Coca Cola Strategic Plan

The Coca-Cola Company traces it's beginning to 1886, when Dr John Pemberton, began to produce Coca-Cola syrup for sale in fountain drinks. However the business of bottling began in 1899 when Benjamin F. Thomas and Joseph B. Whitehead, secured the elegant rights to bottle and sell Coca-Cola in United States from the Coca-Cola Company.

John Stith Pemberton, a pharmacist and “cash-strapped morphine addict,” created Coca-Cola in 1886. He used a French wine called Vin Mariani as his product to replicate. Coca-Cola was different because it was water-based, not wine-based, and included kola nut, caffeine, coca leaf extract, and sugar. It was originally sold as a medicine, a “brain tonic” that “Cures Morphine and Opium Habits and Desire for Intoxicants.” Later broke and ill from his stomach problems and morphine addiction, Pemberton sold the patent to Coca-Cola to Asa Candler, who later officially created The Coca-Cola Company.

In 1866 the curiosity of a pharmacist from the state of Atlanta by the name of Dr. John S. Pemberton led to him creating a beverage with a distinctive taste. The taste was so distinctive that it was immediately questioned if it can be sold in soda fountains. Dr. Pemberton then took his distinctive tasting beverage to a very good friend of his, Frank M. Robinson who was also a pharmacist. They both agreed to add carbonated water and sampled the drink around for reviews. After they received positive reviews on their new drink they decide to take things to the next level and become business partners. They agreed to sell their drink in the market and named the drink Coca-Cola. They also created its trademarked logo, which is still used today.

Before Dr. Pemberton died in 1888, he sold parts of the business with majority of it to Asa G. Candler an Atlanta businessman. Under Candler’s leadership, Coca‑Cola distribution grew to soda fountains beyond Atlanta. And because of the

The story of Coca-Cola dates to the late 1800’s where an Atlanta pharmacist, Dr. John S. Permberton, created a soft drink that would later develop into the “Coke” that is now a staple within many American households. Coca-Cola quickly found themselves bottling for mass production in 1899, which was something revolutionary for the time. No other soft drink was being mass-produced in bottles like Coke was attempting to do. This was due in large part to three businessmen out of Chattanooga who had purchased bottling rights, and had the mindset of taking the soft drink in a direction no other soft drink gone before. The famous Coca-Cola label and logo were not produced until 1916, but the label has never seen a change since.

The history of Coca Cola began in 1886 and it was founded by Atlanta pharmacist, Dr. John S. Pemberton the curiosity led him to create a distinctive tasting soft drink that could be sold at soda fountains. The first servings of Coca – Cola were sold for 5 cents for a glass. During the first year, sales were a meek nine portions per day in Atlanta. Today, daily servings of Coca Cola beverages are estimated at 1.9 billion globally. In 1886 he sold to Atlanta businessman, Asa G. Candler. Under the leadership of Mr. Candler’s the distribution of Coca – Cola expanded to soda fountains. In 1894, overwhelmed by the growing demand for Coca Cola and the desire to make the drink movable, Joseph Biedenharn fixed bottling machinery in the rear of his

The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Griggs Candler, who incorporated The Coca-Cola Company in 1892. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments.

Founded by John S. Pemberton in Antlanta, Georgia, United States, the Coca-Cola Company had created a great impact in the world history. By manufacturing carbonated drinks and drinking water, the company had secured partnerships with different bottling operations around the globe, mostly from Latin America and Asia, having the Coca-Cola FEMSA, Inc. as one of their largest franchise partners. In 1912, it had expanded its business in Asia, for the first time, by starting a bottling industry in the Philippines (Chong, 2013).

