Coca-Cola Strategic Strategy

Economically, soft drinks are not expensive and they are consumed by most everyone. The soft drink industry is not influenced significantly by economic influences. However, the raw materials used to create soft drinks and in juices like sugar, fruits and vitamins may affect production costs and PepsiCo’s costs of production and the profit margin (Finch, 2012). The distribution channel and transportation also affect the price of the product and the commercial tax rates can vary (Finch, 2012). Socially (Finch, 2012), people today are sensitive towards the content of advertisements. Taking this into account, PepsiCo is targeting the next generation of consumers, and they differentiate

Another important weakness is that the company’s products are seen as a major cause of obesity. (Melser, 2013) The beverage sales are affected by various factors including change in trends and preferences. Recently, beverage sales have fallen because of people’s increased preference for the health drinks. Around the world, obesity is a major problem and the Coca Cola products are seen as a major cause of obesity. As people are getting health conscious they are moving towards low calorie healthy drinks. This affects coca cola’s profitability and popularity. However, the brand can overcome this situation by increasing the number of low calorie products in its brand portfolio. It will need to add more healthy choices for its customers in its product portfolio.

Imagine you’re at a graduation party. Everyone is talking and having a good time around you. You suddenly realize that you’re thirsty. So you make your way to the coolers and in it is an ice cold refreshing cola. What did you think of? Pepsi? Coke? These two cola giants have gone from pharmacy sold local drinks into what we know today. The overly sugary, high fructose corn syrup loaded, and acidic drinks have become the frontrunners in a highly fought over competition to be the number one soft drink in America, and through through psychological tactics in their ads has convinced people into thinking that it is okay to only drink their .

Coca-Cola Company has realized significant growth since its establishment to become a global leader in the marketing, manufacturing, and distribution of syrup and soft drinks. Out of the four generic strategies, the company has followed the differentiation strategy to make its products unique in the market. Its interest is to maximize the market share through the development of the most innovative products and the establishment of effective strategies to influence the customer’s decisions. In such a way, the company has integrated various strategies to ensure that desirable results are attained in the market. Its strategic choices align with the differentiation strategy in an attempt to make its products unique and meet diverse market requirements. To reduce its weaknesses, the company should consider exploiting key opportunities in the market including venturing in the packaging of water, promotion of new brands, and launching of healthy products. In particular, the vision and mission statement of Coca-Cola seems to have reconfirmed and changed in this process of company’s strategic analysis.

Imagine you’re at a graduation party. Everyone is talking and having a good time around you. You suddenly realize that you’re thirsty. So you make your way to the coolers and in it is an ice cold refreshing cola. What did you think of? Pepsi? Coke? These two cola giants have gone from pharmacy sold local drinks into what we know today. The overly sugary, high fructose corn syrup loaded, and acidic drinks have become the frontrunners in a highly fought over competition to be the number on soft drink in America, and it was through their ferocious advertising that we as a nation have allowed it to happen.

Pepsi Co. and Coca-Cola have been in business for a long time and both are largely successful companies in the beverage industry. They both have different brand components in comparison. A few of the different comparisons would be pricing, quality, packaging, logos, brand equity and features. In the following paper we will discuss these items in detail to see how different these two brands are.

Although business level and corporate level strategies differ in scope, development, and enforcement, they interact in the achievement of organizational goals. Consequently, it is important to assess the best strategies that an organization should adopt as this defines its performance both in the short-term and long-term. As seen in this study, the difference in choice of strategy between the Coca Cola Company and Pepsi define their performance, command, and dominance of the market. The strategies adopted by a firm ought to be in line with its organizational objective sand goals. For instance, a long-term business strategy affects the performance of the firm in the future. Therefore, a proper choice of strategy guarantees good business performance and satisfies all the company’s stakeholders.

