Coca Cola Strategic Plan

4798 Words May 29th, 2013 20 Pages
The Coca Cola Company Market Plan

Marketing plan for a coca cola company

Analysis of company situation:

Introduction of Coca Cola Company:

The Coca‑Cola Company is a beverage company that is publicly listed on the New York stock exchange. It is one of the most popular brands at the global level. Coca Cola Company has more than 400 products. Some major and well familiar products are Classic Coca Cola, Diet coke, Fanta, Sprite, Minute Maid etc.

Vision statement of Coca Cola Company:

To achieve their missions Coca Cola Company has some visions to inspire their consumers.

• To refresh the world in mind, body and spirit.

• To inspire moments of optimism through our brands and actions.

• To
…show more content…
Coca-Cola has launched a multimedia campaign to promote its sponsorship of the London 2012 Olympic torch relay. (marketingweek, 2012). Moreover now it is one of the popular music show in Asia. These days Coca Cola and its competitor Pepsi Co. have frequently focused on sporting events to promote their brands younger people because it is the attractive way to campaign this time (marketing week, 2010).

Analysis of market situation:

Market share of Coca Cola Company:

The Coke brand had roughly 17% market share in the U.S. in 2009. It’s much higher than its competitor Pepsi CO. which had less than 11% market share in 2009 (trefis 2011). In 2010 coca cola generated $9.5 billion in cash from operations, up 16 per cent over 2009. In 2010 coca cola had 42.0% of market share whereas PepsiCo. had 29.3%, Coca cola gained market share further in 2011 (thecoca-colacompany 2011). According to Nielsen coca cola had 63.3% market share in 2011(brandrepublic, 2012).

Market strategy:

The Coca Cola Company has adopted a global marketing strategy. They are considering the whole world as a single market place and uniform marketing strategy was being used Coca Cola for many years, but now the trend is changing and different marketing campaigns are being designed for different regions of the world

More about Coca Cola Strategic Plan

Open Document