provide a summary of financial and accounting information to a potential investor who is looking to invest in either Coca-Cola or PepsiCo. This research will cover some facts from the financial statements of both companies for the year of 2004.

Employees are the most beneficial assets that a business can have. Without staff a business, essentially, would be unable to operate. Therefore it is of vital importance to maintain a highly efficient relationship between employers and employees. This is carried out through Employment Relations.

Pepsi competes head-to-head against Coca-Cola in one of the biggest rivalry in United States, the Cola Wars. Although the rivalry did not officially start until 1975, the two companies had been butting heads since the beginning of their respective origins. Although most people in their lifetimes only notice the Pepsi Globe, the Pepsi logo went through drastic changes going from a red signature, to a patriotic bottle cap, to finally a simplistic, Pepsi Globe. Each major logo change reflects either significant altercations in the company, marketing campaign, and/or the cultural value of the time. While Coke-Cola kept the classic signature, Pepsi constantly changes its logo every few years to keep its image as a progressive company for marketing strategies and brand value.

The Coco-Cola company is a company that has been a part of the American culture and that have could sustain its brand name and that of a strong competitor in the global beverage market for as long as the company has been in existence. The Coco-Cola company was founded in 1886 in the United States and quickly positioned itself as the leading soft drink in America. Its competitor PepsiCo, has always been a strong contender and rival but has never risen to the level of out producing Coco-Cola who has consistently dominated the beverage market in America for a greater part of the early century. In their attempt to ensure that they remain the leading soft drink there was a thrust to go global which they did by expanding their market in almost every country around the world. Their rival PepsiCo has had to diversify beyond the soft drink industry to include waters, juices, teas and snacks to be able to sustain a viable and sustainable profitable revenue. As Coco-Cola continue to expand in the global market, it quickly became a brand that was hard to beat especially since most of it revenues came from the overseas market and this was not without it challenges.

For more than a century, Coca Cola and PepsiCo have been the major competitors within the soft drink market. By employing various advertising tactics, strategies such as blind taste tests, and reward initiatives for the consumer, they have grown to become oligopolistic rivals. In the soft-drink business, “The Coca-Cola Company” and “PepsiCo, Incorporated” hold most of the market shares in virtually every region of the world. They have brands that the consumers want, whether it be soft-drink brands or in PepsioCo’s case, snacks. With only one soft-drink market, the two competitors have no choice but to increase sales by stealing the other competitor’s clients. This led to the term, the “cola wars” which was first used

1. Consider Coca-Cola’s advertising throughout its history. Identify as many commonalities as possible for its various ads and campaigns. (For a list of Coca-Cola slogans over the years, check out http://en.wikipedia.org/wiki/Coca-Colaslogans.)

A) Coca-Cola is predominantly a manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups. They also manufacture finished beverages.

What could possibly be more American than apple pie, baseball or the anonymous World War II kiss? Coca- Cola, of course! Coke’s strong pathos resonates as a symbol of America’s golden years. The Coke bottle montage adorned in pictures of unforgettable American events, artists and past times embodies what it truly means to be American. To be American means to take pride in your country and represent as a unit, not as an individual. All the components that have compose this montage grasp the concept of American patriotism.

Analyze and discuss the current effects of IFRS on the pension reporting for Coca-Cola and PepsiCo at 2009 year-end.

It is said that children smile up to 40 times more than adults every day. “It’s the first thing we ever learn to do”. Challenging viewers to watch without smiling.

Advertising is ever changing since people and products are always transforming. Coca-cola has been living the advertising roller coaster since 1886.(About Us Coca-Cola History) Their message has changed since the beginnings of being a solution for the weary and tired to a message of creating a unity for people. The direction of the advertisements has changed considerably through the years. Although this may be the case if one looks at two specific advertisements, one from 1886 and another from 2016, the differences and similarities are striking. One can break down these similarities and differences into three distinct categories being the models in the ad, the Coca-Cola logo/ slogan, and the audiences the advertisements are directed towards.

Coca-Cola’s value proposition is unique in that is has a patented secret formula that others can only imitate. They have over 500 brands and 3500 products worldwide including soft drinks, water, juice, coffees, teas, decaffeinated, low calorie, zero calorie, and energy drinks that meet every kind of thirst need. They usually provide the best sale prices on many different size of drinks. They offer Coke Rewards where individuals can get free drinks, clothing and amusement park tickets.