The Coca Cola Company was introduced in 1886 by John Stith Pemberton in Columbus, Georgia. It is an American Multinational Beverage Corporation and manufacturer, retailer and marketer of non-alcoholic beverage drinks and syrups. The Coca Cola head -quarters is based in Atlanta Georgia. The company’s main product is recognized worldwide as Coca Cola. Its formula and brand was purchased in 1889 by Asa Griggs Candler who had incorporated The Coca-Cola Company in 1892. History proves that Coca-Cola have had many acquisitions in order for them to branch out and become market leaders in different areas throughout the world buying up the local popular beverage and replacing them with their own product thus creating a new profit in a new area. (Cola, 2014)

Dr. John S. Pemberton invented Coca Cola in Atlanta, Georgia in May 1886. Coca-Cola first began selling their product at a soda fountain in Jacob’s Pharmacy in Atlanta. The name came about when Dr. Pemberton’s bookkeeper, Frank Robinson suggested it. He even wrote out the script as seen today on the Coke bottles.

On May 8, 1886, John S. Pemberton invented Coca-Cola in Jacobs’ Pharmacy located in Atlanta, Georgia. The name Coca-Cola was developed by the company’s accountant, Frank Robinson. The purpose of the name chosen was that it would look good when advertising the product (Coca-Cola Company, 2015). One year later, Pemberton registers with the U.S. Patent Office his syrup and extract for Coca-Cola. Asa Candler obtained the formula and patents of Coca-Cola from Pemberton and his associates in 1888. In 1892, Candler purchases the Coca-Cola Company (Coca-Cola Company, 2015). Through the years, the company advertised the Coca-Cola product through different methods. Seven years later, the rights to bottle Coca-Cola was sold to Benjamin F. Thomas and Joseph B. Whitehead by Candler for $1.00. In 1906, Bottling plants opened in Canada, Cuba, and Panama. This was the first time that Coca-Cola was bottled outside the United States. Bottling operation is later expanded the Asia in 1911. In 1919, the Coca-Cola Company started to bottle its products in Paris, France, and Bordeaux, France (Coca-Cola Company, 2015).

The drink that is now known as Coca-Cola was invented in 1886 by a pharmacist in Atlanta. Dr. John S. Pemberton created a syrup that could be combined with carbonated water and sold at soda fountains. The unique taste was a hit with all those who tried it and soon after its creation, the drink was trademarked and named with the help of Pemberton’s partner Frank M. Robinson (Cantwell, n.d.). Initially, a single serving was a mere five cents and only an average of nine glasses were sold each day in Atlanta. From there the drink took off and today an immense 1.9 billion servings of Coca-Cola are sold worldwide each day (Coca-Cola history, n.d.).

In 1886, Dr. John S. Pemberton and his partner Frank M. Robinson created a distinctive tasting soft drink that shortly became known as “Coca-Cola.” The new beverage quickly spread throughout Atlanta, Georgia, under the leadership of businessman Asa G. Chandler (“Coca-Cola History”). At the turn of the century, Coca-Cola started expanding throughout the country and globalizing to Latin American countries. The first abroad bottling companies were built in Cuba and Panama as the U.S. military expansion to these regions increased the demand for Coca-Cola branded drinks. Shortly after, Coca-Cola

According to the Mckinsey report Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, and it produces nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. Coca-Cola was first introduced by John Syth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he concocted caramel-colored syrup in a three-legged brass kettle in his backyard. Carbonated water was teamed with the new syrup, whether by accident or otherwise, producing a drink that was proclaimed “delicious and refreshing”, a theme that continues to echo today

A Marketing Strategy comprises of many components which are associated with each other and incorporate a company 's publicising goals. Coca-Cola is a foremost example for successful marketing brand that is known and adored all over the world. The origin of a strong Marketing Strategy consists of a proper analysis, exploring all important factors which are required to achieve a desired target. I explore my knowledge of interest to know the effectiveness of the strategies used by a coca cola company to increase the sales and attract more customers for company benefits and customer satisfaction. The Coca Cola Company is the fastest growing corporation which has experienced dramatic growth, succeeding from nine glasses per day to nearly 4.5 billion cases on an annual basis. However, Coca-Cola offers nearly 400 brands in over 200 countries and controls the highest market share (44%) in the soft drink market. Coca-Cola has grown to one of the world 's biggest and most successful companies. Such a success could only be achieved by strong and outstanding Marketing strategies. This report provides information about Coca-Cola’s Marketing Strategy and analyzes its strength and how the company increase their productivity by using market segmentation plans.