Coca Cola Great Britain ( Ccgb ) Essay

The Coca-Cola Company is America’s number one soda brand and has been consumer’s drink of choice for decades. Coca-Cola does not sell just for its great taste, but also for its effective marketing strategies and sustainability. According

Marketing strategies began to take broader dimensions as the soft drink industry continued to expand and became more complex. In 1976, Pepsi introduced the Pepsi Challenge in its campaigns, a moved that directly challenged Coca-Cola’s longstanding dominance. In 1985, responding to the pressure of the taste tests, which Pepsi always won, Coca-Cola decided to change its formula. This move set off a shock wave across America. Consumers angrily demanded that the old formula be returned, and Coca-Cola responded three months later with Classic Coke. Five years after the infamous Coke fiasco, the Coca-Cola

Coca-Cola is the provider of carbonated and non-carbonated beverages that can be found in many homes, businesses, and almost everywhere you go in your daily routine. As follows in this plan, Coca-Cola renovates their concept and strategic focus by adding importance to target segments with new and evolving

It is no secret that one of America’s biggest health concerns is obesity. Sugar has been linked as one of the greatest causes of obesity. The amount of daily sugar intake has increased over the past years and with it so has it’s health risks. The food industry is now adding additional sugar to their products. Many of the big named companies are great contributors to the obesity rate in the United States. Those with the greatest impact are soda companies. These sugary drinks are a major contributor to this epidemic. Sadly, many people are unaware of the consequences that excessive sugar can cause. Therefore, soda companies should add to the beverages that contain

Coca-Cola is shifting its product strategy to develop healthy beverages. “Minnick’s ambitions, if they hold, would utterly redefine Coca-Cola’s image as a purveyor of sugar-laden junk that you should’ve give your kids” (Carvens & Piercy, 2009). Entering a healthy-beverage market segment can potentially improve as well as expand Coca-Cola image. The new market segment will reel in even more consumers for the company, only

Coca-Cola is among the most recognized brands in both corporate history and the present day consumer market. Both domestically and internationally, Coke is not only the leading soft-drink brand, but it is also among a number of elite corporate entities whose consumer appeal and sustained viability have made them cultural institutions on a global scale. And for a long time, Coke's status as the single great power in the global soda marketplace seemed unimpeachable. But the late 1990's, a time both of burgeoning global-economic upheaval and challenging corporate recalibration, presented Coke with a similar problem to that facing many of the top corporate brands in America. As the domestic market become evermore splintered and international markets continued to open up, Coke's supremacy in the market was beginning to be challenged, particularly by the presence of Pepsi and other competitors. Perhaps even more than its competitors though, Coke's biggest challenge today comes from the medical and nutritional communities. This is a particular area of concern for the Coke brand which, in spite of its recognition and popularity, has increasingly been associated with issues of childhood diabetes, obesity and the proliferation of heart disease. This has imposed a great deal of pressure on Coca-Cola to demonstrate a meaningful connection between the brand and something of nutritional value.

Diabetes is an epidemic spreading throughout the United States. 29 million people in the United States currently live with diabetes. (“Center for disease control and prevention”, 2016). Coca Cola and Pepsi are two of the top soda distributers around the globe. Coca Cola has been a company since 1886 (“The History of Coca Cola”, 2014). On the other hand Pepsi has been avaible to the public since 1965 (“History of the birthplace”, 2013). These two companies have had over one hundred years combined to advertise, and sell their extremely un-healthy sugar filled beverages. That has aided the diabetes epidemic that is currently in the United States. If one consumes too much soda they will begin to have many health problems, which

Coca-Cola and PepsiCo compete at length with each other among an extensive list of other brands. A key concern for both of these companies in 2011 was their capability to market, produce, and distribute across national boundaries of a single nation. This concern has decreased as both companies were able to push though their limitations and were able to establish manufacturing plants in countries across the globe. (Coca Cola Company, 2011)

Because of prevailing junk food, the next generation of Americans will struggle with obesity and diabetes more than any other. Thus, one of the culprits is the sugar-filled sodas and other sugar-sweetened beverages, like sports drinks or sweet-teas. At this point, Legislators in California are trying to emblazon sodas with a warning label that looks similar to the alert on cigarette packages or alcohol bottles. They believed that all beverages with more than 75 calories of added sugar in a 12 oz. will contribute to obesity, diabetes and tooth decay. Legislators’ intention is positive to protect people, however, their statement has no support by any research institutes.

They have found an alarming connection between the consumption of sugar in soft drinks and cardiovascular diseases, as one soft drink a day increases the chance of death by one-third. Also, individuals who consume a quarter of the daily calorie intake from sugar increase the death risk by half. The World Health Organisation recommends that a maximum of ten percent of calorie intake comes from added sugar. ”Not only is added sugar an unnecessary cause of calories, but also predisposes to strokes and heart attacks. We need to take action now.” (Hope,

Did you know that “sugar-sweetened beverages are the single most fattening and disease promoting aspect of the modern diet” (“15 Things”), yet it is one of the most popular drinks in the United States? It is surprising that a liquid could cause so much damage to one’s health. This is one of many factors contributing to obesity. In fact, the population of obese adults who are of the age 20 and older in the United States has doubled since early 1960s, from 13.4% to 35.7% (“Overweight and Obesity Statics”). That means that more than one-third of adults are considered to be obese today in America, and its number is still increasing. This is something we need to further study since obesity causes critical health damages such as cancer, stroke, high blood pressure, type 2 diabetes, and stillborn for a child whose mother is obese.

The Coca-Cola organization has made exemplary strides mainly to offer a variety of products to its clients even with the competitive nature of the market. Consumers’ choice gets based on the brand aspect in which the organization wins most customers' heart against its rivals. Even though a significant number of people deny cases to having inclination picking between Coca-Cola items or its rivals', many have a strong desire in some way. Many inclines toward Coca-Cola products since the organization has more than hundred years of history and predictable brand image. This picture is engraved in a lot of people subsequently end up purchasing their beverages. It is out rightly conspicuous in the company’s high market share in the field of soft drinks.

Another important weakness is that the company’s products are seen as a major cause of obesity. (Melser, 2013) The beverage sales are affected by various factors including change in trends and preferences. Recently, beverage sales have fallen because of people’s increased preference for the health drinks. Around the world, obesity is a major problem and the Coca Cola products are seen as a major cause of obesity. As people are getting health conscious they are moving towards low calorie healthy drinks. This affects coca cola’s profitability and popularity. However, the brand can overcome this situation by increasing the number of low calorie products in its brand portfolio. It will need to add more healthy choices for its customers in its product portfolio.

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to assess the conditions that created Coca-Colas marketing problems, evaluate the future of healthy beverages and non-carb drink brand extensions, and provide recommendations to the management.