Coca Cola Marketing Plan

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Live Positively: COCA-COLA COMPANY MARKETING PLAN Coca-Cola Company Marketing Plan Bellevue University Marketing Essentials BUSC335-308H Table of Contents Page 3 Executive Summary 4-5 Mission Statement 6 Demographic Information 7 Target Market 8-9 Current Marketing Efforts 10- Competition 11-12 Internal and External Environments that affect the Corporation 13-15 New Strategies 16-17 Target Market 18 References Coca-Cola Company Marketing Plan Executive Summary The Coca-Cola Company is the world 's largest beverage company. Coca-Cola owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages…show more content…
Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it 's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well Focus on the Market Focus on needs of our consumers, customers and franchise partners Get out into the market and listen, observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious Work Smart Act with urgency Remain responsive to change Have the courage to change course when needed Remain constructively discontent Work efficiently Act Like Owners Be accountable for our actions and inactions Steward system assets and focus on building value Reward our people for taking risks and finding better ways to solve problems Learn from our outcomes -- what worked and what didn’t Be the Brand Inspire creativity, passion, optimism and fun Demographics The demographic of the coca cola beverage company can simply be stated as everyone; with over 3500 different products in 200 countries. Coca cola cannot simply target specific markets; they have to target entire cultures. Some could even argue Coca Cola has created their own culture. They have gone so far past simply being a single beverage company. They have taken a dream one man made a 1.7 billion serving a day global dominator. Given a global

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