Coca-Cola Marketing Strategy

Coca Cola is one of the most famous and iconic brands in the world. In fact, it is so popular that according to Coca Cola’s most recent newsletter the word “Coca Cola” is the second most understood term worldwide only behind the word “okay.” Coca Cola origin roots can be traced back all the way to 1886 when Coca Cola was invented by John Pemberton who then with the help of his friend Frank Robinson named the drink “Coca Cola” and later on patented the Coca Cola extract. However, in 1888 both the Coca Cola brand name and its formula were acquired by Asa Griggs Candler who would go on to make Coca Cola an iconic brand and would lead an evolution that would change the beverage industry forever. However, Coca Cola would not be where it is now without several key milestones which guided the company to its success now. Some of these key milestones include in 1904 releasing its first Coca Cola Advertisements on magazines and artworks nationwide which began Coke’s popularity as it would go on to be a star in the beverage industry. This led to another key milestone in 1930 as Coca Cola decided to take its company internationally and compete in markets outside United States. This is important as this event lead to enormous success and brand value for Coca Cola as a world famous beverage product. Coca Cola’s successful entry into international markets was just the beginning for its success and these accomplishments would continue in 1950 as Coca Cola achieved another key

Coca-Cola began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavoured syrup, took it to his neighbourhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca Cola” as well as designing the trademarked, distinct script, still used today.

Coca-Cola Company history originated in 1886 when the “curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains” (Coca Cola History, 2013, para. 1). He generated flavored syrup, took it to his

Coca Cola Company is an American beverage manufacturing corporation in which it is taking care of the manufacturing, marketing and retailing of their non alcoholic beverage and syrup products throughout the world. Coca-cola company was started by a pharmacist whose name is John Stith Pemberton in 1889 in Columbus, Georgia it is now a multi-billion corporation operating in nearly 200 countries with its main headquarters in Atlanta, Georgia (www.coca-cola.co.uk/about-us/our-business). Although the company is best known for its most popular product “Coca Cola”, an aerated non-alcoholic cold beverage, but it offers around 500 brands all over the globe. (Pendergrast, 2000).

Coca Cola and Pepsi are the brands with the highest brand equities. Both, Coca Cola and Pepsi have gone through the highs and lows of their business to reach that position. Coca Cola’s marketing has been changing over time with more and more products being added every day, while Pepsi has implemented several smart marketing strategies to improve its turnover and profits. So, let’s see what were the marketing strategies implemented by Coca Cola and Pepsi.

The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified

The history of Coca Cola began in 1886 and it was founded by Atlanta pharmacist, Dr. John S. Pemberton the curiosity led him to create a distinctive tasting soft drink that could be sold at soda fountains. The first servings of Coca – Cola were sold for 5 cents for a glass. During the first year, sales were a meek nine portions per day in Atlanta. Today, daily servings of Coca Cola beverages are estimated at 1.9 billion globally. In 1886 he sold to Atlanta businessman, Asa G. Candler. Under the leadership of Mr. Candler’s the distribution of Coca – Cola expanded to soda fountains. In 1894, overwhelmed by the growing demand for Coca Cola and the desire to make the drink movable, Joseph Biedenharn fixed bottling machinery in the rear of his

John Pemberton invented Coca-Cola in 1886 in Atlanta Georgia selling only nine bottles a day. Today Coca-Cola is one of the largest distributor and marketer of non-alcoholic beverage company’s in the world. It’s everywhere. Coca-Cola has 900 plants around the world and approximately 123,000 employees worldwide with its product being sold to 200 countries. It has hundreds of brands and thousands of products sold worldwide. Coca- Cola has one of the most sophisticated and persistent production and distribution systems in the world. It markets its product affordably in restaurants, stores, vending machines; concession stands, sporting events and etc. They also sell apparel with there logos on them to promote their brands and products. With a brand so large and successful it has several

Coca-Cola is the largest non-alcohol beverage manufacturer in the world, which holds approximate 43% market share. The firm is also ranked in top 20 in the Fortune 500 in terms of the largest capital with over 100 billion dollars in assets. John Stith Pemberton is the founder of the firm, which is headquartered in Atlanta, Georgia. During its 100 years of history, Coca-Cola has grown its businesses substantially in the globe. Currently, the firm presents over 160 countries, including China, India, Japan, and South East Asia countries. The main objectives of the firm that is it can serve its products to all consumers in the globe, and expands its businesses to the majority of strategic regions. In order to grow and expand its present to the other major markets, Coca-Cola executes its marketing strategies based on three different categories, including price, place, partnerships, and core products. These marketing methods have supported Coca-Cola to sustain, and grow in the soft drink industry.

