Coca Cola Supply Chain

The Coca-Cola Company is the largest manufacturer and marketer of nonalcoholic beverage in the world. The company produces finished product in cans and bottles. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. Coca-Cola is the most popular and biggest-selling soft drink in history as well as the best-known product in the world. The Coca-Cola Company offers nearly 400 brands in over 200 countries. Throughout this

Coca cola adopts various advertising and promotional strategies to create an increased demand in the market by associating with life style and behaviour and mainly targeting value based advertising. You are more likely to see a coke ad individualised for a particular festival or in with a general positive message. Coca cola uses CSR as its marketing tool to gain emotional benefits in consumers mind. The current promotions through CSR include “Support my school” campaign  with NDTV. It has many brand ambassadors like Shahrukh khan, Hrithik Roshan, South Indian Actor Vijay and Trisha , Ghambir, Aamir khan etc and has signed contract recently with Imran khan. It allows price discounts and allowances to distributors and retailers in order to push more products into the market. It employs both push strategy through promotions and pull strategy through advertisements and campaigns.

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

The company Coca Cola produces concentrate, which is then sold to licensed Coca-Cola bottlers (a company that bottles beverages as part of a manufacturing process).throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with

Coca-Cola Company (NYSE: KO) is the world 's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca-Cola Enterprises, also based in Atlanta, bottles & distributes the beverages. It employs approximately 146,200 both local and globally (www.cocacolacompany.com). Coca-Cola, is one of the world 's most valuable and recognizable brands, their Company 's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Globally, they are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world 's largest beverage distribution system, consumers in more than 200 countries enjoy beverages at a rate of 1.9 billion servings a day.

Coca-Cola Company is the world’s largest beverage company. Coca-Cola Company owns 500 non-alcoholic beverage brands, such as water, sparkling drinks, juices, fruit juices, sports and energy drinks, coffees, and teas. It owns and markets four of the world’s most popular carbonated drinks: Coca-Cola, Sprite, Fanta, and Diet Coke and is sold in over 200 countries .

Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer’s preferences, with affordable price and made easily accessible.

All bottling partners work closely with customers (grocery stores, restaurants, street vendors, convenience stores, movie theaters and amusement parks, etc.) to execute localized strategies developed in partnership with Coca Cola. Customers then sell their products to consumers at a rate of more than 1.9 billion servings a day.

However, Coca Cola also uses direct distribution channels and variety of Point of Sale (POS) attributes (like wholesale and distribution, retail and super markets, restaurants and clubs, vending machines and petrol stations). Distribution channels with all components of POS have a standardized action plan. All begins with company’s trade secret Coca Cola concentrate, which is then bottled by partner manufacture. After product is packaged and distributed through B2B and B2C channels. The action plan of Coca Cola is demonstrated below.

Coca Cola assures quality by making sure to focus on the four key consumer related components of their product; coca cola’s Ingredients, materials, the bottling process, and the manufacturing process. This way they can regulate every step of the process to keep the people, materials, machines, and ingredients safe while meeting their level of required quality.

Who would have known that Coca-Cola debut to the world was all because of a pharmacist? And just a touch of carbonation has truly made it a refreshing and an enjoyable carbonated soft drink. It is within “arms reach of desire” as former CEO Robert Woodruff notes. The Coca-Cola Company ultimately cares about its customers and prides itself into providing good citizenship. One of Coca-Cola’s largest international investors was India, from 1993 up until 2003, Coca-Cola invested more than US$1 billion into the country. In August of 2003, CEO of Coca-Cola India, Sanjiv Gupta came to a standstill where he had to further anticipate his next move for the company. The company faced a crisis where the Center for Science and Environment (CSE) issued a press release affirming that three samples of the 12 cold drink brands sold in and around Delhi containing pesticide residues were of Coca-Cola and PepsiCo brands.

The Coca-Cola Company is a multinational beverage corporation that manufactures and retails non-alcoholic concentrates and syrups. These concentrates and syrups are then sold to bottlers throughout the world; it is the bottlers who sell, distribute, and merchandise the product. In the United States and Canada, the company owns Coca-Cola Refreshments, and therefore mostly bypasses franchised bottlers and is responsible for manufacture and sale of its drinks.

The Coca-Cola company is an American multinational beverage company headquartered in Atlanta, Georgia. The corporation is widely known for its leading Brand, Coca-Cola soft drink. However, in addition to the Coca-Cola flagship brand, the organization also has numerous other products and is recognized worldwide in various capacities including as a manufacturer, retailer, distributor, and marketer of nonalcoholic beverages (Gong, 2014). To accomplish its business operations, the organization heavily relies on an extensive supply chain to deliver its end products to the final consumer. the supply chain

As the largest beverage brand on the world, Coca-Cola has a unique supply chain system. In fact, formula Coca-Cola is held tightly trade secret and cannot know exact ingredients as well as the cost of their supplies. However, some ingredients are known as important components which are used in the manufacturing of syrup such as sugar, Carbonated water, sucrose, high-fructose corn syrup, caffeine, phosphoric acid v. Caramel (E150d) and Natural flavourings. In downstream activities, Coca-Cola uses the franchised distribution system. Excepting some of the largest franchisees like Coca-Cola Enterprises, Coca-Cola Amatil, Coca-Cola Hellenic Bottling Company (CCHBC) and Coca-Cola FEMSA, almost half of volume sold in the world is produced by

Coca-Cola India has made significant investment to build and continually improve its business in India, including new production facilities, wastes, water treatment plant, distributing system and marketing equipment. During the past decade, coca-cola system have invested a future US $1 billion in India, one of the country’s top International investors.