The Coca-Cola Company MKT300 October 8, 2008 A. Introduction The Coca-Cola Company is the world's largest beverage company, operating in over 200 countries with a product line that includes over 2,800 diverse items. The company's primary responsibility is to develop concentrates, beverage bases and syrups, which are sold to bottling companies that comprise the world's largest beverage distribution system. In addition to product development, the Coca-Cola Company is responsible for product marketing. Their mission is to refresh the world, inspire moments of optimism, and to create value and make a difference. B. External Environment Socio-Cultural Factors Coca-Cola is recognized as the world's most valuable brand. The company …show more content…
The Coca-Cola Company should address external technological threats by investing directly in applied research to improve recording and monitoring of the sales, production and delivery process between the Coca-Cola Company and the bottling companies (p. 90). Competitive Factors Consumer tastes and needs are ever changing. With the new focus on health and nutrition and concerns with obesity, many consumers are changing their behaviors and products choices. Tea products, bottled water and energy drinks have become favored as opposed to the typical soft drink. This is an external threat to the Coca-Cola Company, as these changes in preferences have increased the number of competitors in the industry. The Coca-Cola Company is not only in competition with soft drink companies, like PepsiCo, Inc., but with other unassuming companies like Unilever, Kraft Foods, and Nestle. The Coca-Cola Company must continue aggressive efforts in responsible marketing, community investment and product development to hold the No. 1 place in sales of juice, ready-to-drink coffees, and teas. Surprisingly, Coca-Cola is ranked No. 3 in soft drinks, but their No. 1 ranking in juices, teas and coffee products indicate that they are in touch with their consumer's interests, and that they understand that soft drinks cannot be their sole products in order to sustain business. C. Target Market The primary
Coca-Cola is shifting its product strategy to develop healthy beverages. “Minnick’s ambitions, if they hold, would utterly redefine Coca-Cola’s image as a purveyor of sugar-laden junk that you should’ve give your kids” (Carvens & Piercy, 2009). Entering a healthy-beverage market segment can potentially improve as well as expand Coca-Cola image. The new market segment will reel in even more consumers for the company, only
Coca Cola’s first main weakness is that it is highly susceptible to any kind of negative publicity. Every kind of negative publicity can hurt the brand badly. Some years ago after traces of pesticides were found in the products of Coca Cola, it had hurt the brand really hard. Sales had dipped in various corners of the world apart from the criticism that flowed. Any such thing can hurt the popularity and sales of coca cola. However, Coca cola can overcome this weakness by being more transparent regarding the ingredients it uses in the production of its brands.
The Coca-Cola Company is a strong multinational company with a well-established trademark that has done well since 1886. The company has improved its marketing strategies to satisfy customers in a better way. Since its establishment, it has effectively differentiated itself by being considered as the largest manufacturer, marketer, and distributor of non-alcoholic syrups
The Coca-Cola Company (Coca- Cola) is the world’s leading manufacturer of soft drinks. Coca Cola
The Coca-Cola Company is the world’s largest beverage company. We own or license and market more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks.
Coca Cola is the one beverage company in the globe with presence across all the continents. The company offers a variety of carbonated soft drinks such as Coke, Fanta, and Sprite. The company owes its success to product innovation, diversity, and social responsibility. The company operates in various foreign market through independent bottler companies that are supplied with syrup to make various beverage brands. The company operates in a competitive market with PepsiCo being its major competitor.
Coca-Cola is a globally recognized beverage company. Most of its products are well-known, but some of its newer beverages consumers do not associate with the brand. Coke’s product offerings include water, soft drinks, and energy drinks. However, when the average consumer thinks of Coca-Cola products, coffee-based beverages do not come to mind. The main reason for this is Coca-Cola’s lack of offering a
The success of the Coca Cola Company has provided over 500 brands over the history of 127 years of being a beverage company. Coca Cola Company is the world’s largest beverage company focusing in five key areas of people, profits, portfolio, partners, and planet. The Coca Cola Company uses a smaller model to understand and control the growth, resources, and capabilities of their organization.
nship with the Coca-Cola Company * Operation focused on the developed markets * Advertising * Extensive distribution capacity and strong production network * Launch of Coke Zero, respectively the whole Zero range * Recycling Zone (Pilot programme) * Sponsoring of sport events
The process of the product is essential in Coca-Cola’s marketing plan. The process determines the capability of Coca-Cola’s product to supply the demand of the consumers. When the process is implemented within the marketing mix it will help determine how Coca -Cola promotes and delivers the value created. It also factors in on how the company wills education and supports their customer’s on an ongoing basis (“Marketing Mixes for Coca-Cola Marketing Essay”, 2013).
There has been a recent shift in American product demands. As health concerns such as obesity and diabetes have become more apparent in American society, consumers have been demanding healthier options. This trend has led to a rise in sales for water and wellness beverages and a decline in sales of sugary beverages such as soda. Last year, for the first time in history, bottled water sales surpassed pop sales. Beverage companies in response are expanding and changing their options.
The Coca-Cola Company is a leading giant in the soft drink manufacturing industry. The company creates, produces, distributes and markets non-alcoholic beverage syrups and concentrates to bottlers worldwide to produce soft drinks, and artificially carbonated beverages.
Coca Cola Company is the world’s leading soft drinks, operates in more than 200 countries and sells 400 brands of non-alcoholic beverages in beverages industry. Coca Cola is also the most valuable brand in the world and world’s largest manufacturer and distributor. Coca Cola is a globally recognized and known successful company. The Coca Cola was founded on May of 1886. As late as the 1990s, Coca Cola was one of the most respected and impressive companies in the world, known as a very successful and most impressive management team (Nasdaq, 2014). Since 1998, the Coca Cola Company has been tackling with internal weaknesses, imperfection, and external risks and threats uncertainty.
In order to better analyze the industry and to understand the macro-environment in which Coca Cola is evolving, we have used
Coca-Cola company is the world 's largest soft drink maker. They sell over 1.3 billion every day around the world. Its top five brands in the world are Coca-Cola, Diet Coke, Fanta, and Sprite. The company has world 's most persistent distribution systems, offers around 400 beverage products in more than 200 countries worldwide. Coca-Cola make its products available through network of Company owned or distribution operations or bottling partners, wholesalers and