Coca cola is a brand of multinational American company that produces beverages. This company does not only produce coca cola and other products but it also acts as a manufacturer, retailer, and marketer of the products manufactured. Many non-alcoholic beverages are also present in the company’s profile where syrups and non-alcoholic concentrates are few examples. The company is headquartered in Georgia in the state of Atlanta. The original product of the company for which it was established was a patent medicine named as coke. It was found in the late nineteenth century. Later on, the businessman, Asa Griggs Candler, put forward the idea of Coca Cola and he was able to make the product as one of the leading or dominant

The Coca Cola Company is a highly successful company that provides refreshing beverages to over 200 countries around the world. This multinational corporation produces many different flavored beverages, but it is most known for the product Coca Cola Classic. Simply known as “Coke”, this product is the highest consumed soft drink around the world. The Coca Cola Company was incorporated in 1892 and since then the market for its products has continued to increase. Although the Coca Cola Company is one of the largest and best-known beverage manufacturer, there are many other companies and brands out there on the market. Competitors such as the Pepsi Cola Company are doing everything they can to outdo this number one company. The Coca

Coca-Cola Inc. is a global leader in the beverage industry. The history of the company began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. The name Coca-Cola refers to two of its original ingredients: kola nuts, a source of caffeine, and coca leaves. Later on Dr. John S. Pemberton took his created flavored syrup to his neighborhood pharmacy and mixed it with carbonated water. Those who sampled it deemed the drink “excellent”. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca Cola” as well as designing the trademarked, distinct script, still used today (Worldofcoca-cola.com). Although Coca-Cola Inc.’s headquarters are in Atlanta, Georgia, the company’s operational reach encompasses over 200 countries worldwide across six operating regions: Eurasia, Africa, Europe, Latin America, North America, and Pacific (Coca-colacompany.com). We can say that Coca-Cola is available in every country, including Cuba and North Korea (through the grey market). Today the company produces more than 300 beverage brands and over 1.08 billion drinks are consumed per day around the world.

They have succeeded in focusing on the brand image, customer retention and adding social and ethical benefits to every bottle they sell (Coca-Cola.com, 2014). “In advertising, everything depends on strategy applied on the market, which is adjusted to the positioning” (Moraru, 2010).

Coca Cola was first born in Atlanta, Georgia on May 8, 1886. It is one of the best manufacturers, marketer and distributor of non-alcoholic beverage concentrates. It is known for selling beverage concentrates to bottling and canning operators and distributers. It extends the beverage business with fountain retailers and wholesalers. The Company‘s beverage products comprises of bottled and canned soft drinks, concentrates, sports drinks, tea and coffee. Starting its global network in 1920s, it is now operating in more than 200 countries and has been producing nearly 400 beverage brands. Its network comprises sophisticated and persuasive production and distribution system. For more than 115 years, the company has been creating special moments of pleasure to millions of people every day. It aims to accomplish its success in delivering satisfaction with its business partners through its brand and quality services. It aims to increase brand equity on the global basis and increase shareowner value over time. This company has managed to appeal its consumers around the globe , thus winning the title of world’s premier soft drink enterprise.

A Marketing Strategy comprises of many components which are associated with each other and incorporate a company 's publicising goals. Coca-Cola is a foremost example for successful marketing brand that is known and adored all over the world. The origin of a strong Marketing Strategy consists of a proper analysis, exploring all important factors which are required to achieve a desired target. I explore my knowledge of interest to know the effectiveness of the strategies used by a coca cola company to increase the sales and attract more customers for company benefits and customer satisfaction. The Coca Cola Company is the fastest growing corporation which has experienced dramatic growth, succeeding from nine glasses per day to nearly 4.5 billion cases on an annual basis. However, Coca-Cola offers nearly 400 brands in over 200 countries and controls the highest market share (44%) in the soft drink market. Coca-Cola has grown to one of the world 's biggest and most successful companies. Such a success could only be achieved by strong and outstanding Marketing strategies. This report provides information about Coca-Cola’s Marketing Strategy and analyzes its strength and how the company increase their productivity by using market segmentation plans.