The Coca-Cola Company is a main soda and refreshment maker and advertiser with an impression in all aspects of the globe. The organization's goal is to offer and convey soda items anyplace on the planet utilizing sheltered and reasonable inventory network administration. Coca-Cola clients can get to their most loved brands of SODA and refreshments anyplace on the planet at unassuming costs. The organization applies development to broaden its line of items so as to meet an extensive variety of customers' requests and inclinations for soda. What's more, the organization makes esteem to its clients through its administration ability and mechanical speculations. This has empowered the Coca-Cola Company to create and

PepsiCo’s competitors use competitive pricing strategy and Pepsi has to keep this in mind all the

The story of one of the biggest marketing blunders in history, is a story of false hubris, desperation, and driving ambition. Made by one of the largest corporations in the world. The creators of a product on the forefront of the American consciousness. As intertwined into American culture as baseball, apple pie, and Thanksgiving dinner. That product of course was Coca-Cola, the formula of which had remained unchanged close to 100 years. Since Coca-Cola’s creation by Atlanta pharmacist John Pemberton in 1885 as a topical remedy marketed as a cure from ailments such as stomach pains, headaches, and even impotence, Coca Cola has grown into the number one drink in America.

Coca-Cola is a company that is known worldwide for its product. It is a drink that spans all ages, colors, races, and countries. The Coca-Cola Company is the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. The world’s headquarters are located in Atlanta, Georgia, with many other locations around the country. The Company and its subsidiaries employ nearly 31,000 people around the world. Syrups, concentrates and beverages bases for Coca-Cola, the company’s flagship brand, and over 230 other Company soft-drink brands are manufactured and sold by the Coca-Cola Company and its subsidiaries in nearly 200 countries around the world (Virginia,

Consumer tastes and needs are ever changing.  With the new focus on health and nutrition and concerns with obesity, many consumers are changing their behaviors and products choices.  Tea products, bottled water and energy drinks have become favored as opposed to the typical soft drink.  This is an external threat to the Coca-Cola Company, as these changes in preferences have increased the number of competitors in the industry.  The Coca-Cola Company is not only in competition with soft drink companies, like PepsiCo, Inc., but with other unassuming companies like Unilever, Kraft Foods, and Nestle.  The Coca-Cola Company must continue aggressive efforts in responsible marketing, community investment and product development to hold the No. 1 place in sales of juice, ready-to-drink coffees, and teas.  Surprisingly, Coca-Cola is ranked No. 3 in soft drinks, but their No. 1 ranking in juices, teas and coffee products indicate that they are in touch with their consumer's interests, and that they understand that soft drinks cannot be their sole products in order to sustain business.

Since its introduction in 1886, Coca-Cola has applied a multitude of global marketing strategies through their advertising campaigns to guarantee their dominant position in the marketplace. The current technology-driven lifestyle has led to an expansion of marketing techniques to keep up with the societal demands and trends worldwide. The introduction of a new marketing approach coalesces the various product offerings within the Coca-Cola product line under a single campaign.

Coca-Cola has the widest portfolio in the nonalcoholic industry, comprising of 3500 different beverages and about 500 brands. More specifically, apart from the classic Coke, Coca-Cola has expanded into several other brands such as Sprite, Fuze and Fanta which have large market shares in their respective segments and generate huge profits for the company. Moreover, some of its products are available in several flavors and sizes. For example, Coke Diet is sold in 200ml, 500ml, 1-liter, 1.5-liter, 1.75 liter or 2-liter bottles in different versions such as Coke Diet caffeine-free, cherry, lemon and Splenda. This means that the company does not just try to cover the consumers’ thrust but it also

Situation Analysis– Over the past few years, consumers have decided that they want to alter their lifestyle by reducing or eliminating sugary beverages from their diet. This change poses a problem for soft drink companies such as Coca Cola’s Coke because they will lose business if consumers stop buying their beverages. Coca-Cola decided to remedy the situation by creating their own unique campaign called “Share a Coke.”