Coca Cola Marketing Plan

3336 Words May 26th, 2014 14 Pages
Live Positively: COCA-COLA COMPANY MARKETING PLAN

Coca-Cola Company Marketing Plan

Bellevue University
Marketing Essentials
BUSC335-308H
Table of Contents

Page
3 Executive Summary
4-5 Mission Statement
6 Demographic Information
7 Target Market
8-9 Current Marketing Efforts
10- Competition
11-12 Internal and External Environments that affect the Corporation 13-15 New Strategies
16-17 Target Market
18 References

Coca-Cola Company Marketing Plan
Executive Summary

The Coca-Cola Company is the world 's largest beverage company. Coca-Cola owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages
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Leadership: The courage to shape a better future
Collaboration: Leverage collective genius
Integrity: Be real
Accountability: If it is to be, it 's up to me
Passion: Committed in heart and mind
Diversity: As inclusive as our brands
Quality: What we do, we do well
Focus on the Market
Focus on needs of our consumers, customers and franchise partners
Get out into the market and listen, observe and learn
Possess a world view
Focus on execution in the marketplace every day
Be insatiably curious
Work Smart
Act with urgency
Remain responsive to change
Have the courage to change course when needed
Remain constructively discontent
Work efficiently
Act Like Owners
Be accountable for our actions and inactions
Steward system assets and focus on building value
Reward our people for taking risks and finding better ways to solve problems
Learn from our outcomes -- what worked and what didn’t
Be the Brand
Inspire creativity, passion, optimism and fun

Demographics The demographic of the coca cola beverage company can simply be stated as everyone; with over 3500 different products in 200 countries. Coca cola cannot simply target specific markets; they have to target entire cultures. Some could even argue Coca Cola has created their own culture. They have gone so far past simply being a single beverage company. They have taken a dream one man made a 1.7 billion serving a day global dominator. Given a global

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