Coca Cola Mission Statement

The environment: Coca COla conduct our business in such a way that the environment is protected and preserved, and the principles for environmental management and sustainable development into their business decisions and

Mission and Goals. Our company has a great mission statement, “Enriching the lives we serve with compassion,

MISSION: The mission of Coca Cola Amatil as a company is to make refresh the world by creating the moments of happiness and optimism and make a value & create a difference by standard, action and decision.

The values of Coca-Cola include the set mission, which consist of creativity, inspiration, act with urgency, consumer satisfaction, the brand to promote happiness, and the ability to refresh the world that will make a difference. Meanwhile, the Coca-Cola organization’s values drive the company to remain competitive and take a leadership position that properly meets the needs of the consumer in the marketplace. Nonetheless, the organization understands the importance to be a vital community citizen and remain responsible for its actions.

The Coca Cola Company is very cautious and responsive to change; they act with urgency and have the courage to discourse when needed to work more efficiently. Coke’s focus is to administer its system assets to build values and rewards for the people who take risks by finding better ways to solve problems. Coca Cola Company feels they are accountable for their actions and inactions and hence answerable to the people. They learn from their outcomes and understand what works or what doesn’t for them.

Rather than only working in the here and now, the company of Coca Cola envisions successful prospects. Besides providing quality drinks to people, the company strives for greatness through certain actions and values in hopes of benefiting themselves and consumers. The company emphasizes friendliness with one of its main objective, which is to inspire happiness among people. The other objectives include

Coca-Cola's strategic framework is based around what the company terms its "2020 Vision", a play on words that implies the company's mission and vision are both forward-thinking and clear. The mission statement is actually three mission statements: "To refresh the world, to inspire moments of optimism and happiness, and to create value and make a difference" (Coca-Cola Company, 2012). A mission statement should describe the overall purpose of the organization. It should convey the company's products, services, markets and may include elements of the company's strategy. The wording should also separate the organization from other organizations (McNamara, n.d.).

Their mission: As they textually announce in The Coca- Cola Company’s website: “To maintain our reputation as the leading cola company in the world. To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference.”

The company of focus is the coca cola company; it is a multinational company aimed at catering the world’s need for beverages. The starting point of the company begins with the company’s mission statement. The mission indicates that the sole aim of the company is to refresh the world, inspire moments of optimism and happiness and eventually to create value and make a difference. The vision of the company similarly serves as a referral point for the business that is largely multinational. In order to sustain this significant growth by the company, the vision stated by the company points out what it needs to do. The vision states that in terms of people, it aspires to be a great place to work, where the people are inspired to be the best versions of themselves. Coca-cola, brings forth to the globe a quality portfolio of beverage brands that attempt to satisfy the people's desires. The company also seeks to establish a loyal and winning customer network and suppliers which aims to create an enduring relationship with their clients. The company also aims to be highly productive and a fast-paced organization (Grundy,213-229).

Coca-Cola Company operates their business all over the world and it has the top brand value in the global market which indicates that the company is operating their business very much successfully. Different types of strategy and theory is used by the company so that it can increase it brand value in the global market. Since the company does their business in different countries, it uses different strategies in perspective of those countries. The company utilizes this theory to maintain its brand value. Also, the company is trying heart and soul to improve its brand value in near future.

The ultimate objectives of their business system is to increase volume, expand their share of worldwide non-alcoholic ready to drink beverages sales, maximize their long-term cash flows, and create economic value added by improving economic profit.

In an industry that full of hype and misleading information, the business will simply be the voice of integrity, honesty and character. Our mission is simply this: Change lives through shared knowledge, support and products that support whatever phase our customers may be in, or seeking. Our services will exceed the expectations of our customers.

Coca-cola is one of the world’s largest beverages selling company. Its business and operations are extended all over the world. I have undertaken this project to look into the coca-cola company and its marketing perspective.

Coca-Cola organizational vision goes beyond the engineering of beverage products. Coca Cola emphases on the effect the organization wants to make customers on a global scale who drink Coca-Cola’s

Goals, objectives and core competencies that contributes to the achievement of the mission and vision of Coca-Cola