Coca Cola Supply Chain

5515 Words Feb 8th, 2012 23 Pages
Executive Summary

We have analyzed Coca-Cola India's supply chain with respect to the following:

• Inventory management • Quality management • Vendor management

We have detailed out the practices and policies adopted in the company and highlighted noteworthy practices in this project. We have described recent trends in operations in the areas chosen.
We also have identified a problem the company is facing, analyzed it and have suggested a solution for the same.

The Coca-Cola Company is the world’s largest beverage company. It is recognized as the world’s most valuable brand. It markets four of the world’s top five soft drink brands like Diet Coke, Fanta, and Sprite along with water, juices,
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In India the Coca-Cola System comprises of: • A wholly owned subsidiary of the Coca-Cola Company called Coca-Cola India Pvt Ltd which manufactures and sells concentrate and beverage bases and powdered beverage mixes • A Company owned bottling entity, Hindustan Coca-Cola Beverages Pvt Ltd • 13 authorized bottling partners of the Coca-Cola company who prepare, package, sell and distribute beverages under certain specified trademarks of the Coca-Cola Company • An extensive distribution system comprising of customers, distributors and retailers Authorized bottlers of the Coca-Cola Company independently develop local markets and distribute beverages to grocers, small retailers, super markets, restaurants and numerous other businesses. These customers make Coca-Cola Company’s beverages available to consumers across India. The suppliers and business partners of Coca-Cola are vital to its continued success. They provide the raw materials including ingredients, packaging and machinery as well as goods and services. So it is the Company’s duty to hold its suppliers and bottling partners to standards commensurate with its own operations. Its suppliers are expected at a minimum to conduct business in an ethical manner and comply with all laws and regulations. Its Supplier Guiding Principles (SGPs) communicate its values and expectations for its bottling partners and business partners. They are the foundation of its commitment to promote the respect of

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