Coca Cola

1750 Words Dec 13th, 2011 7 Pages
Introduction :

The below essay is about Coca-Cola company which is a beverage manufacturer established in the year 1892.The company 's primary product is Coca cola which was invented in the year 1886 and was first bottled in 1894.The focus of this essay will be on developing a marketing strategy for Classic Coca-Cola or Coke for first half of 2012.This will also discuss about the market segmentation ,pricing strategy and target market using micro and macroeconomics concepts.

The economic forecast report 2012 from different sources clearly communicates high economic growth , less unemployment and inflation rates.

http://businomics.typepad.com/businomics_blog/2010/11/economic-forecast-2011-2012.html
Coca cola can use alternative
…show more content…
On the other hand for diabetes people, 28-40 age groups, the company has Diet coke Which has no sugar .Also for consumers who require more caffeine, no sugar& zero calorie the company has Coke zero as choice. For low income groups coke has returnable glass bottles, for high income groups PET bottle coke is available, apart from that coke 's pricing strategy is in a way that most of the people can afford so they also have Tin cans coke. For various family sizes coke has various quantities such as 200ml,350ml,500ml,1ltr,3ltr and cluster of cans(6s,12s,18s).
Geographic Segmentation Hot and sunny weather pattern countries like UAE and African countries.
Psychographic segmentation Focuses on Music and sports lovers (ex : Coca cola owns a baseball park in Allentown,Pennsylvania attracts sports consumers)

Pricing Strategy:
Coca-Cola uses have different pricing strategies because of its existence over 195 countries:
Psychological pricing strategy: The price of a 2-liter bottle of Original Coke was $2.495. They set the price to end in a 9, because this makes customers think the price is less than $2.50, to appeal to the

More about Coca Cola

Open Document