Coca-Cola Sustainable Development

Different observation techniques help to focus the observation so appropriate data is collected and presented in meaningful ways.

allows for participants that are more willing to adhere to the study, and therefore may impact the

It helps clarify relationsips between variables that cannot be examined by other methods and allows prediction

Speedup time to market. Because there are more people involved the process of innovation is faster

However with advantages come disadvantages. For example, with correlational studies there is no background information obtained. Therefore, the reliability of the correlational studies is questioned.

Limitations. What is the scope of the study? Can it claim causation? Here we get into the nitty

This type of research leads to improved accuracy of conclusions due to the nature of not depending on one hypothesis or the attachment to a single theory. Resources are efficiently used due to the logical progression of strong inference and the rapid nature conclusions. Platt states,

quote really helps us to understand how this research could affect us. The process of an

It allows a larger sample of the population to be included in the study than what could be collected independently over a short time period.

It should assist researchers and managers to effectively conduct the research that produces the maximum amount of benefits and advantages

Primary research is any type of research that you collect yourself. There are many ways to do so such as surveys and questionnaires, interviews, observations, focus groups and participating in internet forums.

beneficial to the study, we tend to use the strongest and best once we have the data we

We can then use that information to make a conclusion. For example, there was a connection between certain search terms in Google and the spread of the flu. If the certain terms were searched then it was likely that the flu had spread to the area where the search was made (Big Data 2). Using this information we were able to administer treatments to targeted areas and prevent the spread of the flu. What new technology allows us to do is process data in a huge scale. It will take data and find correlations between data points. We can then use this correlation and form conclusions that will help us make decisions. In theory, this practice is beneficial but it will undoubtedly have side effects.

With using this method there are advantages such as, it being a basic guideline for people to follow this helps people like amateurs. It also they can identify a research problem, design a study to investigate the problem, collect and analyse data, draw conclusions and

Secondary data analysis can be literally defined as second-hand analysis. It is the analysis of data or information that was either gathered by someone else (e.g., researchers, institutions, other NGOs, etc.) or for some other purpose than the one currently being considered, or often a combination of the two (Cnossen 1997).