Coca Cola Internal Analysis

1313 WordsFeb 6, 20136 Pages
Internal analysis of the Coca Cola Company internal Environment Using Resource Based View analysis By: (Name) Presented to: (Instructor’s Name, Course) (Institution’s Name) (Date) All Rights Reserved Executive Summary Coca-cola Company is leading manufacturer, distributor, and marketer of non alcoholic drinks in the United States of America and all over the world. It is a multinational Giant company that has market presence in almost all countries of the world. The company has also diversified from its initial soft drinks to manufacture fruit juices and other non-soda drinks. Its objective has been to maintain its global leadership in supply of beverages and other non-soda drinks through maintaining high…show more content…
It will however have to improve on its sluggish performance in northern America which is its major market. The internal resources and capabilities of Coca-cola Company will continue to provide a secure foundation for formulation of long term strategy and ensure it maintains a strong reputation. All Rights Reserved Rerences Barney, J. B. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management , 99-120. Comeford, R., & Callaghan, d. (2011). Environmental, industry, and internal analysis. London: Prentice Hall. Connely, D. (2010). Strategy for Internal Environment. Power point presentation. Edvinsson, L., & Malone, S. (1997). Intellectual Capital:Realizing Your Company’s True Value by Finding its Hidden Brainpower. New York: Harper Business. Henry, A. (2007). The Internal Environment of an Organization. London: Oxford University Press. Lawton, K. (2006). Swot analysis: A management Strategic Success Tool. New York: All Rights Reserved Cambridge. Szulanski, G. (1996). Exploring Internal Stickiness:Impediments to the Transfer of Best Practices within the Firm. Strategic Management Journal , 27-44. Zahorsky, D. (2009). A business owner's Secret Weapon: Swot analysis. New Jersey: Mc Graw Hill. All Rights Reserved
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