Coca Cola Essay examples

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Coca Cola

This essay is regarding the most famous soft drink in the world Coca
Cola. Coca Cola was invented by Dr. John Pemberton on May 1886.
Pemberton mixed the combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the beverage. As time goes by, Coca
Cola company has already become the world’s largest company and the leader of soft drink producers. Why the company did so successful over one hundred years? Besides the reason that the product is very tasty, another important reason is the company’s marketing strategy. The 4 ‘P’s (i.e. product, price, place, promotion) will be talked about as following.

PRODUCT

The Coca Cola Company has almost 400 brands of beverage. It markets four of the
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The well-know Coke promotion is “Coca Cola
Christmas”, Coca Cola has a great “reprehensive” and considerable amount of Coke will be sold during that period.

PLACE (DISTRIBUTION)

Coca Cola Company manufactures beverage syrup and concentrates which then sell to a network of independently operated bottlers. For example, there is a bottler in Prince Alberta which is located in Saskatchewan.
Some of the bottler independently owned, some of them are owned by The Coca
Cola Company. Bottlers are responsible for producing, packaging and distributing the products to their territories. The method of the transportation usually is trucks. Trucks deliver products to intermediaries like retailer and restaurant. They also fill up the vending machine regularly which can be found all over the city.

We can easily notice that some other soft drinks compete with coke classic.
Although Coke classic takes big amount of market, other soft drinks also has big market share, such as Pepsi Cola, Mt.Dew, and so on. I like to drink Coke classic, because it is not as sweet as Pepsi product. Coke classic also is famous and reliable brand with a reasonable price. It is easy for customer to get in everywhere in the world.

2. The target market I am going to choose, who are young adults (20-29 years old). Some of people are in the baby boom echo group (20-24), and the other in buster (20-24). The Coke classic is suitable for my market

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