Coca Cola Hellenic : A Global Company

Coca-Cola Company also has a company focus on sustainability. Live Positively is Coca-Cola’s platform for sustainability and is Coca-Cola’s “commitment to make a positive difference in the world by redesigning the way we work and live so sustainability is part of everything we do”. Coca-Cola is reaching across borders through collaboration and partnership to connect and change, is using optimism to stir hope, build solutions, create possibilities, and touch communities across the globe, and with their actions change can be inspired in the world now and in the next generation.

Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer’s preferences, with affordable price and made easily accessible.

The Coca Cola Company is very cautious and responsive to change; they act with urgency and have the courage to discourse when needed to work more efficiently. Coke’s focus is to administer its system assets to build values and rewards for the people who take risks by finding better ways to solve problems. Coca Cola Company feels they are accountable for their actions and inactions and hence answerable to the people. They learn from their outcomes and understand what works or what doesn’t for them.

In this time where the world is quickly changing, Coca-Cola should consider shifting with consumers by personalizing and customizing products to healthy ones. They should become more global and focus on systematic problem solving to help solve this problem. So that, in the instance actions is taken against high level sugary or caloric drinks, they would not be affected and the beginning product, the foundation of the company’s name would not be

Foremost, Coca-Cola’s first strength is being the best global brand in the world in terms of value. According to Interbrand, the company is the most valued brand, $77,839 billion, in the world. Moreover, they have the world’s largest market share in beverage with around 40%. Their positioning in the market makes it easier to have bargaining power over their suppliers. Coca Cola is the largest beverage producer in the world

A brand is recognised when a good quality product is produced, promoted and sold giving excellent satisfaction to consumer. With intensified competition in the market, building and maintaining a strong brand is extremely crucial. Brands go through their individual life cycles and brands that represent quality and esteem are able to maintain their position in the market. One of such brand is The Coca Cola Enterprise. The Coca Cola Enterprise is definitely a brand to look up to being the world’s largest beverage company and marketing over 500 non alcoholic beverage brands. The company has been in the market since 1886 that is for 128years now. It owns and markets four of the world top five non alcoholic drink brands which include Coca Cola, Diet Coke, Fanta and Sprite. How has Coca Cola been able to be at the top for such a long time? The answer is because of its excellent brand communication and service quality.

The company is also involved in community social responsibility programmes such as empowering women and sponsoring of the Olympic. The industry is highly competitive. The competitors of Coca Cola company are Pepsico Inc, Dr Pepper

The Coca Cola company is truly global , and its main product is recognised and consumed worldwide . The company organises and structures itself in a way that reflect that fact . At the same time, the company looks to meet the particular needs of regional markets sensitively and its structure also needs to reflect that fact.

The Coca Cola is a globalized company and has business practices put in place that are built on simplicity and solidity. The Coca-Cola Company and its network of bottlers include the most sophisticated and all-encompassing production and distribution system in the world (Coca Cola, 2009). That system is devoted to people working long and hard to sell the products that Coca-Cola creates.

The customers, although are well aware of the side effects and health effects which the product, Coca Cola, has on the human bodies, but still people continue to drink such a harmful soft drink (Hunt, et al., 2006, p. 5). Apart from this, the company has retained its position in the market with the developments or innovations of the various soft drinks such as sprite, fanta, or even minute maid which has gained much popularity in a smaller period of time since its innovation (Statham, 2014). Along with this, there is another major problem for the company and that is the competitive brands in the market.

The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of the non-alcoholic beverage syrups and concentrates.

The Coca-Cola Company is a multinational beverage corporation that manufactures and retails non-alcoholic concentrates and syrups. These concentrates and syrups are then sold to bottlers throughout the world; it is the bottlers who sell, distribute, and merchandise the product. In the United States and Canada, the company owns Coca-Cola Refreshments, and therefore mostly bypasses franchised bottlers and is responsible for manufacture and sale of its drinks.

According to the 2011 annual report filings by Coca-Cola with the U.S Securities and Exchange Commission, a significant differentiation and business-level strategy employed by the company is the use of technology advances in creating cost-friendly and efficient means of drink production. Furthermore, the commitment to innovation and sustainability has

Increasing awareness among consumers, public health professionals and government agencies of the potential health problems associated with obesity and inactive lifestyles represents a significant challenge to the Coca-Cola industry. The company has recognized that obesity is a complex public health problem. Their commitment to consumers begins with the company’s broad product line, which includes a wide selection of diet and light beverages, juices and juice drinks, sports drinks and water products.

Environmental: Just like that change to a healthier life style, the current societal norms take into consideration the environmental impact of large corporations. Coca-Cola uses a large quantity of water in the production process and has been criticized by their environmental stakeholders. This has caused Coca-Cola to find